{"id":311179,"date":"2023-03-19T20:18:00","date_gmt":"2023-03-20T03:18:00","guid":{"rendered":"https:\/\/bookafy.com\/nejucinnejsi-tipy-pro-e-mailovy-copywriting-v-e-mailovem-marketingu\/"},"modified":"2022-12-30T10:30:34","modified_gmt":"2022-12-30T18:30:34","slug":"nejucinnejsi-tipy-pro-e-mailovy-copywriting-v-e-mailovem-marketingu","status":"publish","type":"post","link":"https:\/\/bookafy.com\/cs\/nejucinnejsi-tipy-pro-e-mailovy-copywriting-v-e-mailovem-marketingu\/","title":{"rendered":"Nej\u00fa\u010dinn\u011bj\u0161\u00ed tipy pro e-mailov\u00fd copywriting v e-mailov\u00e9m marketingu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"311179\" class=\"elementor elementor-311179\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c2ff54 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3c2ff54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bf1849\" data-id=\"7bf1849\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5636c77 elementor-widget elementor-widget-heading\" data-id=\"5636c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">BOOKAFY BLOG<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1504b elementor-align-left elementor-hidden-phone elementor-widget elementor-widget-post-info\" data-id=\"6e1504b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9b54e3f\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/bookafy.com\/cs\/2023\/03\/19\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>19 b\u0159ezna, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87102b3 elementor-hidden-phone elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"87102b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/secure.gravatar.com\/avatar\/4ec7da9ea98b9ecfa61e87db52618568dd7da661d2c49e57121ed7b0c4e70d80?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Casey Sullivan\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCasey Sullivan\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1154e0a\" data-id=\"1154e0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c30125 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"9c30125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting.png\" class=\"attachment-full size-full wp-image-308609\" alt=\"Email Copywriting\" srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting.png 2240w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-330x186.png 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1024x576.png 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1536x864.png 1536w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-2048x1152.png 2048w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-700x394.png 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1100x619.png 1100w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" title=\"|\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd96bea elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-hidden-phone elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"bd96bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c7613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c7613\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-07b92b2 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"07b92b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4862b3 elementor-hidden-tablet elementor-hidden-phone elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"d4862b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:1,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tV TOMTO P\u0158\u00cdSP\u011aVKU\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__d4862b3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c19b65c\" data-id=\"c19b65c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1491f7e elementor-widget elementor-widget-text-editor\" data-id=\"1491f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dobr\u00e9 texty nejsou zdaleka to posledn\u00ed, co firma v digit\u00e1ln\u00edm prostoru pot\u0159ebuje. Pom\u00e1haj\u00ed v\u00fdhodn\u011b prezentovat produkt, \u0159e\u0161it bolesti z\u00e1kazn\u00edk\u016f, odpov\u00eddat na dotazy a p\u0159in\u00e1\u0161et konverze a\u017e k slz\u00e1m. V tomto \u010dl\u00e1nku jsme se rozhodli pod\u00edvat na \u00faskal\u00ed e-mailov\u00e9ho copywritingu a pod\u011blit se s v\u00e1mi o na\u0161e zku\u0161enosti.