{"id":311400,"date":"2022-09-25T17:03:53","date_gmt":"2022-09-26T00:03:53","guid":{"rendered":"https:\/\/bookafy.com\/spamova-slova-co-to-je-8-tipu-jak-se-vyhnout-slozce-nevyzadane-posty\/"},"modified":"2023-03-14T05:32:26","modified_gmt":"2023-03-14T12:32:26","slug":"spamova-slova-co-to-je-8-tipu-jak-se-vyhnout-slozce-nevyzadane-posty","status":"publish","type":"post","link":"https:\/\/bookafy.com\/cs\/spamova-slova-co-to-je-8-tipu-jak-se-vyhnout-slozce-nevyzadane-posty\/","title":{"rendered":"Spamov\u00e1 slova: Co to je? 8 tip\u016f, jak se vyhnout slo\u017ece nevy\u017e\u00e1dan\u00e9 po\u0161ty"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"311400\" class=\"elementor elementor-311400\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element- elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-\" data-id=\"\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element- elementor-widget elementor-widget-html\" data-id=\"\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"bkfyb\"><!--bkfy-redesign--><style>#bkfyb{font-family:Inter,system-ui,sans-serif;color:#292929}#bkfyb .bw{max-width:1152px;margin:0 auto;padding:0 24px}#bkfyb a{color:#1CA7EB;text-decoration:none}#bkfyb .hero{background:linear-gradient(180deg,#f7fbff,#fff);padding:36px 0 22px;border-bottom:1px solid rgba(15,23,42,.12)}#bkfyb .pill{display:inline-block;background:rgba(28,167,235,.10);color:#1CA7EB;font-weight:600;font-size:12px;letter-spacing:.04em;text-transform:uppercase;padding:6px 12px;border-radius:999px;margin-bottom:14px}#bkfyb h1.t{font-family:\"Plus Jakarta Sans\",Inter,sans-serif;font-size:42px;line-height:1.12;margin:0 0 16px;max-width:880px;letter-spacing:-.02em;color:#292929}#bkfyb .by{display:flex;align-items:center;gap:12px;color:rgba(41,41,41,.7);font-size:15px}#bkfyb .by img{width:42px;height:42px;border-radius:50%}#bkfyb .by b{color:#292929}#bkfyb .feat{margin:24px 0 0;border-radius:24px;overflow:hidden}#bkfyb .feat img{width:100%;height:auto;display:block}#bkfyb .grid{display:grid;grid-template-columns:250px 1fr;gap:46px;padding:44px 0}#bkfyb .toc{position:sticky;top:24px;align-self:start;border:1px solid rgba(15,23,42,.08);border-radius:18px;padding:20px}#bkfyb .toc h4{margin:0 0 10px;font-size:12px;text-transform:uppercase;letter-spacing:.05em}#bkfyb .toc a{display:block;color:rgba(41,41,41,.7);font-size:14px;line-height:1.45;padding:7px 0;border-bottom:1px solid rgba(15,23,42,.08)}#bkfyb .toc a:last-child{border-bottom:0}#bkfyb .art{font-size:18px;line-height:1.75;color:rgba(41,41,41,.78);max-width:760px}#bkfyb .art p{margin:0 0 22px}#bkfyb .art h2{font-family:\"Plus Jakarta Sans\",Inter,sans-serif;font-size:29px;line-height:1.2;color:#292929;margin:42px 0 14px}#bkfyb .art h3{font-size:22px;color:#292929;margin:28px 0 10px}#bkfyb .art strong{color:#292929}#bkfyb .art img{display:block;max-width:100%!important;height:auto!important;width:auto!important;border-radius:14px;margin:18px auto}#bkfyb .art ul,#bkfyb .art ol{margin:0 0 22px;padding-left:22px}#bkfyb .art li{margin:8px 0}#bkfyb .cta{background:linear-gradient(135deg,#1CA7EB,#1488c4);border-radius:20px;padding:30px 32px;margin:34px 0;color:#fff}#bkfyb .cta h3{margin:0 0 8px;color:#fff;font-size:21px;font-family:\"Plus Jakarta Sans\",Inter,sans-serif}#bkfyb .cta p{color:rgba(255,255,255,.9);margin:0 0 16px}#bkfyb .btn{display:inline-block;background:#fff;color:#1CA7EB;font-weight:600;height:46px;line-height:46px;padding:0 22px;border-radius:12px}#bkfyb .abox{display:flex;gap:16px;align-items:center;background:#f3f4f6;border-radius:20px;padding:22px;margin-top:30px}#bkfyb .abox img{width:60px;height:60px;border-radius:50%}#bkfyb .final{background:#0f1b2d;color:#fff;border-radius:26px;padding:50px 36px;text-align:center;margin:46px 0}#bkfyb .final h2{color:#fff;font-size:32px;margin:0 0 12px;font-family:\"Plus Jakarta Sans\",Inter,sans-serif}#bkfyb .final p{color:rgba(255,255,255,.8);max-width:560px;margin:0 auto 