{"id":311223,"date":"2022-04-21T10:45:00","date_gmt":"2022-04-21T17:45:00","guid":{"rendered":"https:\/\/bookafy.com\/6-nejlepsich-marketingovych-cilu-ktere-udrzi-vase-e-commerce-zakazniky-po-svatcich-v-napeti\/"},"modified":"2023-01-28T06:13:11","modified_gmt":"2023-01-28T14:13:11","slug":"6-nejlepsich-marketingovych-cilu-ktere-udrzi-vase-e-commerce-zakazniky-po-svatcich-v-napeti","status":"publish","type":"post","link":"https:\/\/bookafy.com\/cs\/6-nejlepsich-marketingovych-cilu-ktere-udrzi-vase-e-commerce-zakazniky-po-svatcich-v-napeti\/","title":{"rendered":"6 nejlep\u0161\u00edch marketingov\u00fdch c\u00edl\u016f, kter\u00e9 udr\u017e\u00ed va\u0161e e-commerce z\u00e1kazn\u00edky po sv\u00e1tc\u00edch v nap\u011bt\u00ed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"311223\" class=\"elementor elementor-311223\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c2ff54 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3c2ff54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bf1849\" data-id=\"7bf1849\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5636c77 elementor-widget elementor-widget-heading\" data-id=\"5636c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">BOOKAFY BLOG<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1504b elementor-align-left elementor-hidden-phone elementor-widget elementor-widget-post-info\" data-id=\"6e1504b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9b54e3f\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/bookafy.com\/cs\/2022\/04\/21\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>21 dubna, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87102b3 elementor-hidden-phone elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"87102b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/secure.gravatar.com\/avatar\/4ec7da9ea98b9ecfa61e87db52618568dd7da661d2c49e57121ed7b0c4e70d80?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Casey Sullivan\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCasey Sullivan\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1154e0a\" data-id=\"1154e0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c30125 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"9c30125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals.png\" class=\"attachment-full size-full wp-image-308060\" alt=\"Marketing Goals\" srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals.png 2240w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals-330x186.png 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals-1024x576.png 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals-1536x864.png 1536w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals-2048x1152.png 2048w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals-700x394.png 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals-1100x619.png 1100w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" title=\"|\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd96bea elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-hidden-phone elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"bd96bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c7613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c7613\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-07b92b2 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"07b92b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4862b3 elementor-hidden-tablet elementor-hidden-phone elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"d4862b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:1,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tV TOMTO P\u0158\u00cdSP\u011aVKU\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__d4862b3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c19b65c\" data-id=\"c19b65c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1491f7e