{"id":311167,"date":"2022-04-21T10:45:00","date_gmt":"2022-04-21T17:45:00","guid":{"rendered":"https:\/\/bookafy.com\/els-6-principals-objectius-de-marqueting-per-mantenir-els-vostres-clients-potencials-de-comerc-electronic-compromesos-despres-de-les-vacances\/"},"modified":"2023-03-19T23:40:17","modified_gmt":"2023-03-20T06:40:17","slug":"els-6-principals-objectius-de-marqueting-per-mantenir-els-vostres-clients-potencials-de-comerc-electronic-compromesos-despres-de-les-vacances","status":"publish","type":"post","link":"https:\/\/bookafy.com\/ca\/els-6-principals-objectius-de-marqueting-per-mantenir-els-vostres-clients-potencials-de-comerc-electronic-compromesos-despres-de-les-vacances\/","title":{"rendered":"Els 6 principals objectius de m\u00e0rqueting per mantenir els vostres clients potencials de comer\u00e7 electr\u00f2nic compromesos despr\u00e9s de les vacances"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"311167\" class=\"elementor elementor-311167\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c2ff54 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3c2ff54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bf1849\" data-id=\"7bf1849\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5636c77 elementor-widget elementor-widget-heading\" data-id=\"5636c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">BLOG DE BOOKAFY<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1504b elementor-align-left elementor-hidden-phone elementor-widget elementor-widget-post-info\" data-id=\"6e1504b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9b54e3f\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/bookafy.com\/ca\/2022\/04\/21\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>abril 21, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87102b3 elementor-hidden-phone elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"87102b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/secure.gravatar.com\/avatar\/4ec7da9ea98b9ecfa61e87db52618568dd7da661d2c49e57121ed7b0c4e70d80?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Casey Sullivan\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCasey Sullivan\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1154e0a\" data-id=\"1154e0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c30125 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"9c30125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals.png\" class=\"attachment-full size-full wp-image-308057\" alt=\"Marketing Goals\" srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals.png 2240w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals-330x186.png 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals-1024x576.png 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals-1536x864.png 1536w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals-2048x1152.png 2048w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals-700x394.png 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals-1100x619.png 1100w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" title=\"|\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd96bea elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-hidden-phone elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"bd96bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c7613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c7613\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-07b92b2 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"07b92b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4862b3 elementor-hidden-tablet elementor-hidden-phone elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"d4862b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:1,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No s&#039;ha trobat cap encap\\u00e7alament en aquesta p\\u00e0gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tEN AQUESTA PUBLICACI\u00d3\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__d4862b3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c19b65c\" data-id=\"c19b65c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1491f7e elementor-widget elementor-widget-text-editor\" data-id=\"1491f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les empreses de comer\u00e7 electr\u00f2nic prosperen absolutament durant la temporada de vacances. \u00c9s el moment m\u00e9s ocupat per a tu, el moment que et prepares durant tot l&#8217;any. Durant les vacances, les empreses de comer\u00e7 electr\u00f2nic d&#8217;arreu del m\u00f3n llancen <a href=\"https:\/\/bookafy.com\/ecommerce-black-friday-marketing-strategies\/\">promocions<\/a> importants i intenten crear objectius de m\u00e0rqueting per socavar els seus competidors, tot per a l&#8217;atenci\u00f3 dels compradors de vacances i la continu\u00eftat del negoci.