24px;font-size:18px}#bkfyb .final .btn{background:#1CA7EB;color:#fff}@media(max-width:900px){#bkfyb .grid{grid-template-columns:1fr;gap:20px}#bkfyb .toc{position:static}#bkfyb h1.t{font-size:32px}}<\/style><section class=\"hero\"><div class=\"bw\"><span class=\"pill\">Bookafy Blog<\/span><h1 class=\"t\">Spamov\u00e1 slova: Co to je? 8 tip\u016f, jak se vyhnout slo\u017ece nevy\u017e\u00e1dan\u00e9 po\u0161ty<\/h1><div class=\"by\"><img decoding=\"async\" data-src=\"https:\/\/secure.gravatar.com\/avatar\/4ec7da9ea98b9ecfa61e87db52618568dd7da661d2c49e57121ed7b0c4e70d80?s=96&#038;d=mm&#038;r=g\" alt=\"Casey Sullivan\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><span>By <b>Casey Sullivan<\/b><\/span><\/div><div class=\"feat\"><img decoding=\"async\" data-src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/03\/Spam-Words-1024x576.png\" alt=\"Spamov\u00e1 slova: Co to je? 8 tip\u016f, jak se vyhnout slo\u017ece nevy\u017e\u00e1dan\u00e9 po\u0161ty\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\"><\/div><\/div><\/section><div class=\"bw\"><div class=\"grid\"><aside class=\"toc\"><h4>In this post<\/h4><a href=\"#sec1\">Co jsou spamov\u00e1 slova?<\/a><a href=\"#sec2\">8 nejlep\u0161\u00edch strategi\u00ed, jak se vyhnout slo\u017ece nevy\u017e\u00e1dan\u00e9 po\u0161ty<\/a><a href=\"#sec3\">Z\u00e1v\u011bre\u010dn\u00e1 slova<\/a><\/aside><article class=\"art\"><p><span style=\"font-weight: 400;\">Investovali jste \u010das, pen\u00edze a \u00fasil\u00ed do vytvo\u0159en\u00ed zaj\u00edmav\u00e9 e-mailov\u00e9 marketingov\u00e9 kampan\u011b. Jak\u00fd je nejhor\u0161\u00ed mo\u017en\u00fd v\u00fdsledek? Va\u0161e e-maily kon\u010d\u00ed ve slo\u017ece nevy\u017e\u00e1dan\u00e9 po\u0161ty. A to z dobr\u00e9ho d\u016fvodu, proto\u017ee  <\/span><a href=\"https:\/\/dataprot.net\/statistics\/spam-statistics\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n  <span style=\"font-weight: 400;\">e-mailov\u00fd spam stoj\u00ed 20,5 miliardy dolar\u016f ro\u010dn\u011b.<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> K\u010d pro podniky po cel\u00e9m sv\u011bt\u011b.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Existuje mnoho d\u016fvod\u016f, pro\u010d va\u0161e e-maily kon\u010d\u00ed ve spamov\u00fdch schr\u00e1nk\u00e1ch, od zastaral\u00fdch nebo zakoupen\u00fdch e-mailov\u00fdch seznam\u016f a\u017e po nedostate\u010dnou personalizaci. Abyste tuto hlavn\u00ed p\u0159ek\u00e1\u017eku p\u0159ekonali, tento pr\u016fvodce se zab\u00fdv\u00e1 kl\u00ed\u010dov\u00fdm d\u016fvodem, pro\u010d mohou b\u00fdt va\u0161e e-mailov\u00e9 zpr\u00e1vy ozna\u010deny jako spam: slovy spam. Tak\u00e9 v\u00e1m podrobn\u011b pop\u00ed\u0161eme nejefektivn\u011bj\u0161\u00ed strategie, d\u00edky nim\u017e se va\u0161e e-maily dostanou do srdc\u00ed p\u0159\u00edjemc\u016f - nam\u00edsto do slo\u017eky se spamem.  <\/span><\/p>\n<h2 id=\"sec1\"><span style=\"font-weight: 400;\">Co jsou spamov\u00e1 slova?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Spamov\u00e1 slova jsou podez\u0159el\u00e1 slova nebo fr\u00e1ze, kter\u00e9 e-mailov\u00ed klienti pova\u017euj\u00ed za varovn\u00e9 sign\u00e1ly. Pokud e-mail obsahuje takov\u00e9 slovo, upozorn\u00ed poskytovatele po\u0161tovn\u00edch schr\u00e1nek na potenci\u00e1ln\u011b \u0161kodliv\u00e9 nebo zav\u00e1d\u011bj\u00edc\u00ed zpr\u00e1vy a ti tyto zpr\u00e1vy p\u0159esm\u011bruj\u00ed mimo schr\u00e1nky. Ale i kdy\u017e projdou spamov\u00fdmi filtry, slova spam ve va\u0161em  <\/span><a href=\"https:\/\/bookafy.com\/cs\/nejucinnejsi-tipy-pro-e-mailovy-copywriting-v-e-mailovem-marketingu\/\"><br \/>\n  <span style=\"font-weight: 400;\">e-mailov\u00e9 copywriting<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> by mohl u p\u0159\u00edjemc\u016f vyvolat ozna\u010den\u00ed va\u0161ich e-mail\u016f jako spamu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spole\u010dn\u00fdm znakem spam\u016f je, \u017ee