elementor-widget elementor-widget-text-editor\" data-id=\"1491f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Podnik\u016fm v oblasti elektronick\u00e9ho obchodov\u00e1n\u00ed se v obdob\u00ed sv\u00e1tk\u016f naprosto da\u0159\u00ed. Je to pro v\u00e1s nejru\u0161n\u011bj\u0161\u00ed obdob\u00ed, na kter\u00e9 se p\u0159ipravujete cel\u00fd rok. B\u011bhem sv\u00e1tk\u016f spou\u0161t\u011bj\u00ed e-shopy po cel\u00e9m sv\u011bt\u011b rozs\u00e1hl\u00e9 <a href=\"https:\/\/bookafy.com\/ecommerce-black-friday-marketing-strategies\/\">propaga\u010dn\u00ed akce<\/a> a sna\u017e\u00ed se vytvo\u0159it marketingov\u00e9 c\u00edle, aby p\u0159edstihly sv\u00e9 konkurenty, a to v\u0161e kv\u016fli pozornosti nakupuj\u00edc\u00edch o sv\u00e1tc\u00edch a dal\u0161\u00edmu obchodu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ale co a\u017e skon\u010d\u00ed pr\u00e1zdniny?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e1rky jsou rozbalen\u00e9, krocan sn\u011bden\u00fd a mezi V\u00e1nocemi a Nov\u00fdm rokem je ten zvl\u00e1\u0161tn\u00ed \u010dasov\u00fd \u00fasek, kdy nikdo nev\u00ed, co je za den a kdy se mus\u00ed vr\u00e1tit do pr\u00e1ce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nakonec v\u0161ak na Times Square spadne ob\u0159\u00ed osv\u011btlen\u00e1 koule, \u017eivot za\u010dne nanovo a vy jako majitel e-shopu mus\u00edte v\u0161echny tyto <a href=\"https:\/\/bookafy.com\/generate-sales-leads-and-grow-your-business\/\">nov\u00e9 z\u00e1jemce<\/a> zaujmout, aby p\u0159ekonali popr\u00e1zdninov\u00e9 blues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Co v\u0161ak m\u016f\u017eete ud\u011blat pro to, aby va\u0161e stopy po sbalen\u00ed pozl\u00e1tka a pun\u010doch nespadly? Jak m\u016f\u017ee va\u0161e firma vyu\u017e\u00edt pozornosti, kter\u00e9 se j\u00ed dostalo b\u011bhem sv\u00e1tk\u016f, aby si udr\u017eela dynamiku?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V tomto pr\u016fvodci v\u00e1s sezn\u00e1m\u00edme s n\u011bkolika <a href=\"https:\/\/bookafy.com\/tips-on-proper-scheduling\/\">marketingov\u00fdmi kroky, kter\u00e9<\/a> m\u016f\u017eete <a href=\"https:\/\/bookafy.com\/tips-on-proper-scheduling\/\">podniknout<\/a>, abyste zaujali sv\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky na konci pr\u00e1zdnin a udr\u017eeli jejich pozornost po cel\u00fd rok.  <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Spu\u0161t\u011bn\u00ed nov\u00fdch nab\u00eddek<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nejp\u0159\u00edm\u011bj\u0161\u00edm zp\u016fsobem, jak zaujmout sv\u00e9 z\u00e1kazn\u00edky po skon\u010den\u00ed sv\u00e1tk\u016f, je nab\u00eddnout jim sn\u00ed\u017een\u00e9 ceny a speci\u00e1ln\u00ed akce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O sv\u00e1tc\u00edch se pr\u016fm\u011brn\u00fd spot\u0159ebitel obvykle &#8220;vy\u010derp\u00e1&#8221; a mnoz\u00ed z nich poci\u0165uj\u00ed pr\u00e1zdninovou krizi na sv\u00fdch bankovn\u00edch \u00fa\u010dtech. Pr\u016fm\u011brn\u00fd americk\u00fd z\u00e1kazn\u00edk utrat\u00ed b\u011bhem sv\u00e1tk\u016f a\u017e 1 500 dolar\u016f, co\u017e se m\u016f\u017ee exponenci\u00e1ln\u011b zv\u00fd\u0161it v z\u00e1vislosti na m\u011bst\u011b, ve kter\u00e9m \u017eijete (jak ukazuje obr\u00e1zek n\u00ed\u017ee).