{"id":311173,"date":"2023-03-19T20:18:00","date_gmt":"2023-03-20T03:18:00","guid":{"rendered":"https:\/\/bookafy.com\/els-millors-consells-utils-per-a-la-redaccio-de-correu-electronic-en-marqueting-per-correu-electronic\/"},"modified":"2022-12-25T03:03:24","modified_gmt":"2022-12-25T11:03:24","slug":"els-millors-consells-utils-per-a-la-redaccio-de-correu-electronic-en-marqueting-per-correu-electronic","status":"publish","type":"post","link":"https:\/\/bookafy.com\/ca\/els-millors-consells-utils-per-a-la-redaccio-de-correu-electronic-en-marqueting-per-correu-electronic\/","title":{"rendered":"Els millors consells \u00fatils per a la redacci\u00f3 de correu electr\u00f2nic en m\u00e0rqueting per correu electr\u00f2nic"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"311173\" class=\"elementor elementor-311173\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c2ff54 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3c2ff54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bf1849\" data-id=\"7bf1849\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5636c77 elementor-widget elementor-widget-heading\" data-id=\"5636c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">BLOG DE BOOKAFY<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1504b elementor-align-left elementor-hidden-phone elementor-widget elementor-widget-post-info\" data-id=\"6e1504b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9b54e3f\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/bookafy.com\/ca\/2023\/03\/19\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>mar\u00e7 19, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87102b3 elementor-hidden-phone elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"87102b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/secure.gravatar.com\/avatar\/4ec7da9ea98b9ecfa61e87db52618568dd7da661d2c49e57121ed7b0c4e70d80?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Casey Sullivan\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCasey Sullivan\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1154e0a\" data-id=\"1154e0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c30125 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"9c30125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting.png\" class=\"attachment-full size-full wp-image-308606\" alt=\"Email Copywriting\" srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting.png 2240w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-330x186.png 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1024x576.png 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1536x864.png 1536w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-2048x1152.png 2048w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-700x394.png 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1100x619.png 1100w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" title=\"|\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd96bea elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-hidden-phone elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"bd96bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c7613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c7613\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-07b92b2 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"07b92b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4862b3 elementor-hidden-tablet elementor-hidden-phone elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"d4862b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:1,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No s&#039;ha trobat cap encap\\u00e7alament en aquesta p\\u00e0gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tEN AQUESTA PUBLICACI\u00d3\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__d4862b3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c19b65c\" data-id=\"c19b65c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1491f7e elementor-widget elementor-widget-text-editor\" data-id=\"1491f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Els bons textos no s\u00f3n de cap manera l&#8217;\u00faltim que necessita qualsevol empresa a l&#8217;espai digital. Ajuden a presentar un producte de manera rendible, a superar les mol\u00e8sties dels clients, a respondre preguntes i fer que les conversions arribin a les ll\u00e0grimes. En aquest article, hem decidit analitzar les complexitats de la redacci\u00f3 de correu electr\u00f2nic i compartir les nostres experi\u00e8ncies amb vosaltres.