{"id":330952,"date":"2024-09-15T20:01:00","date_gmt":"2024-09-16T03:01:00","guid":{"rendered":"https:\/\/bookafy.com\/efektivni-offline-marketingove-napady-pro-zacinajici-podniky-v-roce-2023\/"},"modified":"2023-04-27T14:37:51","modified_gmt":"2023-04-27T21:37:51","slug":"efektivni-offline-marketingove-napady-pro-zacinajici-podniky-v-roce-2023","status":"publish","type":"post","link":"https:\/\/bookafy.com\/cs\/efektivni-offline-marketingove-napady-pro-zacinajici-podniky-v-roce-2023\/","title":{"rendered":"Efektivn\u00ed offline marketingov\u00e9 n\u00e1pady pro za\u010d\u00ednaj\u00edc\u00ed podniky v roce 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"330952\" class=\"elementor elementor-330952\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d0c3c8 elementor-section-height-min-height elementor-section-stretched elementor-section-content-space-between elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3d0c3c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;curve&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;shape_divider_top&quot;:&quot;curve&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n    <path class=\"elementor-shape-fill\" d=\"M1000,4.3V0H0v4.3C0.9,23.1,126.7,99.2,500,100S1000,22.7,1000,4.3z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e82208\" data-id=\"1e82208\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7b659c elementor-widget elementor-widget-spacer\" data-id=\"c7b659c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-376d042 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"376d042\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-21e007e\" data-id=\"21e007e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c7b937 elementor-widget elementor-widget-spacer\" data-id=\"1c7b937\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e84486 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5e84486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1409\" height=\"776\" src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2021\/06\/Offline-Marketing-for-Startups.png\" class=\"attachment-full size-full wp-image-289540\" alt=\"|\" srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2021\/06\/Offline-Marketing-for-Startups.png 1409w, https:\/\/bookafy.com\/wp-content\/uploads\/2021\/06\/Offline-Marketing-for-Startups-330x182.png 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2021\/06\/Offline-Marketing-for-Startups-1024x564.png 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2021\/06\/Offline-Marketing-for-Startups-700x386.png 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2021\/06\/Offline-Marketing-for-Startups-1100x606.png 1100w\" sizes=\"(max-width: 1409px) 100vw, 1409px\" title=\"|\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e752543 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"e752543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9f485 elementor-widget elementor-widget-spacer\" data-id=\"7e9f485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f84857 elementor-align-right elementor-hidden-phone elementor-widget elementor-widget-post-info\" data-id=\"4f84857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9b54e3f elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/bookafy.com\/cs\/2024\/09\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>15 z\u00e1\u0159\u00ed, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cf317e elementor-widget elementor-widget-text-editor\" data-id=\"7cf317e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><b>Efektivn\u00ed offline marketingov\u00e9 n\u00e1pady pro za\u010d\u00ednaj\u00edc\u00ed podniky v roce 2023<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Do startupu se