odb\u011bratel\u016fm d\u00e1vaj\u00ed fale\u0161n\u00e9 a p\u0159ehnan\u00e9 sliby. C\u00edlem je p\u0159im\u011bt p\u0159\u00edjemce, aby klikli na \u0161kodliv\u00e9 odkazy nebo poskytli citliv\u00e9 osobn\u00ed \u00fadaje. Zlat\u00fdm pravidlem je vyh\u00fdbat se slov\u016fm spojen\u00fdm s prodejem, podvody, v\u011bcmi zdarma a nadm\u011brn\u00fdm slibov\u00e1n\u00edm v\u00fdsledk\u016f. Uve\u010fme si n\u011bkolik nej\u010dast\u011bj\u0161\u00edch fr\u00e1z\u00ed, kter\u00fdm se p\u0159i psan\u00ed e-mail\u016f vyhn\u011bte:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">100% zdarma<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nejlep\u0161\u00ed cena<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bonus<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Koupit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hotovost<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Klikn\u011bte zde<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mil\u00fd p\u0159\u00edteli<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sleva<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vyd\u011bl\u00e1vejte pen\u00edze<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bezplatn\u00fd p\u0159\u00edstup\/info\/d\u00e1rek<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u0159\u00edjmy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zv\u00fd\u0161en\u00ed prodeje\/n\u00e1v\u0161t\u011bvnosti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vyd\u011bl\u00e1vat pen\u00edze  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u017d\u00e1dn\u00e9 n\u00e1klady\/rizika<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cena<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u00e1kup<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">U\u0161et\u0159ete pen\u00edze<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zaregistrujte se zdarma<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Speci\u00e1ln\u00ed propagace<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Toto nen\u00ed spam\/nevy\u017e\u00e1dan\u00e1 po\u0161ta<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Neomezen\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vyhrajte<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Seznam by mohl pokra\u010dovat d\u00e1l a d\u00e1l. Pokud jde o spamov\u00e1 slova, m\u011bli byste m\u00edt na pam\u011bti, \u017ee z\u00e1le\u017e\u00ed na kontextu. Pouh\u00fdm pou\u017eit\u00edm slova \"sleva\" se va\u0161e e-maily do spamu nedostanou. V\u0161e spo\u010d\u00edv\u00e1 v pou\u017eit\u00ed spr\u00e1vn\u00fdch slov k p\u0159ed\u00e1n\u00ed va\u0161eho sd\u011blen\u00ed. Op\u011bt je to o va\u0161em e-mailov\u00e9m copywritingu a hodnot\u011b, kterou obsah e-mailu p\u0159\u00edjemc\u016fm nab\u00edz\u00ed. V neposledn\u00ed \u0159ad\u011b je t\u0159eba dr\u017eet krok s nejlep\u0161\u00edmi strategiemi doru\u010ditelnosti - a pr\u00e1v\u011b s t\u00edm v\u00e1m m\u016f\u017eeme pomoci.<\/span><\/p>\n<h2 id=\"sec2\"><span style=\"font-weight: 400;\">8 nejlep\u0161\u00edch strategi\u00ed, jak se vyhnout slo\u017ece nevy\u017e\u00e1dan\u00e9 po\u0161ty<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u00edm, \u017ee se dostanou do schr\u00e1nek p\u0159\u00edjemc\u016f, se nejen zv\u00fd\u0161\u00ed va\u0161e \u0161ance na konverze a prodej. Je to kl\u00ed\u010dov\u00fd faktor pro udr\u017een\u00ed dobr\u00e9 pov\u011bsti odes\u00edlatele a p\u016fsoben\u00ed jako d\u016fv\u011bryhodn\u00e1 zna\u010dka, kter\u00e1 respektuje sv\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. Bez dal\u0161\u00edch podrobnost\u00ed si p\u0159edstav\u00edme nejefektivn\u011bj\u0161\u00ed strategie, jak udr\u017eet va\u0161e e-mailov\u00e9 kampan\u011b mimo spam.