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Peculiaritats de la redacci\u00f3 de correu electr\u00f2nic<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Al principi, definim la<\/span> <a href=\"https:\/\/lagrowthmachine.com\/email-copywriting\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">comprovaci\u00f3 de la redacci\u00f3 del vostre correu electr\u00f2nic<\/span><\/a> <span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brevetat i senzillesa. Aquesta regla s&#8217;aplica a tota la comunicaci\u00f3 del m\u00f3n actual. Apr\u00e8n a parlar senzillament i al punt, evita frases llargues i construccions complicades;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c8mfasi en el benefici. Qualsevol missatge que envieu hauria de ser \u00fatil per al destinatari. Aquesta regla \u00e9s la base d&#8217;una bona operativitat i llegibilitat dels correus electr\u00f2nics. Al mateix temps, en el <a href=\"https:\/\/bookafy.com\/ways-to-improve-your-email-conversion-rate\/\">butllet\u00ed<\/a> , el benefici es pot expressar no nom\u00e9s en descomptes i promocions, sin\u00f3 tamb\u00e9 en forma d&#8217;informaci\u00f3 interessant;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Atractiu visual. Llen\u00e7os de text poca gent voldr\u00e0 llegir, per\u00f2 si afegiu imatges, llistes amb vinyetes, encap\u00e7alaments i altres elements, viure i respirar alhora ser\u00e0 m\u00e9s f\u00e0cil. No descuideu el disseny, a la vista de la lletra l&#8217;ull nom\u00e9s hauria de ser feli\u00e7;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprom\u00eds i inter\u00e8s. El significat del vostre missatge ha de ser f\u00e0cil de llegir i trobar una resposta en el lector. Perqu\u00e8 un text de qualitat i un bon disseny no ajudaran gaire si escriviu sobre la composici\u00f3 qu\u00edmica de l&#8217;esmalt d&#8217;ungles per a una persona que est\u00e0 molt m\u00e9s interessada a con\u00e8ixer la paleta de colors de moda per a l&#8217;estiu de 2023;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Orientaci\u00f3 a l&#8217;acci\u00f3. El text del missatge ha de motivar la gent a contactar-vos o afirmar la vostra experi\u00e8ncia sobre un tema. No us oblideu d&#8217;utilitzar crides a l&#8217;acci\u00f3: comprar, mirar, obtenir m\u00e9s informaci\u00f3, contactar amb un gestor, escriure, trucar i altres verbs. Augmenteu les possibilitats de conversi\u00f3 en poc temps!<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Com escriure un bon text de butllet\u00ed?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Per escriure un bon butllet\u00ed, us recomanem que us atengueu als punts seg\u00fcents. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Estableix l&#8217;objectiu del missatge<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Quan acabeu de seure en un full de paper en blanc i decidiu llan\u00e7ar una nova obra mestra de redacci\u00f3 de correu electr\u00f2nic, pregunteu-vos per qu\u00e8 esteu escrivint al client. Suposem que heu decidit que voleu utilitzar aquest missatge per vendre les vostres accions o per informar-los de l&#8217;arribada d&#8217;un assortiment nou; aquest correu seria de car\u00e0cter promocional. Per\u00f2 si voleu informar de not\u00edcies de l&#8217;empresa o compartir consells \u00fatils, \u00e9s un correu informatiu.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\"> En conseq\u00fc\u00e8ncia, el primer butllet\u00ed tindr\u00e0 la conversi\u00f3 com a KPI principal. El segon \u00e9s entretingut, de manera que les tarifes obertes i els clics del correu es poden definir com a KPI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La redacci\u00f3 de butlletins de not\u00edcies t\u00e9 les seves peculiaritats. Aquests butlletins no venen, sin\u00f3 que ensenyen alguna cosa o notifiquen alguna cosa important. Les fonts d&#8217;aquests butlletins poden ser:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">articles del bloc;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">comentaris; <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">hist\u00f2ries interessants;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">recerca;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">not\u00edcies de mercat o n\u00ednxol, <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">anuncis de propers esdeveniments. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">En conseq\u00fc\u00e8ncia, aquests textos han de ser concis, intrigants i despertar inter\u00e8s per aprendre m\u00e9s, comprensibles i f\u00e0cils d&#8217;entendre, i simplement \u00fatils i agradables de llegir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La peculiaritat del copywriting per a <a href=\"https:\/\/bookafy.com\/ca\/les-5-principals-necessitats-que-una-petita-empresa-necessita-per-classificar-se-a-google-o-altres-motors-de-cerca\/\">l&#8217;escriptura promocional<\/a> \u00e9s que aquests textos, en primer lloc, s&#8217;han de vendre. Millor utilitzar m\u00e9s material visual. Mostra els preus i els avantatges de comprar un producte o servei i afegeix <a href=\"https:\/\/bookafy.com\/success-stories\/\">testimonis<\/a> en directe , blocs de canvi interactius, gifs, botons i carrusels. Els grans fragments de text s\u00f3n completament innecessaris aqu\u00ed, deixeu-los com a informaci\u00f3.