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per\u00f2 qu\u00e8 passa quan s&#8217;acaben les vacances?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Els regals estan desembolicats, el gall dindi s&#8217;ha menjat i hi ha aquell estrany per\u00edode de temps entre Nadal i Cap d&#8217;Any en qu\u00e8 ning\u00fa sap realment quin dia \u00e9s o quan ha de tornar a la feina.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per\u00f2, finalment, aquesta bola il\u00b7luminada gegant cau a Times Square, la vida torna a comen\u00e7ar i tu, com a propietari d&#8217;un negoci de comer\u00e7 electr\u00f2nic, has de mantenir tots aquests <a href=\"https:\/\/bookafy.com\/generate-sales-leads-and-grow-your-business\/\">nous contactes<\/a> compromesos mentre superen el blues post-vacances.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per\u00f2, qu\u00e8 pots fer per assegurar-te que els teus cables no es caiguin un cop s&#8217;hagin empaquetat els orpels i les mitges? Com pot la vostra empresa aprofitar l&#8217;atenci\u00f3 que vau rebre durant la temporada de vacances per mantenir el vostre impuls?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En aquesta guia, us guiarem a trav\u00e9s de diversos <a href=\"https:\/\/bookafy.com\/tips-on-proper-scheduling\/\">passos de m\u00e0rqueting<\/a> que podeu fer per implicar els vostres clients potencials a mesura que acabin les vacances i mantenir la seva atenci\u00f3 durant tot l&#8217;any. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Llan\u00e7ar noves ofertes<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La manera m\u00e9s directa de captar els vostres clients despr\u00e9s de la temporada de vacances \u00e9s oferir-los preus redu\u00efts i promocions especials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les festes tendeixen a deixar el vostre consumidor mitj\u00e0 &#8220;fora de compres&#8221; i molts d&#8217;ells estan sentint la caiguda de les vacances als seus comptes bancaris. El comprador nord-americ\u00e0 mitj\u00e0 gasta m\u00e9s de 1.500 d\u00f2lars durant la temporada de vacances, que pot augmentar de manera exponencial en funci\u00f3 de la ciutat on viviu (com es mostra a la imatge seg\u00fcent).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Qualsevol cosa que pugueu fer per alleujar la c\u00e0rrega financera d&#8217;aquests compradors esgotats pot rec\u00f3rrer un llarg cam\u00ed per guanyar el seu negoci despr\u00e9s de les vacances. Considereu la possibilitat de llan\u00e7ar una oferta especial d&#8217;hivern o oferiu articles BOGO si escau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per\u00f2, per descomptat, no podeu esperar que aquesta gent ensopegui amb les vostres ofertes. Haureu de fer-los arribar les vostres ofertes d&#8217;una manera que sabeu que respondran. Durant les vacances, sens dubte, heu realitzat una gran <a href=\"https:\/\/bookafy.com\/importance-of-data-quality-in-b2b-business\/\">investigaci\u00f3 demogr\u00e0fica<\/a> per determinar quin tipus de m\u00e0rqueting responen els vostres clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si est\u00e0s apel\u00b7lant a una demostraci\u00f3 m\u00e9s jove, els anuncis de xarxes socials, v\u00eddeos curts i &#8220;Reels&#8221; a TikTok i Instagram els arribaran. Si s\u00f3n professionals que treballen d&#8217;edat avan\u00e7ada, \u00e9s possible que tingueu m\u00e9s sort posant-vos en contacte per correu electr\u00f2nic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per\u00f2 una cosa que tothom t\u00e9 avui dia \u00e9s un tel\u00e8fon m\u00f2bil, independentment de l&#8217;edat, el g\u00e8nere o la ubicaci\u00f3 geogr\u00e0fica. Com a venedor d&#8217;una botiga de comer\u00e7 electr\u00f2nic, haur\u00edeu d&#8217;incloure <\/span><a href=\"https:\/\/textus.com\/playbook\/add-sms-marketing-plan-to-your-business-strategy\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">M\u00e0rqueting per SMS<\/span><\/a><span style=\"font-weight: 400;\"> en el teu pla de negoci. Les estad\u00edstiques d&#8217;SMS revelen una taxa de resposta mitjana del 48,5%, la qual cosa significa que els usuaris tenen m\u00e9s probabilitats de participar amb aquest canal de comunicaci\u00f3.