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Pou\u017eijte spolehlivou slu\u017ebu e-mailov\u00e9ho marketingu<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Jedn\u00e1 se o nejz\u00e1kladn\u011bj\u0161\u00ed strategii, d\u00edky n\u00ed\u017e se va\u0161e e-maily dostanou do schr\u00e1nek. Kdy\u017e spamov\u00e9 filtry kontroluj\u00ed IP adresu spojenou s odes\u00edlaj\u00edc\u00ed e-mailovou adresou, hledaj\u00ed s n\u00ed spojen\u00e9 st\u00ed\u017enosti na spam. Co to znamen\u00e1? Dokonce i platn\u00e9 a legitimn\u00ed e-mailov\u00e9 adresy mohou b\u00fdt ozna\u010deny jako spam jen proto, \u017ee pou\u017e\u00edvaj\u00ed sd\u00edlen\u00e9 IP adresy s jin\u00fdmi odes\u00edlateli, kte\u0159\u00ed je mohli zneu\u017e\u00edt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proto je pou\u017e\u00edv\u00e1n\u00ed spolehliv\u00e9 slu\u017eby e-mailov\u00e9ho marketingu pro firmy, kter\u00e9 si cht\u011bj\u00ed udr\u017eet d\u016fv\u011bryhodnost u poskytovatel\u016f e-mailov\u00fdch schr\u00e1nek, naprostou samoz\u0159ejmost\u00ed. Robustn\u00ed ESP, jako je Sendinblue a renomovan\u00e9  <\/span><a href=\"https:\/\/moosend.com\/blog\/sendinblue-alternatives\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Sendinblue alternativy<\/span><\/a><span style=\"font-weight: 400;\">  podniknout proaktivn\u00ed kroky, aby zabr\u00e1nily spammer\u016fm v pou\u017e\u00edv\u00e1n\u00ed jejich softwaru. T\u00edm, \u017ee na sv\u00fdch platform\u00e1ch zakazuj\u00ed rozes\u00edl\u00e1n\u00ed spamu a rozes\u00edlaj\u00ed pouze vy\u017e\u00e1dan\u00fd e-mailov\u00fd materi\u00e1l, chr\u00e1n\u00ed sv\u00e9 u\u017eivatele p\u0159ed z\u00edsk\u00e1n\u00edm \u0161patn\u00e9 pov\u011bsti odes\u00edlatele a n\u00edzk\u00e9ho sk\u00f3re doru\u010ditelnosti e-mail\u016f. Tyto n\u00e1stroje pro e-mailov\u00fd marketing tak\u00e9 obsahuj\u00ed funkce, kter\u00e9 v\u00e1s nut\u00ed vyhnout se dal\u0161\u00edm b\u011b\u017en\u00fdm praktik\u00e1m, kter\u00e9 vyvol\u00e1vaj\u00ed spam, nap\u0159\u00edklad nep\u0159id\u00e1vat do e-mail\u016f mo\u017enost odhl\u00e1\u0161en\u00ed.  <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Zva\u017ete proces dvojit\u00e9ho p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kdy\u017e u\u017eivatel\u00e9 vypln\u00ed sv\u00e9 kontaktn\u00ed \u00fadaje ve formul\u00e1\u0159i a p\u0159ihl\u00e1s\u00ed se k odb\u011bru newsletteru, jsou automaticky p\u0159id\u00e1ni do va\u0161eho e-mailov\u00e9ho seznamu. P\u0159i procesu dvojit\u00e9ho p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru v\u0161ak podniky pos\u00edlaj\u00ed potvrzovac\u00ed e-mail, aby u\u017eivatel\u00e9 klikli na odkaz a potvrdili, \u017ee cht\u011bj\u00ed dost\u00e1vat e-mailov\u00e9 marketingov\u00e9 materi\u00e1ly. A\u010dkoli v\u00e1m jednotn\u00fd proces opt-in poskytne v\u011bt\u0161\u00ed datab\u00e1zi kontakt\u016f, v\u011b\u0159te n\u00e1m, kdy\u017e \u0159\u00edk\u00e1me, \u017ee je to k ni\u010demu ve srovn\u00e1n\u00ed s men\u0161\u00edm seznamem kvalifikovan\u00fdch p\u0159\u00edjemc\u016f.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vzhledem k tomu, \u017ee u\u017eivatel\u00e9 mus\u00ed ov\u011b\u0159it sv\u00e9 e-mailov\u00e9 adresy kliknut\u00edm na potvrzovac\u00ed odkaz, nehroz\u00ed, \u017ee by v seznamu byly fale\u0161n\u00e9 nebo neaktu\u00e1ln\u00ed e-mailov\u00e9 adresy, a z\u00e1rove\u0148 se vyhnete spammer\u016fm a bot\u016fm. Nemus\u00edte tak ztr\u00e1cet \u010das nav\u00edc.  <\/span><span style=\"font-weight: 400;\">zji\u0161\u0165ov\u00e1n\u00ed, zda je e-mailov\u00e1 adresa platn\u00e1<\/span><span style=\"font-weight: 400;\">  a odstranit fale\u0161n\u00e9 e-mailov\u00e9 adresy. Nejen to, ale tak\u00e9 si zajist\u00edte, \u017ee va\u0161e seznamy budou obsahovat kvalifikovan\u00e9 p\u0159\u00edjemce, kte\u0159\u00ed maj\u00ed skute\u010dn\u00fd z\u00e1jem o va\u0161e obchodn\u00ed novinky. To m\u00e1 za n\u00e1sledek m\u00e9n\u011b st\u00ed\u017enost\u00ed na spam a lep\u0161\u00ed ukazatele zapojen\u00ed.