prom\u00edt\u00e1 mnoho v\u011bc\u00ed. Mus\u00edte se ujistit, \u017ee m\u00e1te spr\u00e1vn\u00fd t\u00fdm, stanovit pracovn\u00ed pl\u00e1n a p\u0159ipravit sv\u016fj produkt na spu\u0161t\u011bn\u00ed. Na marketing se m\u016f\u017ee myslet a\u017e t\u011bsn\u011b p\u0159ed spu\u0161t\u011bn\u00edm a \u010dasto nen\u00ed velkou sou\u010d\u00e1st\u00ed po\u010d\u00e1te\u010dn\u00edho rozpo\u010dtu startupu. Startup by m\u011bl vynakl\u00e1dat a\u017e  <\/span><a href=\"https:\/\/merehead.com\/blog\/marketing-advertising-costs-startup-business\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n  <span style=\"font-weight: 400;\">35 % sv\u00e9ho rozpo\u010dtu na marketing<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> ale mnoz\u00ed utrat\u00ed jen zlomek t\u00e9to \u010d\u00e1stky. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Jednou z \u010d\u00e1st\u00ed marketingu, kter\u00e1 m\u016f\u017ee b\u00fdt opom\u00edjena, je offline marketing. Zd\u00e1 se, \u017ee v dne\u0161n\u00ed dob\u011b je v\u0161e digit\u00e1ln\u00ed, a proto m\u016f\u017ee b\u00fdt efektivn\u00ed strategi\u00ed zam\u011b\u0159it se na digit\u00e1ln\u00ed marketingov\u00e9 metody. Je v\u0161ak d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee n\u011bkdy osv\u011bd\u010den\u00e9 metody p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f mohou fungovat velmi dob\u0159e. Mus\u00edte to v\u0161ak ud\u011blat spr\u00e1vn\u011b, jinak svou investici jen vyhod\u00edte. Zde je n\u011bkolik efektivn\u00edch marketingov\u00fdch n\u00e1pad\u016f pro za\u010d\u00ednaj\u00edc\u00ed firmy v roce 2023.  <\/span><\/p>\n<h2><b>Let\u00e1ky<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mo\u017en\u00e1 si let\u00e1ky p\u0159edstavujete jako stohy pap\u00edr\u016f, kter\u00e9 jste rozn\u00e1\u0161eli v d\u011btstv\u00ed a kter\u00e9 nikdo necht\u011bl. Pravdou v\u0161ak je, \u017ee lid\u00e9 let\u00e1ky cht\u011bli.<\/span><span style=\"font-weight: 400;\">, a st\u00e1le jsou \u00fa\u010dinnou marketingovou technikou.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u00e1ky je t\u011b\u017ek\u00e9 p\u0159ehl\u00e9dnout. Vis\u00ed na klik\u00e1ch a z po\u0161tovn\u00edch schr\u00e1nek. Lid\u00e9 s nimi mus\u00ed h\u00fdbat, aby se dostali k po\u0161t\u011b nebo mohli otev\u0159\u00edt dve\u0159e. To znamen\u00e1, \u017ee va\u0161e zna\u010dka m\u016f\u017ee b\u00fdt v centru pozornosti potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Let\u00e1ky vy\u017eaduj\u00ed velkou kreativitu a inovaci, aby upoutaly pozornost \u010dten\u00e1\u0159e a p\u0159im\u011bly ho aktivn\u011b se pod\u00edvat na to, co nab\u00edz\u00edte. M\u016f\u017eete inzerovat v\u00fdlohu nebo dokonce nechat let\u00e1k odk\u00e1zat na va\u0161e webov\u00e9 str\u00e1nky nebo kan\u00e1ly soci\u00e1ln\u00edch m\u00e9di\u00ed vlo\u017een\u00edm <a href=\"https:\/\/www.beaconstac.com\/qr-code-generator\/\" rel=\"nofollow noopener\" target=\"_blank\">QR k\u00f3du<\/a>.<\/span><span style=\"font-weight: 400;\">. N\u011bkter\u00e9 z nejefektivn\u011bj\u0161\u00edch offline marketingov\u00fdch taktik se prol\u00ednaj\u00ed s digit\u00e1ln\u00edmi taktikami. Nikdy tak\u00e9 nebylo snaz\u0161\u00ed <a href=\"https:\/\/www.mycreativeshop.com\/learn\/how-to-make-a-great-flyer-a-complete-guide-for-beginners\/\" rel=\"nofollow noopener\" target=\"_blank\">vytvo\u0159it skv\u011ble vypadaj\u00edc\u00ed let\u00e1ky<\/a>, proto\u017ee existuje mnoho online slu\u017eeb, kter\u00e9 poskytuj\u00ed \u0161ablony a mo\u017enosti p\u0159izp\u016fsoben\u00ed.