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Creeu un programa de recompenses<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Voleu que els vostres clients us siguin fidels, aix\u00ed que haur\u00edeu de celebrar aquesta lleialtat llan\u00e7ant un programa de recompenses. Aix\u00f2 incentiva les visites repetides dels vostres <a href=\"https:\/\/bookafy.com\/how-to-get-clients-to-keep-coming-back\/\">clients m\u00e9s fidels<\/a> a canvi de promocions especials, articles gratu\u00efts o altres incentius potents que poden fer que tornin per m\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alguns programes de recompenses funcionen amb un sistema de punts, on cada compra acumula punts als seus comptes en l\u00ednia fins que es poden utilitzar m\u00e9s endavant. Els clients poden fer diverses petites compres amb els seus punts o guardar-les per a articles m\u00e9s grans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El programa que trieu ha d&#8217;ajustar-se a les prefer\u00e8ncies de compra del vostre p\u00fablic objectiu, atractiu-los a les plataformes que prefereixen i d&#8217;una manera que ressoni amb ells.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per descomptat, el millor moment per posar en marxa aquest programa de recompenses \u00e9s durant les vacances. En inscriure els vostres clients al programa a mesura que comencen a fer les seves compres de vacances, podeu aprofitar aquestes oportunitats interessants donant-los un motiu per tornar quan la febre de les vacances hagi disminu\u00eft.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per promocionar encara m\u00e9s el vostre negoci durant la temporada posterior a les vacances, penseu a oferir el doble de punts per cada compra, com a l&#8217;exemple de DSW que es mostra m\u00e9s amunt. En aquest exemple, DSW ofereix el doble de punts en cada compra i 10 d\u00f2lars addicionals en recompenses per cada 75 d\u00f2lars gastats fins a finals de mar\u00e7. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Utilitzeu les dades de vendes de les vacances per crear oportunitats de vendes addicionals<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Despr\u00e9s d&#8217;una temporada de vacances exitosa, \u00e9s probable que h\u00e0giu captat molts clients nous. Analitzeu les compres realitzades per aquestes persones, juntament amb qualsevol altra informaci\u00f3 qualificada recollida al llarg del proc\u00e9s de venda. A continuaci\u00f3, feu-vos una pregunta cr\u00edtica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi ha una oportunitat aqu\u00ed per a una venda addicional o una venda creuada?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En tenir acc\u00e9s a alguna informaci\u00f3 fonamental del client, podeu enviar anuncis personalitzats per correu electr\u00f2nic, oferint productes similars als que van comprar durant les vacances. Si hi ha un article millorat que vagi amb el que hagin comprat durant la temporada de vacances, ofereix-los una promoci\u00f3 especial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aquesta pot ser una manera fant\u00e0stica de tornar la gent i crear negocis repetitius. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Invertiu en programari d&#8217;automatitzaci\u00f3 de m\u00e0rqueting<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Una de les millors maneres de mantenir-se en contacte amb els clients \u00e9s invertir en <a href=\"https:\/\/bookafy.com\/business-automation-trends\/\">programari d&#8217;automatitzaci\u00f3 de m\u00e0rqueting<\/a> , que us pot ajudar a completar tasques quotidianes i aprofitar les oportunitats de seguiment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Els \u00e9ssers humans s\u00f3n propensos a l&#8217;error i a l&#8217;oblit. El 2023, tenir un Rolodex i una llista manuscrita de seguiments ja no ho reduir\u00e0. Necessiteu programari com ara plataformes d&#8217;automatitzaci\u00f3 de correu electr\u00f2nic, <a href=\"https:\/\/bookafy.com\/legrand-crm-integrate-with-appointment-booking\/\">solucions CRM<\/a> , plataformes de productivitat i altres plataformes d&#8217;automatitzaci\u00f3 que us permetin mantenir-vos al corrent dels clients amb el m\u00ednim esfor\u00e7.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les solucions d&#8217;automatitzaci\u00f3 poden fer un seguiment de cada interacci\u00f3 amb el client. Els CRM permeten als representants prendre notes sobre cada conversa durant el proc\u00e9s de vendes i qualsevol problema d&#8217;atenci\u00f3 al client que pugui sorgir. Aix\u00f2 us pot ajudar a passar directament a la persecuci\u00f3 quan un client truca, ja que no haureu de fer-li moltes preguntes per posar-vos al dia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les solucions d&#8217;automatitzaci\u00f3 de m\u00e0rqueting poden dirigir autom\u00e0ticament nous clients potencials al representant de vendes adequat. Quan alg\u00fa envi\u00ef la seva informaci\u00f3, el programari determinar\u00e0 qu\u00e8 est\u00e0 buscant mitjan\u00e7ant IA avan\u00e7ada i aprenentatge autom\u00e0tic i reenviar\u00e0 aquest nou contacte a la persona adequada amb tasques de seguiment ja assignades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El vostre sistema d&#8217;automatitzaci\u00f3 tamb\u00e9 pot completar autom\u00e0ticament qualsevol<\/span> <a