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Z\u016fsta\u0148te v souladu s p\u0159edpisy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Jde o mnohem v\u00edc ne\u017e jen o to, aby se va\u0161e e-maily dostaly do schr\u00e1nek odb\u011bratel\u016f. Va\u0161e zna\u010dka mus\u00ed dodr\u017eovat v\u0161echny z\u00e1kony, kter\u00fdmi se \u0159\u00edd\u00ed digit\u00e1ln\u00ed marketingov\u00e1 komunikace. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b riskujete, \u017ee se dostanete do pr\u00e1vn\u00edch probl\u00e9m\u016f a budete \u010delit sankc\u00edm. Dodr\u017eov\u00e1n\u00edm antispamov\u00fdch z\u00e1kon\u016f zachov\u00e1te soulad s p\u0159edpisy pro ka\u017ed\u00e9ho odb\u011bratele bez ohledu na to, kde se nach\u00e1z\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nap\u0159\u00edklad <\/span><a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n  <span style=\"font-weight: 400;\">CAN-SPAM Act<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  vy\u017eaduje, abyste komunikovali pouze s p\u0159\u00edjemci, kte\u0159\u00ed v\u00e1m k tomu dali souhlas. Do e-mail\u016f tak\u00e9 mus\u00edte zahrnout mo\u017enost odhl\u00e1\u0161en\u00ed a vyhnout se klamav\u00fdm formulac\u00edm v p\u0159edm\u011btech.  <\/span><a href=\"https:\/\/gdpr.eu\/data-privacy\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n  <span style=\"font-weight: 400;\">GDPR<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">na druhou stranu d\u00e1v\u00e1 u\u017eivatel\u016fm kontrolu nad jejich osobn\u00edmi \u00fadaji t\u00edm, \u017ee br\u00e1n\u00ed podnik\u016fm v jejich sd\u00edlen\u00ed bez jejich souhlasu. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Pokud si mysl\u00edte, \u017ee je toho na v\u00e1s moc, m\u00e1me pro v\u00e1s dobrou zpr\u00e1vu. Nemus\u00edte se starat o to, abyste \u010detli v\u0161echny pr\u00e1vn\u00ed p\u0159edpisy a hledali zp\u016fsob, jak je v\u0161echny dodr\u017eovat. V\u011bt\u0161ina ESP zaji\u0161\u0165uje, \u017ee spl\u0148ujete z\u00e1kony o dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f v oblasti e-mailu a spravujete \u00fadaje p\u0159\u00edjemc\u016f etick\u00fdm zp\u016fsobem, a z\u00e1rove\u0148 d\u00e1v\u00e1 potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm mo\u017enost kdykoli se odhl\u00e1sit.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. V\u00e1\u0161 obsah je v\u00e1\u0161 svat\u00fd gr\u00e1l<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">I kdy\u017e dodr\u017eujete v\u0161echny z\u00e1sady doru\u010ditelnosti e-mail\u016f, \u0161patn\u011b napsan\u00fd nebo spamov\u011b vypadaj\u00edc\u00ed obsah e-mailu je receptem na katastrofu. Ve snaze zlep\u0161it m\u00edru otev\u0159en\u00ed e-mail\u016f a  <\/span><a href=\"https:\/\/bookafy.com\/ways-to-improve-your-email-conversion-rate\/\"><span style=\"font-weight: 400;\">konverzn\u00ed pom\u011br<\/span><\/a><span style=\"font-weight: 400;\">, mnoho obchodn\u00edk\u016f se dopou\u0161t\u00ed chyby p\u0159i vytv\u00e1\u0159en\u00ed zav\u00e1d\u011bj\u00edc\u00edch e-mail\u016f. Pokud v\u0161ak lidi p\u0159im\u011bjete, aby otev\u0159eli va\u0161e e-maily, nikam to nevede. Pravidlem \u010d\u00edslo jedna pro vytv\u00e1\u0159en\u00ed poutav\u00e9ho a relevantn\u00edho e-mailov\u00e9ho obsahu je up\u0159\u00edmnost.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vyvarujte se znepokojiv\u00fdch nebo klamav\u00fdch p\u0159edm\u011bt\u016f a e-mailov\u00fdch kopi\u00ed se \u0161patnou gramatikou nebo irelevantn\u00edm obsahem. M\u00edsto toho v\u011bnujte ve\u0161ker\u00e9 \u00fasil\u00ed tomu, abyste odb\u011bratel\u016fm uk\u00e1zali hodnotu, kterou p\u0159in\u00e1\u0161\u00ed \u010dten\u00ed va\u0161ich e-mail\u016f - a napi\u0161te  <\/span><span style=\"font-weight: 400;\">p\u0159esv\u011bd\u010div\u00fd p\u0159edm\u011bt e-mailu<\/span><span style=\"font-weight: 400;\">  kter\u00fd upozor\u0148uje na va\u0161i nab\u00eddku. O zbytek se postar\u00e1 u\u017eite\u010dn\u00fd obsah v kombinaci se skv\u011blou nab\u00eddkou. P\u0159ed odesl\u00e1n\u00edm e-mailu si polo\u017ete ot\u00e1zku, zda m\u00e1 pro p\u0159\u00edjemce hodnotu - pokud ne, dvakr\u00e1t si jeho odesl\u00e1n\u00ed rozmyslete.