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Determineu el vostre estil de comunicaci\u00f3<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c9s ideal quan una empresa t\u00e9 un to de veu reconeixible, que ajuda a mantenir totes les comunicacions amb el mateix estil. Per\u00f2 encara que mai no hagis pensat en aquest tema, pots provar-ho ara. En conseq\u00fc\u00e8ncia, aquests textos han de ser concis, intrigants i despertar inter\u00e8s per aprendre m\u00e9s, comprensibles i f\u00e0cils d&#8217;entendre, i simplement \u00fatils i agradables de llegir. Mira com es comuniquen els teus competidors, com \u00e9s habitual dialogar amb els clients del teu entorn i qu\u00e8 et fa diferent. Deixa que les teves cartes parlin en llenguatge viu, no en t\u00f2pics del passat.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Dibuixa una estructura<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">S\u00ed, s\u00ed, no t&#8217;ho est\u00e0s imaginant. Igual que els textos, les cartes haurien de tenir estructura i blocs obligatoris. L&#8217;estructuraci\u00f3 us ajudar\u00e0 a recordar que heu d&#8217;afegir els elements adequats als vostres correus electr\u00f2nics: botons, cap\u00e7aleres, fotos i blocs de xarxes socials, i nom\u00e9s col\u00b7loqueu la informaci\u00f3 d&#8217;una manera que sigui f\u00e0cil de llegir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Afegeix text<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Un cop tingueu preparat l&#8217;esquelet de la vostra carta, \u00e9s hora d&#8217;afegir una mica de text. Intenteu que els vostres pensaments siguin clars i comprensibles, i eviteu els t\u00f2pics, els t\u00f2pics i l&#8217;aigua. Creieu-me, aix\u00f2 nom\u00e9s beneficiar\u00e0 el vostre correu.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Com clavar el vostre m\u00e0rqueting per correu electr\u00f2nic? <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tot i aix\u00ed, \u00e9s per aconseguir que els seguidors comencin a llegir tot aquest engany horrible, si el m\u00e0rqueting d&#8217;enviament t\u00e9 un tema. Un pas efica\u00e7 per fomentar-ho \u00e9s optimitzar els correus electr\u00f2nics. Com? Feu-ho referint-vos al contacte gaireb\u00e9 a l&#8217;assumpte o al llibre de text. Hi ha diverses <a href=\"https:\/\/bookafy.com\/7-saas-tools\/\">eines<\/a> que poden ajudar amb la personalitzaci\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El sistema introductori per a la creaci\u00f3 de llistes de contactes d&#8217;enviament \u00e9s el formulari d&#8217;inscripci\u00f3. Amb el formulari d&#8217;inscripci\u00f3 adequat, tamb\u00e9 podeu recollir detalls preciosos. Per cas, si coneixeu l&#8217;aniversari d&#8217;un protagonista, podeu disparar-li una targeta de felicitaci\u00f3 acreditada. El truc \u00e9s dissenyar el formulari d&#8217;inscripci\u00f3 de manera que els seguidors donin la informaci\u00f3 tan important com sigui possible: proves A\/B per al lliurament. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una <a href=\"https:\/\/bookafy.com\/ca\/les-5-millors-eines-de-gestio-de-xarxes-socials-el-2023\/\">plataforma d&#8217;an\u00e0lisi de xarxes socials<\/a> us pot donar una idea de quins dels vostres productes i enviaments estan generant el m\u00e0xim comprom\u00eds. Amb aquestes dades, podeu enviar correus electr\u00f2nics que mencionin el que \u00e9s &#8220;calent&#8221; en aquest moment. Les eines de cerca d&#8217;enviament poden trobar detalls essencials sobre les vostres connexions. Aix\u00f2 pot incloure el seu nom real, la posici\u00f3 de gar\u00e7on, l&#8217;empresa i les biografies de les xarxes socials. Per a llistes curtes, podeu utilitzar aquestes dades per personalitzar manualment els vostres correus electr\u00f2nics. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Consells de redacci\u00f3 de correu electr\u00f2nic<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Amb m\u00e9s informaci\u00f3 sobre els seguidors, podeu millorar la vostra redacci\u00f3. Per il\u00b7lustraci\u00f3, les l\u00ednies d&#8217;assumpte s\u00f3n un factor important en les tarifes d&#8217;obertura, mentre que la personalitzaci\u00f3 i un contingut recent recent tamb\u00e9 poden tenir un impacte. Suposem que darrerament heu cobert productes ecol\u00f2gics en una publicaci\u00f3 a les xarxes socials que va ser realment popular. Aix\u00ed que ajunteu tots aquests components amb una l\u00ednia d&#8217;assumpte que digui: &#8220;Estimat XXX, saps que al nostre producte li encanta el terreny? \u201d tamb\u00e9 segueix amb dupe que explica per qu\u00e8 tens un producte verd i qu\u00e8 pot fer el filantrop ara mateix per ajudar el terreny. Tant la comunicaci\u00f3 principal de l&#8217;enviament com la CTA s&#8217;han de fer &#8216;a sobre del paquet&#8217;, \u00e9s a dir, al primer par\u00e0graf. Deseu la resta del llibre de text per obtenir m\u00e9s detalls i proves addicionals de la vostra reclamaci\u00f3.