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cokoli, \u010d\u00edm m\u016f\u017eete t\u011bmto vy\u010derpan\u00fdm z\u00e1kazn\u00edk\u016fm uleh\u010dit od finan\u010dn\u00ed z\u00e1t\u011b\u017ee, m\u016f\u017ee p\u0159isp\u011bt k tomu, aby si po sv\u00e1tc\u00edch z\u00edskali sv\u00e9 z\u00e1kazn\u00edky. Zva\u017ete spu\u0161t\u011bn\u00ed speci\u00e1ln\u00edho zimn\u00edho v\u00fdprodeje nebo p\u0159\u00edpadn\u011b nab\u00eddn\u011bte polo\u017eky BOGO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ale samoz\u0159ejm\u011b nem\u016f\u017eete o\u010dek\u00e1vat, \u017ee tito lid\u00e9 naraz\u00ed na va\u0161i nab\u00eddku. Mus\u00edte jim nab\u00eddku p\u0159edlo\u017eit tak, abyste v\u011bd\u011bli, \u017ee na ni budou reagovat. B\u011bhem pr\u00e1zdnin jste nepochybn\u011b provedli \u0159adu <a href=\"https:\/\/bookafy.com\/importance-of-data-quality-in-b2b-business\/\">demografick\u00fdch pr\u016fzkum\u016f<\/a> a zji\u0161\u0165ovali, na jak\u00fd druh marketingu va\u0161i z\u00e1kazn\u00edci reaguj\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokud se obrac\u00edte na mlad\u0161\u00ed publikum, pak je oslov\u00ed reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch, kr\u00e1tk\u00e1 videa a videa &#8220;Reels&#8221; na TikToku a Instagramu. Pokud se jedn\u00e1 o star\u0161\u00ed pracuj\u00edc\u00ed profesion\u00e1ly, mo\u017en\u00e1 budete m\u00edt v\u011bt\u0161\u00ed \u0161t\u011bst\u00ed p\u0159i oslovov\u00e1n\u00ed prost\u0159ednictv\u00edm e-mailu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobiln\u00ed telefon m\u00e1 dnes ale ka\u017ed\u00fd, bez ohledu na v\u011bk, pohlav\u00ed nebo zem\u011bpisnou polohu. Jako market\u00e9r pro e-shop byste m\u011bli zahrnout.  <\/span><a href=\"https:\/\/textus.com\/playbook\/add-sms-marketing-plan-to-your-business-strategy\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">SMS marketing<\/span><\/a><span style=\"font-weight: 400;\">  ve sv\u00e9m podnikatelsk\u00e9m pl\u00e1nu. Statistiky SMS ukazuj\u00ed pr\u016fm\u011brnou m\u00edru odezvy 48,5 %, co\u017e znamen\u00e1, \u017ee u\u017eivatel\u00e9 s t\u00edmto komunika\u010dn\u00edm kan\u00e1lem \u010dast\u011bji komunikuj\u00ed.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Vytvo\u0159en\u00ed programu odm\u011bn<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chcete, aby v\u00e1m z\u00e1kazn\u00edci byli v\u011brn\u00ed, a proto byste m\u011bli tuto v\u011brnost oslavit zaveden\u00edm programu odm\u011bn. Motivujete tak sv\u00e9 <a href=\"https:\/\/bookafy.com\/how-to-get-clients-to-keep-coming-back\/\">nejv\u011brn\u011bj\u0161\u00ed z\u00e1kazn\u00edky<\/a> k opakovan\u00fdm n\u00e1v\u0161t\u011bv\u00e1m v\u00fdm\u011bnou za speci\u00e1ln\u00ed propaga\u010dn\u00ed akce, zbo\u017e\u00ed zdarma nebo jin\u00e9 siln\u00e9 pob\u00eddky, d\u00edky kter\u00fdm se mohou vracet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u011bkter\u00e9 programy odm\u011bn funguj\u00ed na z\u00e1klad\u011b bodov\u00e9ho syst\u00e9mu, kdy se za ka\u017ed\u00fd n\u00e1kup na jejich online \u00fa\u010dtech hromad\u00ed body, kter\u00e9 lze pozd\u011bji vyu\u017e\u00edt. Z\u00e1kazn\u00edci mohou za sv\u00e9 body uskute\u010dnit n\u011bkolik drobn\u00fdch n\u00e1kup\u016f nebo si je ulo\u017eit na v\u011bt\u0161\u00ed polo\u017eky.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Program, kter\u00fd si vyberete, by m\u011bl odpov\u00eddat n\u00e1kupn\u00edm preferenc\u00edm va\u0161\u00ed c\u00edlov\u00e9 skupiny a oslovovat ji na platform\u00e1ch, kter\u00e9 preferuje, a zp\u016fsobem, kter\u00fd s n\u00ed souzn\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nejvhodn\u011bj\u0161\u00ed dobou pro spu\u0161t\u011bn\u00ed tohoto programu odm\u011bn je samoz\u0159ejm\u011b obdob\u00ed pr\u00e1zdnin. Pokud sv\u00e9 z\u00e1kazn\u00edky za\u0159ad\u00edte do programu v okam\u017eiku, kdy za\u010dnou nakupovat o sv\u00e1tc\u00edch, m\u016f\u017eete t\u011bchto hork\u00fdch z\u00e1kazn\u00edk\u016f vyu\u017e\u00edt a d\u00e1t jim d\u016fvod, aby se k v\u00e1m vr\u00e1tili, a\u017e sv\u00e1te\u010dn\u00ed hore\u010dka opadne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chcete-li je\u0161t\u011b v\u00edce podpo\u0159it sv\u016fj podnik v obdob\u00ed po sv\u00e1tc\u00edch, zva\u017ete nab\u00eddku dvojn\u00e1sobn\u00e9ho po\u010dtu bod\u016f za ka\u017ed\u00fd n\u00e1kup, jako je tomu v p\u0159\u00edkladu od spole\u010dnosti DSW uveden\u00e9m v\u00fd\u0161e. V tomto p\u0159\u00edkladu nab\u00edz\u00ed DSW dvojn\u00e1sobek bod\u016f za ka\u017ed\u00fd n\u00e1kup a dal\u0161\u00edch 10 dolar\u016f v odm\u011bn\u00e1ch za ka\u017ed\u00fdch 75 dolar\u016f utracen\u00fdch do konce b\u0159ezna.  <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Vyu\u017eit\u00ed prodejn\u00edch dat ze sv\u00e1tk\u016f k vytvo\u0159en\u00ed p\u0159\u00edle\u017eitost\u00ed k upsellingu<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Po \u00fasp\u011b\u0161n\u00e9 v\u00e1no\u010dn\u00ed sez\u00f3n\u011b jste pravd\u011bpodobn\u011b p\u0159il\u00e1kali pom\u011brn\u011b dost nov\u00fdch z\u00e1kazn\u00edk\u016f. Analyzujte n\u00e1kupy, kter\u00e9 tito lid\u00e9 uskute\u010dnili, spolu s dal\u0161\u00edmi kvalifika\u010dn\u00edmi informacemi z\u00edskan\u00fdmi v pr\u016fb\u011bhu prodejn\u00edho procesu. Pak si polo\u017ete jednu z\u00e1sadn\u00ed ot\u00e1zku.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je zde p\u0159\u00edle\u017eitost pro upsell nebo cross-sell?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokud m\u00e1te p\u0159\u00edstup k z\u00e1kladn\u00edm informac\u00edm o z\u00e1kazn\u00edc\u00edch, m\u016f\u017eete jim zas\u00edlat personalizovan\u00e9 e-mailov\u00e9 reklamy s nab\u00eddkou podobn\u00fdch produkt\u016f, jak\u00e9 si zakoupili b\u011bhem sv\u00e1tk\u016f. Pokud existuje vylep\u0161en\u00e1 polo\u017eka, kter\u00e1 se hod\u00ed k tomu, co si koupili b\u011bhem sv\u00e1tk\u016f, nab\u00eddn\u011bte jim na ni speci\u00e1ln\u00ed akci.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To m\u016f\u017ee b\u00fdt skv\u011bl\u00fd zp\u016fsob, jak p\u0159iv\u00e9st lidi zp\u011bt a vytvo\u0159it opakovan\u00e9 obchody.  <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Investujte do softwaru pro automatizaci marketingu<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Jedn\u00edm z nejlep\u0161\u00edch zp\u016fsob\u016f, jak z\u016fstat v kontaktu se z\u00e1kazn\u00edky, je investovat do <a href=\"https:\/\/bookafy.com\/business-automation-trends\/\">softwaru pro automatizaci marketingu<\/a>, kter\u00fd v\u00e1m pom\u016f\u017ee dokon\u010dit b\u011b\u017en\u00e9 \u00fakoly a vyu\u017e\u00edt p\u0159\u00edle\u017eitosti k n\u00e1sledn\u00e9 kontrole.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lid\u00e9 jsou n\u00e1chyln\u00ed k chyb\u00e1m a zapomn\u011btlivosti. V roce 2023 u\u017e nebude sta\u010dit m\u00edt Rolodex a ru\u010dn\u011b psan\u00fd seznam n\u00e1sledn\u00fdch kontakt\u016f. Pot\u0159ebujete software, jako jsou platformy pro automatizaci e-mail\u016f, <a href=\"https:\/\/bookafy.com\/legrand-crm-integrate-with-appointment-booking\/\">\u0159e\u0161en\u00ed CRM<\/a>, platformy pro produktivitu a dal\u0161\u00ed automatiza\u010dn\u00ed platformy, kter\u00e9 v\u00e1m umo\u017en\u00ed m\u00edt p\u0159ehled o z\u00e1kazn\u00edc\u00edch s minim\u00e1ln\u00edm \u00fasil\u00edm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automatiza\u010dn\u00ed \u0159e\u0161en\u00ed mohou sledovat ka\u017edou interakci se z\u00e1kazn\u00edkem. Syst\u00e9my CRM umo\u017e\u0148uj\u00ed obchodn\u00edm z\u00e1stupc\u016fm zaznamen\u00e1vat ka\u017edou konverzaci v pr\u016fb\u011bhu prodejn\u00edho procesu a p\u0159\u00edpadn\u00e9 probl\u00e9my se z\u00e1kaznick\u00fdm servisem. To v\u00e1m pom\u016f\u017ee p\u0159ej\u00edt k j\u00e1dru v\u011bci, kdy\u017e v\u00e1m z\u00e1kazn\u00edk zavol\u00e1, proto\u017ee mu nebudete muset kl\u00e1st spoustu ot\u00e1zek, abyste se dozv\u011bd\u011bli