href=\"https:\/\/breadcrumbs.io\/revenuepedia\/what-is-lead-scoring\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">puntuaci\u00f3 de clients potencials<\/span><\/a><span style=\"font-weight: 400;\"> tasques. Per mantenir la implicaci\u00f3 de clients potencials, heu de determinar quan els vostres clients estan preparats per comprar i quan encara han de ser alimentats a trav\u00e9s de l&#8217;embut de vendes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La puntuaci\u00f3 de clients potencials us pot ajudar a treure aquestes conclusions perqu\u00e8 us ajuda a determinar quan els vostres clients estan inclinats a comprar. Per\u00f2 si teniu un sistema d&#8217;automatitzaci\u00f3 de m\u00e0rqueting al seu lloc, no haureu de puntuar cada client potencial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finalment, podeu utilitzar un servei com<\/span> <a href=\"https:\/\/bookafy.com\/\"><span style=\"font-weight: 400;\">Bookafy<\/span><\/a> <span style=\"font-weight: 400;\">per fer-se c\u00e0rrec de reservar cites en temps real, automatitzar reunions de v\u00eddeo, enviar recordatoris de text, sincronitzar calendaris i molt m\u00e9s.<\/span> <\/p>\n<h2><span style=\"font-weight: 400;\">Aprofiteu les ressenyes de vacances<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Despr\u00e9s d&#8217;una temporada de vacances activa i productiva, sens dubte est\u00e0s notant una explosi\u00f3 de ressenyes de clients a la teva <a href=\"https:\/\/bookafy.com\/why-stores-ought-to-utilize-online-scheduling-tool\/\">botiga en l\u00ednia<\/a> . Aquestes ressenyes, tant positives com negatives, es poden aprofitar en el vostre m\u00e0rqueting posterior a les vacances.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com \u00e9s aix\u00f2?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La confian\u00e7a t\u00e9 un paper important en un embut de m\u00e0rqueting d&#8217;\u00e8xit. Les ressenyes serveixen com a prova que podeu mostrar a un consumidor, demostrant l&#8217;efic\u00e0cia tant del vostre producte com de la vostra empresa en el seu conjunt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Els clients estan m\u00e9s propensos a comprar a una empresa amb <a href=\"https:\/\/bookafy.com\/how-to-increase-customer-reviews-and-build-trust\/\">comentaris i recomanacions positives dels clients<\/a> .<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si veneu productes de neteja, per exemple, considereu la possibilitat de recopilar diverses ressenyes brillants i llistar-les segons el tipus de producte. Podr\u00edeu tenir p\u00e0gines dedicades a demostrar l&#8217;efic\u00e0cia del vostre <\/span><a href=\"https:\/\/www.thiscollegelife.com\/floor-mat-cleaner\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">netejador de catifes<\/span><\/a><span style=\"font-weight: 400;\">, netejador d&#8217;interiors, netejador de pells o brillantor de pneum\u00e0tics. Si aquestes ressenyes tenen elements o temes similars, com ara un departament d&#8217;atenci\u00f3 al client elogiat universalment, tamb\u00e9 podeu compilar-los per a una campanya de m\u00e0rqueting independent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les males cr\u00edtiques tamb\u00e9 poden presentar una oportunitat d&#8217;or. Si responeu de manera r\u00e0pida, efica\u00e7 i p\u00fablica a les ressenyes deficients, podeu estalviar negocis potencialment perduts i demostrar a les masses quant us importa l&#8217;experi\u00e8ncia del client i fins a quin punt esteu disposat a rec\u00f3rrer per a la satisfacci\u00f3 del client. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Assegureu-vos que el proc\u00e9s de devoluci\u00f3 \u00e9s r\u00e0pid i f\u00e0cil<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00d2bviament, ning\u00fa vol veure ning\u00fa retornant els seus productes, per\u00f2 podeu apostar perqu\u00e8 passi durant la temporada de vacances. De fet, les empreses esperen que es retornin al voltant del 18% dels articles que han venut durant les vacances.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9s per aix\u00f2 que us heu d&#8217;assegurar que el vostre proc\u00e9s de devoluci\u00f3 i canvi sigui r\u00e0pid i f\u00e0cil. Aquests processos s\u00f3n indicatius de la vostra efic\u00e0cia com a empresa, de manera que com m\u00e9s f\u00e0cil ho pugueu fer al client, millor. Podrien tornar per fer compres addicionals si els impressioneu prou.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Penseu en la creaci\u00f3 de contingut visual informatiu que guia els clients a trav\u00e9s del proc\u00e9s de devoluci\u00f3. Podries utilitzar <\/span><a href=\"https:\/\/picsart.com\/templates\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">plantilles gratu\u00eftes<\/span><\/a> <span style=\"font-weight: 400;\">per crear collages, gifs i gr\u00e0fics que mostren tot el proc\u00e9s d&#8217;una manera divertida i senzilla d&#8217;entendre que transcendeix les barreres de l&#8217;idioma.