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Zvl\u00e1\u0161tnosti e-mailov\u00e9ho copywritingu<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Na sam\u00e9m za\u010d\u00e1tku definujme pojem <\/span><a href=\"https:\/\/lagrowthmachine.com\/email-copywriting\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n  <span style=\"font-weight: 400;\">zkontrolujte si sv\u016fj e-mailov\u00fd copywriting<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stru\u010dnost a jednoduchost. Toto pravidlo plat\u00ed pro ve\u0161kerou komunikaci v dne\u0161n\u00edm sv\u011bt\u011b. Nau\u010dte se mluvit jednodu\u0161e a v\u011bcn\u011b, vyhn\u011bte se dlouh\u00fdm v\u011bt\u00e1m a slo\u017eit\u00fdm konstrukc\u00edm;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u016fraz na p\u0159\u00ednos. Ka\u017ed\u00e1 odeslan\u00e1 zpr\u00e1va by m\u011bla b\u00fdt pro p\u0159\u00edjemce u\u017eite\u010dn\u00e1. Toto pravidlo je z\u00e1kladem dobr\u00e9 funk\u010dnosti a \u010ditelnosti e-mail\u016f. Sou\u010dasn\u011b lze v <a href=\"https:\/\/bookafy.com\/ways-to-improve-your-email-conversion-rate\/\">newsletteru<\/a> vyj\u00e1d\u0159it v\u00fdhodu nejen ve form\u011b slev a propaga\u010dn\u00edch akc\u00ed, ale tak\u00e9 v podob\u011b zaj\u00edmav\u00fdch informac\u00ed;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vizu\u00e1ln\u00ed p\u0159ita\u017elivost. Pl\u00e1tna s textem bude cht\u00edt \u010d\u00edst jen m\u00e1lokdo, ale pokud p\u0159id\u00e1te obr\u00e1zky, seznamy s odr\u00e1\u017ekami, nadpisy a dal\u0161\u00ed prvky &#8211; \u017e\u00edt a d\u00fdchat najednou bude snaz\u0161\u00ed. Nezanedb\u00e1vejte design, p\u0159i pohledu na p\u00edsmeno by m\u011blo b\u00fdt oko jen \u0161\u0165astn\u00e9;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zapojen\u00ed a z\u00e1jem. V\u00fdznam va\u0161eho sd\u011blen\u00ed by m\u011bl b\u00fdt snadno \u010diteln\u00fd a m\u011bl by ve \u010dten\u00e1\u0159i naj\u00edt odezvu. Proto\u017ee kvalitn\u00ed text a dobr\u00fd design v\u00e1m p\u0159\u00edli\u0161 nepomohou, pokud budete ps\u00e1t o chemick\u00e9m slo\u017een\u00ed laku na nehty pro osobu, kter\u00e1 m\u00e1 mnohem v\u011bt\u0161\u00ed z\u00e1jem dozv\u011bd\u011bt se o palet\u011b m\u00f3dn\u00edch barev pro l\u00e9to 2023;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ak\u010dn\u00ed orientace. Text zpr\u00e1vy by m\u011bl motivovat lidi, aby v\u00e1s kontaktovali, nebo potvrdit va\u0161i odbornost v dan\u00e9m t\u00e9matu. Nezapome\u0148te pou\u017e\u00edvat v\u00fdzvy k akci: koupit, pod\u00edvat se, dozv\u011bd\u011bt se v\u00edce, kontaktovat mana\u017eera, napsat, zavolat a dal\u0161\u00ed slovesa. V m\u017eiku zv\u00fd\u0161\u00edte \u0161ance na konverzi!<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Jak napsat dobr\u00fd text newsletteru?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chcete-li napsat dobr\u00fd zpravodaj, doporu\u010dujeme dr\u017eet se n\u00e1sleduj\u00edc\u00edch bod\u016f.  <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Nastaven\u00ed c\u00edle zpr\u00e1vy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kdy\u017e jste si pr\u00e1v\u011b sedli k pr\u00e1zdn\u00e9mu listu pap\u00edru a rozhodli se vydat nov\u00e9 mistrovsk\u00e9 d\u00edlo e-mailov\u00e9ho copywritingu, zeptejte se sami sebe, pro\u010d klientovi p\u00ed\u0161ete. \u0158ekn\u011bme, \u017ee jste se rozhodli vyu\u017e\u00edt tuto zpr\u00e1vu k v\u00fdprodeji z\u00e1sob nebo informovat o p\u0159\u00edchodu nov\u00e9ho sortimentu &#8211; takov\u00e1to rozes\u00edlka by m\u011bla propaga\u010dn\u00ed charakter. Pokud v\u0161ak chcete informovat o novink\u00e1ch ve firm\u011b nebo sd\u00edlet u\u017eite\u010dn\u00e9 tipy, jedn\u00e1 se o informa\u010dn\u00ed mailing.