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Consells de m\u00e0rqueting per correu electr\u00f2nic<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Es poden fer tot tipus d&#8217;adaptacions menors en els magatzems de m\u00e0rqueting d&#8217;enviament que sumen un gran avantatge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per il\u00b7lustraci\u00f3, l&#8217;hora del dia en qu\u00e8 enregistreu un enviament pot afectar la taxa d&#8217;obertura. Hi ha hagut estudis colorits sobre aquest tema. I, efectivament, hi ha serveis que poden calcular el moment \u00f2ptim per a la vostra marca. En general, el temps elegant per enviar correus electr\u00f2nics \u00e9s entre les 800 i les 1100 els primers tres dies de la setmana laboral.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tamb\u00e9 \u00e9s important mantenir un aspecte professional. Els correus electr\u00f2nics haurien de contenir el t\u00f2tem de l&#8217;empresa i una m\u00e0 d&#8217;enviament, que inclogui les dades de contacte d&#8217;una persona real. Tamb\u00e9 \u00e9s una bona idea personalitzar el manual d&#8217;exercicis que apareix, per il\u00b7lustraci\u00f3, als tel\u00e8fons m\u00f2bils i a Gmail.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a4d50 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"f8a4d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dd2b2ff\" data-id=\"dd2b2ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ada443b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ada443b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7fd77f4\" data-id=\"7fd77f4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71ab58a elementor-widget elementor-widget-image\" data-id=\"71ab58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"525\" data-src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg\" class=\"attachment-large size-large wp-image-289725 lazyload\" alt=\"Online Scheduling Software\" data-srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-330x231.jpg 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-700x490.jpg 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1100x770.jpg 1100w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration.jpg 1200w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/525;\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68a7aa elementor-widget elementor-widget-heading\" data-id=\"f68a7aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Estalvieu temps i diners al vostre equip amb Bookafy!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a225811 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"a225811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Mitjan\u00e7ant el programari de programaci\u00f3 de cites en l\u00ednia, podeu automatitzar la reserva, els recordatoris, la sincronitzaci\u00f3 amb els calendaris, l'obtenci\u00f3 d'URL de reunions de v\u00eddeo i molt m\u00e9s. \n\nProva Bookafy gratu\u00eftament avui! <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53effab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"53effab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/bookafy.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Apr\u00e8n m\u00e9s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-601bf6d elementor-widget elementor-widget-spacer\" data-id=\"601bf6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f524988 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f524988\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39e009a\" data-id=\"39e009a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b9e780 elementor-widget elementor-widget-heading\" data-id=\"9b9e780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Articles recomanats<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BLOG DE BOOKAFY EN AQUESTA PUBLICACI\u00d3 Els bons textos no s\u00f3n de cap manera l&#8217;\u00faltim que necessita qualsevol empresa a l&#8217;espai digital. Ajuden a presentar un producte de manera rendible, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":308606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1851],"tags":[],"class_list":["post-311173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicacions-del-blog","rishi-post"],"rishi__cb_customizer_meta":"","_links":{"self":[{"href":"https:\/\/bookafy.com\/ca\/wp-json\/wp\/v2\/posts\/311173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookafy.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookafy.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookafy.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bookafy.com\/ca\/wp-json\/wp\/v2\/comments?post=311173"}],"version-history":[{"count":0,"href":"https:\/\/bookafy.com\/ca\/wp-json\/wp\/v2\/posts\/311173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookafy.com\/ca\/wp-json\/wp\/v2\/media\/308606"}],"wp:attachment":[{"href":"https:\/\/bookafy.com\/ca\/wp-json\/wp\/v2\/media?parent=311173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookafy.com\/ca\/wp-json\/wp\/v2\/categories?post=311173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookafy.com\/ca\/wp-json\/wp\/v2\/tags?post=311173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}