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u016fle\u017eit\u00e9 je tak\u00e9 poznat sv\u00e9 p\u0159\u00edjemce, jejich pot\u0159eby a bolestiv\u00e9 str\u00e1nky. To v\u00e1m pom\u016f\u017ee vytvo\u0159it lep\u0161\u00ed segmenty publika a pos\u00edlat c\u00edlen\u00fd e-mailov\u00fd obsah, kter\u00fd odpov\u00edd\u00e1 t\u011bmto pot\u0159eb\u00e1m. \u010c\u00edm relevantn\u011bj\u0161\u00ed obsah vytvo\u0159\u00edte a \u010d\u00edm v\u00edce se bude \u010dten\u00e1\u0159\u016fm l\u00edbit, t\u00edm men\u0161\u00ed je pravd\u011bpodobnost, \u017ee v\u00e1\u0161 e-mail ozna\u010d\u00ed jako spam.  <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. V\u017edy m\u011bjte mo\u017enost odhl\u00e1\u0161en\u00ed z e-mailu<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kdy\u017e u\u017e mluv\u00edme o odhl\u00e1\u0161en\u00ed, je nesm\u00edrn\u011b d\u016fle\u017eit\u00e9, aby \u010dten\u00e1\u0159i m\u011bli mo\u017enost odhl\u00e1sit se z va\u0161ich e-mailov\u00fdch kampan\u00ed. Jak ji\u017e bylo zm\u00edn\u011bno, z\u00e1kon CAN-SPAM vy\u017eaduje, abyste v ka\u017ed\u00e9m odeslan\u00e9m e-mailu uvedli tla\u010d\u00edtko nebo odkaz pro odhl\u00e1\u0161en\u00ed. Krom\u011b toho umo\u017e\u0148uje p\u0159\u00edjemc\u016fm pova\u017eovat v\u00e1s za d\u016fv\u011bryhodnou zna\u010dku, kter\u00e1 si v\u00e1\u017e\u00ed jejich preferenc\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u011bt\u0161ina obchodn\u00edk\u016f se d\u011bs\u00ed my\u0161lenky, \u017ee by jejich seznamy odb\u011bratel\u016f opou\u0161t\u011bli. Pravdou v\u0161ak je, \u017ee odhl\u00e1\u0161en\u00ed odb\u011bru je mnohem lep\u0161\u00ed ne\u017e st\u00ed\u017enosti na spam. A st\u00ed\u017enost\u00ed na spam m\u016f\u017ee b\u00fdt m\u00e9n\u011b, pokud maj\u00ed \u010dten\u00e1\u0159i k dispozici jinou cestu. Proto se ujist\u011bte, \u017ee jste p\u0159idali viditeln\u00fd a viditeln\u011b zobrazen\u00fd odkaz pro odhl\u00e1\u0161en\u00ed, aby \u010dten\u00e1\u0159i nem\u011bli probl\u00e9m jej v bloc\u00edch kopi\u00ed odhalit. Nav\u00edc v\u011bt\u0161ina  <\/span><a href=\"https:\/\/moosend.com\/blog\/email-template-builders\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n  <span style=\"font-weight: 400;\">tv\u016frci e-mailov\u00fdch \u0161ablon<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> nab\u00edzej\u00ed mo\u017enosti p\u0159izp\u016fsoben\u00ed tla\u010d\u00edtka pro odhl\u00e1\u0161en\u00ed, pokud si p\u0159ejete upravit jeho p\u00edsmo, barvu nebo um\u00edst\u011bn\u00ed - nebo ho jen sladit s celkov\u00fdm brandingem. <\/span> <\/p>\n<h3><span style=\"font-weight: 400;\">6. Po\u017e\u00e1dejte p\u0159\u00edjemce, aby va\u0161i e-mailovou adresu za\u0159adili do b\u00edl\u00e9 listiny<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V ide\u00e1ln\u00edm p\u0159\u00edpad\u011b byste tento postup m\u011bli pou\u017e\u00edt v uv\u00edtac\u00edch e-mailech, proto\u017ee je to ide\u00e1ln\u00ed \u010das pro p\u0159\u00edjemce, aby tento typ akce provedli. Kdy\u017e se tedy n\u011bkdo poprv\u00e9 p\u0159ipoj\u00ed k va\u0161emu e-mailov\u00e9mu seznamu, ujist\u011bte se, \u017ee ho po\u017e\u00e1d\u00e1te, aby va\u0161i e-mailovou adresu za\u0159adil na b\u00edlou listinu pro zas\u00edl\u00e1n\u00ed budouc\u00edch e-mail\u016f od va\u0161\u00ed zna\u010dky. Je v\u0161ak pravd\u011bpodobn\u00e9, \u017ee nebudou p\u0159esn\u011b v\u011bd\u011bt, co maj\u00ed d\u011blat, a nebudou ochotni tomu v\u011bnovat p\u0159\u00edli\u0161 mnoho \u010dasu nebo \u00fasil\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Abyste jim usnadnili \u017eivot a uk\u00e1zali, \u017ee jste v\u0161e p\u0159edem promysleli, zva\u017ete, zda jim nenab\u00eddnete n\u00e1vod, jak si mohou va\u0161i e-mailovou