v\u0161e pot\u0159ebn\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0158e\u0161en\u00ed pro automatizaci marketingu mohou automaticky sm\u011brovat nov\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky na spr\u00e1vn\u00e9ho obchodn\u00edho z\u00e1stupce. Kdy\u017e n\u011bkdo ode\u0161le sv\u00e9 informace, software pomoc\u00ed pokro\u010dil\u00e9 um\u011bl\u00e9 inteligence a strojov\u00e9ho u\u010den\u00ed ur\u010d\u00ed, co hled\u00e1, a p\u0159ed\u00e1 tuto novou stopu spr\u00e1vn\u00e9 osob\u011b s ji\u017e p\u0159i\u0159azen\u00fdmi n\u00e1sledn\u00fdmi \u00fakoly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e1\u0161 automatiza\u010dn\u00ed syst\u00e9m m\u016f\u017ee tak\u00e9 automaticky dokon\u010dit v\u0161echny <\/span><a href=\"https:\/\/breadcrumbs.io\/revenuepedia\/what-is-lead-scoring\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n  <span style=\"font-weight: 400;\">bodov\u00e1n\u00ed vedouc\u00edch z\u00e1kazn\u00edk\u016f<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  \u00fakoly. Abyste udr\u017eeli anga\u017eovanost potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, mus\u00edte ur\u010dit, kdy jsou p\u0159ipraveni k n\u00e1kupu a kdy je t\u0159eba je je\u0161t\u011b vychov\u00e1vat v prodejn\u00edm trycht\u00fd\u0159i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tyto z\u00e1v\u011bry v\u00e1m pom\u016f\u017ee vyvodit Lead scoring, proto\u017ee v\u00e1m pom\u016f\u017ee ur\u010dit, kdy jsou va\u0161i z\u00e1kazn\u00edci naklon\u011bni n\u00e1kupu. Pokud v\u0161ak m\u00e1te zaveden\u00fd syst\u00e9m automatizace marketingu, nebudete muset ka\u017ed\u00fd lead hodnotit sami.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nakonec m\u016f\u017eete pou\u017e\u00edt slu\u017ebu, jako je <\/span><a href=\"https:\/\/bookafy.com\/\"><br \/>\n  <span style=\"font-weight: 400;\">Bookafy<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> kter\u00e1 se postar\u00e1 o rezervaci sch\u016fzek v re\u00e1ln\u00e9m \u010dase, automatizaci video sch\u016fzek, zas\u00edl\u00e1n\u00ed textov\u00fdch upom\u00ednek, synchronizaci kalend\u00e1\u0159\u016f a dal\u0161\u00ed. <\/span> <\/p>\n<h2><span style=\"font-weight: 400;\">Vyu\u017eijte recenze z dovolen\u00e9<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Po n\u00e1ro\u010dn\u00e9 a produktivn\u00ed pr\u00e1zdninov\u00e9 sez\u00f3n\u011b jste nepochybn\u011b zaznamenali n\u00e1r\u016fst po\u010dtu recenz\u00ed z\u00e1kazn\u00edk\u016f va\u0161eho <a href=\"https:\/\/bookafy.com\/why-stores-ought-to-utilize-online-scheduling-tool\/\">internetov\u00e9ho obchodu<\/a>. Tyto recenze, a\u0165 u\u017e pozitivn\u00ed, nebo negativn\u00ed, m\u016f\u017eete vyu\u017e\u00edt p\u0159i sv\u00e9m popr\u00e1zdninov\u00e9m marketingu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jak to?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u016fv\u011bra hraje v \u00fasp\u011b\u0161n\u00e9m marketingov\u00e9m trycht\u00fd\u0159i velkou roli. Recenze slou\u017e\u00ed jako d\u016fkaz, kter\u00fd m\u016f\u017eete uk\u00e1zat spot\u0159ebiteli a kter\u00fd prokazuje efektivitu va\u0161eho produktu i va\u0161\u00ed spole\u010dnosti jako celku.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Z\u00e1kazn\u00edci jsou v\u00edce naklon\u011bni n\u00e1kupu u firmy s pozitivn\u00ed <a href=\"https:\/\/bookafy.com\/how-to-increase-customer-reviews-and-build-trust\/\">zp\u011btnou vazbou<\/a> a doporu\u010den\u00edmi <a href=\"https:\/\/bookafy.com\/how-to-increase-customer-reviews-and-build-trust\/\">z\u00e1kazn\u00edk\u016f<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokud nap\u0159\u00edklad prod\u00e1v\u00e1te \u010distic\u00ed prost\u0159edky, zva\u017ete sestaven\u00ed n\u011bkolika pochvaln\u00fdch recenz\u00ed a jejich uveden\u00ed podle typu v\u00fdrobku. Mohli byste m\u00edt str\u00e1nky v\u011bnovan\u00e9 prok\u00e1z\u00e1n\u00ed efektivity va\u0161\u00ed pr\u00e1ce.  <\/span><a href=\"https:\/\/www.thiscollegelife.com\/floor-mat-cleaner\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">\u010disti\u010d podlahov\u00fdch roho\u017e\u00ed<\/span><\/a><span style=\"font-weight: 400;\">, \u010disti\u010d interi\u00e9ru, \u010disti\u010d k\u016f\u017ee nebo lesk na pneumatiky. Pokud maj\u00ed tyto recenze podobn\u00e9 prvky nebo t\u00e9mata, nap\u0159\u00edklad v\u0161eobecn\u011b chv\u00e1len\u00e9 odd\u011blen\u00ed slu\u017eeb z\u00e1kazn\u00edk\u016fm, m\u016f\u017eete je tak\u00e9 sestavit dohromady pro samostatnou marketingovou kampa\u0148.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0160patn\u00e9 recenze mohou b\u00fdt tak\u00e9 skv\u011blou p\u0159\u00edle\u017eitost\u00ed. Rychlou, \u00fa\u010dinnou a ve\u0159ejnou reakc\u00ed na \u0161patn\u00e9 recenze m\u016f\u017eete zachr\u00e1nit potenci\u00e1ln\u011b ztracen\u00fd obchod a uk\u00e1zat \u0161irok\u00e9 ve\u0159ejnosti, jak moc v\u00e1m z\u00e1le\u017e\u00ed na z\u00e1kaznick\u00e9 zku\u0161enosti a jak daleko jste ochotni zaj\u00edt pro spokojenost z\u00e1kazn\u00edk\u016f.  <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Zaru\u010dujeme, \u017ee proces vr\u00e1cen\u00ed je rychl\u00fd a snadn\u00fd<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nikdo si samoz\u0159ejm\u011b nep\u0159eje, aby n\u011bkdo vracel jeho v\u00fdrobky, ale m\u016f\u017eete si vsadit na to, \u017ee k tomu dojde v obdob\u00ed dovolen\u00fdch. Podniky toti\u017e o\u010dek\u00e1vaj\u00ed, \u017ee p\u0159ibli\u017en\u011b 18 % zbo\u017e\u00ed, kter\u00e9 prodaly b\u011bhem sv\u00e1tk\u016f, bude vr\u00e1ceno.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proto mus\u00edte zajistit, aby byl proces vr\u00e1cen\u00ed a v\u00fdm\u011bny zbo\u017e\u00ed rychl\u00fd a snadn\u00fd. Tyto procesy vypov\u00eddaj\u00ed o efektivit\u011b va\u0161\u00ed spole\u010dnosti, tak\u017ee \u010d\u00edm snaz\u0161\u00ed je pro z\u00e1kazn\u00edka ud\u011bl\u00e1te, t\u00edm l\u00e9pe. Pokud na n\u011b ud\u011bl\u00e1te dostate\u010dn\u00fd dojem, mohou se vr\u00e1tit a prov\u00e9st dal\u0161\u00ed n\u00e1kupy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zva\u017ete vytvo\u0159en\u00ed informa\u010dn\u00edho vizu\u00e1ln\u00edho obsahu, kter\u00fd z\u00e1kazn\u00edky provede procesem vr\u00e1cen\u00ed zbo\u017e\u00ed. M\u016f\u017eete pou\u017e\u00edt  <\/span><a href=\"https:\/\/picsart.com\/templates\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n  <span style=\"font-weight: 400;\">\u0161ablony zdarma<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> k vytv\u00e1\u0159en\u00ed kol\u00e1\u017e\u00ed, gif\u016f a graf\u016f, kter\u00e9 z\u00e1bavnou a srozumitelnou formou, je\u017e p\u0159ekon\u00e1v\u00e1 jazykov\u00e9 bari\u00e9ry, ukazuj\u00ed cel\u00fd proces. <\/span> <\/p>\n<h2><span style=\"font-weight: 400;\">Z\u00e1v\u011br<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Zat\u00edmco zbytek sv\u011bta si po sv\u00e1tc\u00edch oddechne, va\u0161e firma si nem\u016f\u017ee dovolit usnout na vav\u0159\u00ednech a upadnout do krocan\u00edho k\u00f3matu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00edsto toho mus\u00edte vyu\u017e\u00edt p\u0159\u00edlivu nov\u00fdch z\u00e1kazn\u00edk\u016f a hork\u00fdch potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed se nahromadili b\u011bhem nejkr\u00e1sn\u011bj\u0161\u00edho obdob\u00ed roku, a pomoc\u00ed v\u00fd\u0161e uveden\u00fdch tip\u016f a trik\u016f je zaujmout a udr\u017eet je, aby se vraceli m\u011bs\u00edc co m\u011bs\u00edc.  <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a4d50 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"f8a4d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dd2b2ff\" data-id=\"dd2b2ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ada443b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ada443b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7fd77f4\" data-id=\"7fd77f4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71ab58a elementor-widget elementor-widget-image\" data-id=\"71ab58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"525\" data-src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg\" class=\"attachment-large size-large wp-image-289728 lazyload\" alt=\"Online Scheduling Software\" data-srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-330x231.jpg 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-700x490.jpg 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1100x770.jpg 1100w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration.jpg 1200w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/525;\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68a7aa elementor-widget elementor-widget-heading\" data-id=\"f68a7aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">U\u0161et\u0159ete sv\u00e9mu t\u00fdmu \u010das a pen\u00edze s Bookafy!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a225811 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"a225811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Pomoc\u00ed softwaru pro pl\u00e1nov\u00e1n\u00ed sch\u016fzek online m\u016f\u017eete automatizovat rezervace, upom\u00ednky, synchronizaci s kalend\u00e1\u0159i, na\u010d\u00edt\u00e1n\u00ed adres URL videokonferenc\u00ed a mnoho dal\u0161\u00edho.  \n\nVyzkou\u0161ejte Bookafy zdarma je\u0161t\u011b dnes!  <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53effab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"53effab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/bookafy.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Dozv\u011bd\u011bt se v\u00edce<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-601bf6d elementor-widget elementor-widget-spacer\" data-id=\"601bf6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f524988 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f524988\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39e009a\" data-id=\"39e009a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b9e780 elementor-widget elementor-widget-heading\" data-id=\"9b9e780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Doporu\u010den\u00e9 \u010dl\u00e1nky<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BOOKAFY BLOG V TOMTO P\u0158\u00cdSP\u011aVKU Podnik\u016fm v oblasti elektronick\u00e9ho obchodov\u00e1n\u00ed se v obdob\u00ed sv\u00e1tk\u016f naprosto da\u0159\u00ed. Je to pro v\u00e1s nejru\u0161n\u011bj\u0161\u00ed obdob\u00ed, na kter\u00e9 se p\u0159ipravujete cel\u00fd rok. B\u011bhem sv\u00e1tk\u016f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":308060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1850],"tags":[],"class_list":["post-311223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prispevky-na-blogu","rishi-post"],"rishi__cb_customizer_meta":"","_links":{"self":[{"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/posts\/311223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/comments?post=311223"}],"version-history":[{"count":0,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/posts\/311223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/media\/308060"}],"wp:attachment":[{"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/media?parent=311223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/categories?post=311223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/tags?post=311223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}