<\/span> <\/p>\n<h2><span style=\"font-weight: 400;\">Conclusi\u00f3<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Despr\u00e9s de la temporada de vacances, mentre la resta del m\u00f3n est\u00e0 prenent una respiraci\u00f3 col\u00b7lectiva d&#8217;alleujament, el vostre negoci no es pot permetre el luxe de descansar sobre els llorers i caure en un coma farcit de gall dindi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En comptes d&#8217;aix\u00f2, cal aprofitar la nova aflu\u00e8ncia de clients i clients potencials acumulats durant l&#8217;\u00e8poca m\u00e9s meravellosa de l&#8217;any, utilitzant els consells i trucs descrits anteriorment per implicar-los i fer que tornin mes rere mes. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a4d50 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"f8a4d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dd2b2ff\" data-id=\"dd2b2ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ada443b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ada443b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7fd77f4\" data-id=\"7fd77f4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71ab58a elementor-widget elementor-widget-image\" data-id=\"71ab58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"525\" data-src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg\" class=\"attachment-large size-large wp-image-289725 lazyload\" alt=\"Online Scheduling Software\" data-srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-330x231.jpg 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-700x490.jpg 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1100x770.jpg 1100w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration.jpg 1200w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/525;\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68a7aa elementor-widget elementor-widget-heading\" data-id=\"f68a7aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Estalvieu temps i diners al vostre equip amb Bookafy!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a225811 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"a225811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Mitjan\u00e7ant el programari de programaci\u00f3 de cites en l\u00ednia, podeu automatitzar la reserva, els recordatoris, la sincronitzaci\u00f3 amb els calendaris, l'obtenci\u00f3 d'URL de reunions de v\u00eddeo i molt m\u00e9s. \n\nProva Bookafy gratu\u00eftament avui! <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53effab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"53effab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/bookafy.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Apr\u00e8n m\u00e9s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-601bf6d elementor-widget elementor-widget-spacer\" data-id=\"601bf6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f524988 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f524988\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39e009a\" data-id=\"39e009a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b9e780 elementor-widget elementor-widget-heading\" data-id=\"9b9e780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Articles recomanats<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BLOG DE BOOKAFY EN AQUESTA PUBLICACI\u00d3 Les empreses de comer\u00e7 electr\u00f2nic prosperen absolutament durant la temporada de vacances. \u00c9s el moment m\u00e9s ocupat per a tu, el moment que et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":308057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1851],"tags":[],"class_list":["post-311167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicacions-del-blog","rishi-post"],"rishi__cb_customizer_meta":"","_links":{"self":[{"href":"https:\/\/bookafy.com\/ca\/wp-json\/wp\/v2\/posts\/311167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookafy.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookafy.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookafy.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bookafy.com\/ca\/wp-json\/wp\/v2\/comments?post=311167"}],"version-history":[{"count":0,"href":"https:\/\/bookafy.com\/ca\/wp-json\/wp\/v2\/posts\/311167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookafy.com\/ca\/wp-json\/wp\/v2\/media\/308057"}],"wp:attachment":[{"href":"https:\/\/bookafy.com\/ca\/wp-json\/wp\/v2\/media?parent=311167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookafy.com\/ca\/wp-json\/wp\/v2\/categories?post=311167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookafy.com\/ca\/wp-json\/wp\/v2\/tags?post=311167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}