adresu p\u0159idat do seznamu kontakt\u016f nebo d\u016fv\u011bryhodn\u00fdch odes\u00edlatel\u016f. V\u011bt\u0161ina  <\/span><span style=\"font-weight: 400;\">e-mailov\u00ed klienti<\/span><span style=\"font-weight: 400;\"> se sna\u017e\u00ed zajistit, aby jejich spamov\u00e9 filtry nezachytily e-maily od va\u0161ich kontakt\u016f nebo d\u016fv\u011bryhodn\u00fdch odes\u00edlatel\u016f, a proto takov\u00fd e-mail neozna\u010d\u00ed jako spam. <\/span> <\/p>\n<h3><span style=\"font-weight: 400;\">7. Nepou\u017e\u00edvejte nevy\u017e\u00e1dan\u00e9 p\u0159edm\u011bty e-mail\u016f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ani ten nejpodrobn\u011bj\u0161\u00ed seznam slov pro spam v\u00e1m ned\u00e1 v\u0161echny odpov\u011bdi na to, zda by v\u00e1\u0161 p\u0159edm\u011bt e-mailu mohl b\u00fdt ozna\u010den jako spam, nebo ne. Spamov\u00e9 filtry jsou st\u00e1le sofistikovan\u011bj\u0161\u00ed, tak\u017ee by bylo lep\u0161\u00ed zaujmout komplexn\u011bj\u0161\u00ed p\u0159\u00edstup k tvorb\u011b p\u0159edm\u011bt\u016f. M\u00edsto toho, abyste se vyh\u00fdbali konkr\u00e9tn\u00edm slov\u016fm, kter\u00e1 si potenci\u00e1ln\u00ed z\u00e1kazn\u00edci a e-mailov\u00ed klienti spojuj\u00ed se spamov\u00fdmi zpr\u00e1vami, m\u011bli byste se vyvarovat n\u00e1sleduj\u00edc\u00edch postup\u016f:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nadm\u011brn\u00e9 pou\u017e\u00edv\u00e1n\u00ed speci\u00e1ln\u00edch znak\u016f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0158\u00e1dky p\u0159edm\u011bt\u016f psan\u00e9 s velk\u00fdmi p\u00edsmeny<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u0159\u00edli\u0161 mnoho vyk\u0159i\u010dn\u00edk\u016f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Odkazy na pen\u00edze a snadn\u00fd zisk<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Op\u011bt plat\u00ed, \u017ee v\u0161e z\u00e1le\u017e\u00ed na kontextu. Proto pouh\u00e9 pou\u017eit\u00ed speci\u00e1ln\u00edho znaku nebo slova souvisej\u00edc\u00edho se ziskem nep\u0159esm\u011bruje v\u00e1\u0161 e-mail do slo\u017eky spamu. Obecn\u011b plat\u00ed pravidlo, \u017ee se vyh\u00fdbejte slov\u016fm, kter\u00e1 zn\u011bj\u00ed prodejn\u011b, nebo slib\u016fm, kter\u00e9 nejsou v souladu s obsahem e-mailu. A na p\u0159\u00edjemce e-mail\u016f nek\u0159i\u010dte, proto\u017ee by va\u0161e e-maily ozna\u010dili, ani\u017e by se nad t\u00edm zamysleli.  <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. Pou\u017eit\u00ed metod ov\u011b\u0159ov\u00e1n\u00ed e-mailu<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E-maily, kter\u00e9 projdou kontrolou pravosti, se s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed dostanou do schr\u00e1nek odb\u011bratel\u016f. Tyto kontroly slou\u017e\u00ed k ov\u011b\u0159en\u00ed, \u017ee e-maily poch\u00e1zej\u00ed z va\u0161\u00ed konkr\u00e9tn\u00ed dom\u00e9ny. Pou\u017eit\u00edm metod ov\u011b\u0159ov\u00e1n\u00ed e-mailu m\u016f\u017eete zv\u00fd\u0161it svou d\u016fv\u011bryhodnost.  <\/span><a href=\"https:\/\/bookafy.com\/ways-to-communicate-brand-credibility-using-your-online-presence\/\"><span style=\"font-weight: 400;\">d\u016fv\u011bryhodnost zna\u010dky<\/span><\/a><span style=\"font-weight: 400;\">  a p\u0159im\u011bt poskytovatele schr\u00e1nek k d\u016fv\u011b\u0159e ve va\u0161e e-maily. Proto se uji\u0161\u0165uj\u00ed, \u017ee je sm\u011b\u0159uj\u00ed do schr\u00e1nek, a ne do slo\u017eky spam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nebudeme v\u00e1m v\u0161ak lh\u00e1t. Nastaven\u00ed m\u016f\u017ee vy\u017eadovat ur\u010dit\u00e9 \u00fasil\u00ed, ale vyplat\u00ed se to. V\u00e1\u0161 program pro e-mailov\u00fd marketing m\u016f\u017ee b\u00fdt va\u0161\u00edm d\u016fv\u011bryhodn\u00fdm spojencem, proto\u017ee v\u00e1m poskytuje n\u00e1stroje pro nastaven\u00ed hlavn\u00edch metod ov\u011b\u0159ov\u00e1n\u00ed, jako jsou SPF, DKIM a DMARC.