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">  Proto bude hlavn\u00edm KPI prvn\u00edho newsletteru konverze. Druh\u00fd je z\u00e1bavn\u00fd, tak\u017ee jako KPI lze definovat m\u00edru otev\u0159en\u00ed a proklik\u016f z mailing\u016f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Copywriting newsletter\u016f m\u00e1 sv\u00e1 specifika. Takov\u00e9 newslettery neprod\u00e1vaj\u00ed, ale n\u011bco u\u010d\u00ed nebo upozor\u0148uj\u00ed na n\u011bco d\u016fle\u017eit\u00e9ho. Zdrojem t\u011bchto zpravodaj\u016f mohou b\u00fdt:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u010dl\u00e1nky na blogu;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">recenze;  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">zaj\u00edmav\u00e9 p\u0159\u00edb\u011bhy;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">v\u00fdzkum;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">tr\u017en\u00ed nebo specializovan\u00e9 novinky,  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ozn\u00e1men\u00ed o nadch\u00e1zej\u00edc\u00edch ud\u00e1lostech.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Takov\u00e9 texty by proto m\u011bly b\u00fdt stru\u010dn\u00e9, poutav\u00e9, m\u011bly by vzbuzovat z\u00e1jem dozv\u011bd\u011bt se v\u00edce, m\u011bly by b\u00fdt srozumiteln\u00e9 a snadno pochopiteln\u00e9 a jejich \u010dten\u00ed by m\u011blo b\u00fdt jednodu\u0161e u\u017eite\u010dn\u00e9 a p\u0159\u00edjemn\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zvl\u00e1\u0161tnost\u00ed copywritingu pro <a href=\"https:\/\/bookafy.com\/cs\/5-nejdulezitejsich-veci-ktere-mala-firma-potrebuje-k-tomu-aby-se-umistila-v-googlu-nebo-jinych-vyhledavacich\/\">reklamn\u00ed tex<\/a> ty je, \u017ee tyto texty by m\u011bly v prvn\u00ed \u0159ad\u011b prod\u00e1vat. Rad\u011bji pou\u017eijte v\u00edce vizu\u00e1ln\u00edho materi\u00e1lu. Zobrazte ceny a v\u00fdhody n\u00e1kupu produktu nebo slu\u017eby a p\u0159idejte \u017eiv\u00e9 <a href=\"https:\/\/bookafy.com\/success-stories\/\">reference<\/a>, interaktivn\u00ed rolovac\u00ed bloky, gify, tla\u010d\u00edtka a karusely. Velk\u00e9 \u010d\u00e1sti textu jsou zde zcela zbyte\u010dn\u00e9, ponechte je pro informaci.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ur\u010dete sv\u016fj komunika\u010dn\u00ed styl<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ide\u00e1ln\u00ed je, kdy\u017e m\u00e1 spole\u010dnost rozpoznateln\u00fd t\u00f3n hlasu, kter\u00fd pom\u00e1h\u00e1 udr\u017eet ve\u0161kerou komunikaci ve stejn\u00e9m stylu. Ale i kdy\u017e jste o tomto t\u00e9matu nikdy nep\u0159em\u00fd\u0161leli, m\u016f\u017eete to zkusit hned. Takov\u00e9 texty by proto m\u011bly b\u00fdt stru\u010dn\u00e9, poutav\u00e9, m\u011bly by vzbuzovat z\u00e1jem dozv\u011bd\u011bt se v\u00edce, m\u011bly by b\u00fdt srozumiteln\u00e9 a snadno pochopiteln\u00e9 a jejich \u010dten\u00ed by m\u011blo b\u00fdt jednodu\u0161e u\u017eite\u010dn\u00e9 a p\u0159\u00edjemn\u00e9. Pod\u00edvejte se, jak komunikuje va\u0161e konkurence, jak je ve va\u0161em prost\u0159ed\u00ed obvykl\u00e9 v\u00e9st dialog se z\u00e1kazn\u00edky a \u010d\u00edm se li\u0161\u00edte. A\u0165 va\u0161e dopisy mluv\u00ed \u017eiv\u00fdm jazykem, ne kli\u0161\u00e9 z minulosti.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">N\u00e1\u010drt struktury<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ano, ano, nevym\u00fd\u0161l\u00edte si to. Stejn\u011b jako texty by i dopisy m\u011bly m\u00edt strukturu a povinn\u00e9 bloky. Strukturov\u00e1n\u00ed v\u00e1m pom\u016f\u017ee nezapomenout p\u0159idat do e-mail\u016f spr\u00e1vn\u00e9 prvky: tla\u010d\u00edtka, z\u00e1hlav\u00ed, fotografie a bloky soci\u00e1ln\u00edch m\u00e9di\u00ed, a prost\u011b um\u00edstit informace tak, aby byly snadno \u010diteln\u00e9.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">P\u0159idat text<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Jakmile m\u00e1te kostru dopisu hotovou, je \u010das p\u0159idat text. Sna\u017ete se, aby va\u0161e my\u0161lenky byly jasn\u00e9 a srozumiteln\u00e9, a vyvarujte se kli\u0161\u00e9, fr\u00e1z\u00ed a vod\u00e1ctv\u00ed. V\u011b\u0159te mi, \u017ee to va\u0161emu mailingu jen prosp\u011bje.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Jak na e-mailov\u00fd marketing?  <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">P\u0159esto, je to, aby se sledovanost za\u010d\u00edt \u010d\u00edst v\u0161echny ty hrozn\u00e9 dupe, Pokud marketing odesl\u00e1n\u00ed m\u00e1 t\u00e9ma. Jedn\u00edm z \u00fa\u010dinn\u00fdch krok\u016f, jak to podpo\u0159it, je opitomizace e-mail\u016f. Jak? Ud\u011blejte to tak, \u017ee se budete vztahovat na kontakt t\u00e9m\u011b\u0159 v p\u0159edm\u011btu nebo u\u010debnici. Existuje n\u011bkolik <a href=\"https:\/\/bookafy.com\/7-saas-tools\/\">n\u00e1stroj\u016f,<\/a> kter\u00e9 mohou pomoci s personalizac\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00davodn\u00edm syst\u00e9mem pro sestaven\u00ed seznamu kontakt\u016f na dispe\u010dink je registra\u010dn\u00ed formul\u00e1\u0159. Pomoc\u00ed spr\u00e1vn\u00e9ho registra\u010dn\u00edho formul\u00e1\u0159e m\u016f\u017eete tak\u00e9 shroma\u017e\u010fovat cenn\u00e9 \u00fadaje. Pokud nap\u0159\u00edklad zn\u00e1te narozeniny sledovan\u00e9 osoby, m\u016f\u017eete j\u00ed zaslat od\u016fvodn\u011bn\u00e9 blahop\u0159\u00e1n\u00ed. Trik spo\u010d\u00edv\u00e1 v tom, \u017ee registra\u010dn\u00ed formul\u00e1\u0159 je t\u0159eba navrhnout tak, aby sledovatel\u00e9 poskytli co nejd\u016fle\u017eit\u011bj\u0161\u00ed informace &#8211; A\/B testov\u00e1n\u00ed na doru\u010den\u00ed.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/bookafy.com\/cs\/5-nejlepsich-nastroju-pro-spravu-socialnich-medii-v-roce-2023\/\">Analytick\u00e1 platforma pro soci\u00e1ln\u00ed m\u00e9dia<\/a> v\u00e1m m\u016f\u017ee poskytnout p\u0159edstavu o tom, kter\u00e9 z va\u0161ich produkt\u016f a z\u00e1silek vyvol\u00e1vaj\u00ed nejv\u011bt\u0161\u00ed z\u00e1jem. Na z\u00e1klad\u011b t\u011bchto \u00fadaj\u016f m\u016f\u017eete odes\u00edlat e-maily, ve kter\u00fdch se zmi\u0148ujete o tom, co je v danou chv\u00edli &#8220;aktu\u00e1ln\u00ed&#8221;. N\u00e1stroje pro vyhled\u00e1v\u00e1n\u00ed dispe\u010der\u016f mohou zjistit z\u00e1kladn\u00ed \u00fadaje o va\u0161ich spojen\u00edch. To m\u016f\u017ee zahrnovat jejich faktick\u00e9 jm\u00e9no, pozici gar\u00e7on, spole\u010dnost a \u017eivotopisy na soci\u00e1ln\u00edch s\u00edt\u00edch. U kr\u00e1tk\u00fdch seznam\u016f m\u016f\u017eete tyto \u00fadaje pou\u017e\u00edt k ru\u010dn\u00edmu p\u0159izp\u016fsoben\u00ed e-mail\u016f.  <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tipy pro psan\u00ed e-mail\u016f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D\u00edky dal\u0161\u00edm informac\u00edm o sledovanosti m\u016f\u017eete vylep\u0161it sv\u016fj copywriting. Pro ilustraci, p\u0159edm\u011bt je hlavn\u00edm faktorem pro m\u00edru otev\u0159en\u00ed, zat\u00edmco personalizace a aktu\u00e1ln\u00ed obsah mohou m\u00edt tak\u00e9 vliv. \u0158ekn\u011bme, \u017ee jste v posledn\u00ed dob\u011b pokryli produkty p\u0159\u00e1telsk\u00e9 k \u017eivotn\u00edmu prost\u0159ed\u00ed v p\u0159\u00edsp\u011bvku na soci\u00e1ln\u00edch s\u00edt\u00edch, kter\u00fd byl velmi popul\u00e1rn\u00ed. Dejte tedy v\u0161echny tyto slo\u017eky dohromady s p\u0159edm\u011btem, kter\u00fd zn\u00ed: &#8220;Mil\u00fd XXX, v\u00edte, \u017ee n\u00e1\u0161 produkt miluje ter\u00e9n? &#8221; tak\u00e9 n\u00e1sleduje duplikace, kter\u00e1 vysv\u011btluje, pro\u010d m\u00e1te ekologick\u00fd produkt a co m\u016f\u017ee filantrop ud\u011blat pr\u00e1v\u011b te\u010f, aby pomohl ter\u00e9nu. Hlavn\u00ed sd\u011blen\u00ed depe\u0161e i CTA by m\u011bly b\u00fdt &#8220;nad bal\u00edkem&#8221;, tj. v prvn\u00edm odstavci. Zbytek u\u010debnice si nechte pro podrobnosti a dal\u0161\u00ed d\u016fkazy sv\u00e9ho tvrzen\u00ed.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tipy pro e-mailov\u00fd marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">U marketingov\u00fdch \u017erout\u016f expedice lze prov\u00e9st nejr\u016fzn\u011bj\u0161\u00ed drobn\u00e9 \u00fapravy, kter\u00e9 v sou\u010dtu znamenaj\u00ed velkou v\u00fdhodu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nap\u0159\u00edklad denn\u00ed doba, ve kter\u00e9 odes\u00edl\u00e1te depe\u0161i, m\u016f\u017ee ovlivnit m\u00edru otev\u0159en\u00ed. Na toto t\u00e9ma byly provedeny pestr\u00e9 studie. A skute\u010dn\u011b existuj\u00ed slu\u017eby, kter\u00e9 dok\u00e1\u017e\u00ed vypo\u010d\u00edtat optim\u00e1ln\u00ed na\u010dasov\u00e1n\u00ed pro va\u0161i zna\u010dku. Obecn\u011b plat\u00ed, \u017ee stylov\u00fd \u010das pro odes\u00edl\u00e1n\u00ed e-mail\u016f je mezi 800 a 1100 hodinou v prvn\u00edch t\u0159ech dnech pracovn\u00edho t\u00fddne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u016fle\u017eit\u00e9 je tak\u00e9 udr\u017eovat profesion\u00e1ln\u00ed vzhled. E-maily by m\u011bly obsahovat totem spole\u010dnosti a ruku odes\u00edlatele, kter\u00e1 obsahuje kontaktn\u00ed \u00fadaje na konkr\u00e9tn\u00ed osobu. Je tak\u00e9 dobr\u00e9 p\u0159izp\u016fsobit u\u010debnici, kter\u00e1 se zobrazuje nap\u0159\u00edklad v mobiln\u00edch telefonech a v Gmailu.