<\/span><\/p>\n<h2 id=\"sec3\"><span style=\"font-weight: 400;\">Z\u00e1v\u011bre\u010dn\u00e1 slova<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pokud propaga\u010dn\u00ed akce e-mailov\u00e9ho marketingu skon\u010d\u00ed ve spamu, znamen\u00e1 to pro va\u0161i firmu ztr\u00e1tu \u010dasu, \u00fasil\u00ed a zdroj\u016f. Bohu\u017eel k tomu jednou dojde. \u017d\u00e1dn\u00fd obchodn\u00edk ani majitel firmy na to nepomysl\u00ed r\u00e1d, a pr\u00e1v\u011b proto byste m\u011bli pe\u010dliv\u011b napl\u00e1novat ka\u017edou \u010d\u00e1st sv\u00e9ho podnik\u00e1n\u00ed.  <\/span><a href=\"https:\/\/envato.com\/blog\/email-marketing-trends\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n  <span style=\"font-weight: 400;\">strategie e-mailov\u00e9ho marketingu<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> abyste zajistili, \u017ee se va\u0161e e-maily dostanou do schr\u00e1nek p\u0159\u00edjemc\u016f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tento pr\u016fvodce v\u00e1m poskytne jasnou p\u0159edstavu o tom, co zp\u016fsobuje, \u017ee marketingov\u00e9 e-maily kon\u010d\u00ed ve slo\u017ece nevy\u017e\u00e1dan\u00e9 po\u0161ty, a tak\u00e9 o nejlep\u0161\u00edch strategi\u00edch, jak zabr\u00e1nit tomu, aby tam skon\u010dily. Sta\u010d\u00ed si je osvojit a d\u016fsledn\u011b je dodr\u017eovat p\u0159i rozes\u00edl\u00e1n\u00ed ka\u017ed\u00e9ho e-mailu. Pokud tak u\u010din\u00edte, m\u016f\u017eete si b\u00fdt jisti, \u017ee v\u00e1s poskytovatel\u00e9 slu\u017eeb doru\u010den\u00e9 po\u0161ty odm\u011bn\u00ed svou d\u016fv\u011brou a va\u0161e e-mailov\u00e9 kampan\u011b spln\u00ed sv\u00e9 marketingov\u00e9 c\u00edle.<\/span><\/p>\n<div class=\"cta\"><h3>Save time with automated scheduling<\/h3><p>Bookafy handles online booking, reminders, and calendar sync so you can focus on the work.<\/p><a class=\"btn\" href=\"https:\/\/app.bookafy.com\/signup\">Try Bookafy free<\/a><\/div><div class=\"abox\"><img decoding=\"async\" data-src=\"https:\/\/secure.gravatar.com\/avatar\/4ec7da9ea98b9ecfa61e87db52618568dd7da661d2c49e57121ed7b0c4e70d80?s=96&#038;d=mm&#038;r=g\" alt=\"Casey Sullivan\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><div><b>Casey Sullivan<\/b><br><span style=\"color:rgba(41,41,41,.7);font-size:15px\">Bookafy &mdash; online appointment scheduling for growing businesses.<\/span><\/div><\/div><\/article><\/div><\/div><div class=\"bw\"><div class=\"final\"><h2>Put your scheduling on autopilot<\/h2><p>Online booking, automatic reminders, and calendar sync &mdash; free to start, no credit card required.<\/p><a class=\"btn\" href=\"https:\/\/app.bookafy.com\/signup\">Start your free trial<\/a><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BOOKAFY BLOG V TOMTO P\u0158\u00cdSP\u011aVKU Investovali jste \u010das, pen\u00edze a \u00fasil\u00ed do vytvo\u0159en\u00ed zaj\u00edmav\u00e9 e-mailov\u00e9 marketingov\u00e9 kampan\u011b. Jak\u00fd je nejhor\u0161\u00ed mo\u017en\u00fd v\u00fdsledek? Va\u0161e e-maily kon\u010d\u00ed ve slo\u017ece nevy\u017e\u00e1dan\u00e9 po\u0161ty. A [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":309962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1850],"tags":[],"class_list":["post-311400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prispevky-na-blogu","rishi-post"],"rishi__cb_customizer_meta":"","_links":{"self":[{"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/posts\/311400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/comments?post=311400"}],"version-history":[{"count":0,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/posts\/311400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/media\/309962"}],"wp:attachment":[{"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/media?parent=311400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/categories?post=311400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/tags?post=311400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}