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a4d50 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"f8a4d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dd2b2ff\" data-id=\"dd2b2ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ada443b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ada443b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7fd77f4\" data-id=\"7fd77f4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71ab58a elementor-widget elementor-widget-image\" data-id=\"71ab58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"525\" data-src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg\" class=\"attachment-large size-large wp-image-289728 lazyload\" alt=\"Online Scheduling Software\" data-srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-330x231.jpg 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-700x490.jpg 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1100x770.jpg 1100w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration.jpg 1200w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/525;\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68a7aa elementor-widget elementor-widget-heading\" data-id=\"f68a7aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">U\u0161et\u0159ete sv\u00e9mu t\u00fdmu \u010das a pen\u00edze s Bookafy!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a225811 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"a225811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Pomoc\u00ed softwaru pro pl\u00e1nov\u00e1n\u00ed sch\u016fzek online m\u016f\u017eete automatizovat rezervace, upom\u00ednky, synchronizaci s kalend\u00e1\u0159i, na\u010d\u00edt\u00e1n\u00ed adres URL videokonferenc\u00ed a mnoho dal\u0161\u00edho.  \n\nVyzkou\u0161ejte Bookafy zdarma je\u0161t\u011b dnes!  <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53effab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"53effab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/bookafy.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Dozv\u011bd\u011bt se v\u00edce<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-601bf6d elementor-widget elementor-widget-spacer\" data-id=\"601bf6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f524988 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f524988\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39e009a\" data-id=\"39e009a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b9e780 elementor-widget elementor-widget-heading\" data-id=\"9b9e780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Doporu\u010den\u00e9 \u010dl\u00e1nky<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BOOKAFY BLOG V TOMTO P\u0158\u00cdSP\u011aVKU Dobr\u00e9 texty nejsou zdaleka to posledn\u00ed, co firma v digit\u00e1ln\u00edm prostoru pot\u0159ebuje. Pom\u00e1haj\u00ed v\u00fdhodn\u011b prezentovat produkt, \u0159e\u0161it bolesti z\u00e1kazn\u00edk\u016f, odpov\u00eddat na dotazy a p\u0159in\u00e1\u0161et konverze [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":308609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1850],"tags":[],"class_list":["post-311179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prispevky-na-blogu","rishi-post"],"rishi__cb_customizer_meta":"","_links":{"self":[{"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/posts\/311179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/comments?post=311179"}],"version-history":[{"count":0,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/posts\/311179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/media\/308609"}],"wp:attachment":[{"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/media?parent=311179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/categories?post=311179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/tags?post=311179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}