<\/span><\/p>\n<h2><b>\u00da\u010dast na veletrz\u00edch<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pokud m\u00e1te opravdu zaj\u00edmav\u00fd produkt a chcete naj\u00edt skupinu lid\u00ed, kte\u0159\u00ed by o n\u011bj mohli m\u00edt z\u00e1jem, co je lep\u0161\u00ed ne\u017e veletrh? Veletrhy se brzy vr\u00e1t\u00ed, a ve skute\u010dnosti jsou zde  <\/span><a href=\"https:\/\/eventsinamerica.com\/events\/trade-shows\/2021\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">mnoho pl\u00e1novan\u00fdch<\/span><\/a><span style=\"font-weight: 400;\">  pro leto\u0161n\u00ed rok. Jsou p\u0159\u00edle\u017eitost\u00ed, jak dostat sv\u016fj produkt do hled\u00e1\u010dku lid\u00ed, kte\u0159\u00ed by mohli m\u00edt v\u011bt\u0161\u00ed motivaci ke koupi va\u0161eho produktu ne\u017e pr\u016fm\u011brn\u00fd spot\u0159ebitel.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mus\u00edte se ujistit, \u017ee v\u00e1\u0161 st\u00e1nek vypad\u00e1 profesion\u00e1ln\u011b ve v\u0161ech ohledech. Pot\u0159ebujete poutav\u00fd displej, kter\u00fd obsahuje<\/span> <span style=\"font-weight: 400;\">r\u00e1me\u010dky na plak\u00e1ty, <a href=\"https:\/\/www.shoppopdisplays.com\/wall-mounted-acrylic-sign-holders-and-poster-frames.html\" rel=\"nofollow noopener\" target=\"_blank\">jako jsou tyto<\/a><\/span><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\">  kter\u00e9 p\u0159il\u00e1kaj\u00ed div\u00e1ky a z\u00e1rove\u0148 odr\u00e1\u017eej\u00ed va\u0161i zna\u010dku. Zajist\u011bte kvalitn\u00ed v\u00fdb\u011br d\u00e1rkov\u00fdch p\u0159edm\u011bt\u016f, p\u0159\u00edpadn\u011b i tombolu.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veletrhy v\u00e1m umo\u017en\u00ed nav\u00e1zat kontakty a vytvo\u0159it si seznam potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Po\u017e\u00e1dejte \u00fa\u010dastn\u00edky o jejich kontaktn\u00ed \u00fadaje nebo je z\u00edskejte jako sou\u010d\u00e1st tomboly. Nejd\u016fle\u017eit\u011bj\u0161\u00ed je <a href=\"https:\/\/respona.com\/blog\/follow-up-email\/\" rel=\"nofollow noopener\" target=\"_blank\">nav\u00e1zat<\/a> kontakt s ka\u017ed\u00fdm, s k\u00fdm mluv\u00edte. D\u011blejte si pozn\u00e1mky ze sv\u00fdch rozhovor\u016f, abyste mohli p\u0159i osloven\u00ed mluvit o probl\u00e9mech, kter\u00e9 cht\u011bj\u00ed \u0159e\u0161it, a na z\u00e1klad\u011b toho vytvo\u0159it sv\u016fj n\u00e1vrh.<\/span><\/p>\n<h2><b>Osobn\u00ed kontakty s klienty<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ocen\u011bn\u00ed je na <\/span><a href=\"https:\/\/www.simplypsychology.org\/maslow.html\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n  <span style=\"font-weight: 400;\">Maslowov\u011b hierarchii pot\u0159eb<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. To znamen\u00e1, \u017ee je to jedna z nejd\u016fle\u017eit\u011bj\u0161\u00edch v\u011bc\u00ed, kter\u00e9 lid\u00e9 pot\u0159ebuj\u00ed ke spokojen\u00e9mu \u017eivotu. Kdy\u017e se lid\u00e9 c\u00edt\u00ed oce\u0148ov\u00e1ni a respektov\u00e1ni, maj\u00ed ze sebe lep\u0161\u00ed pocit. Tento pocit m\u016f\u017eete u sv\u00fdch z\u00e1kazn\u00edk\u016f vyvolat pomoc\u00ed offline marketingu, kter\u00fd s nimi nav\u00e1\u017ee kontakt a projev\u00ed jim vd\u011b\u010dnost.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokud m\u00e1te spolehlivou spr\u00e1vu vztah\u016f se z\u00e1kazn\u00edky (CRM) a sna\u017e\u00edte se udr\u017eovat osobn\u00ed vztahy se sv\u00fdmi z\u00e1kazn\u00edky, m\u016f\u017eete jim pos\u00edlat p\u0159\u00e1n\u00ed k narozenin\u00e1m nebo jin\u00e9 typy <a href=\"http:\/\/benchmarkemail.com\/email-marketing\" rel=\"nofollow noopener\" target=\"_blank\">e-mailov\u00fdch marketingov\u00fdch<\/a> zpr\u00e1v, kter\u00e9 pom\u00e1haj\u00ed rozv\u00edjet vztahy. Nezapome\u0148te tak\u00e9 poslat p\u0159\u00e1n\u00ed k sv\u00e1tku nebo jen pod\u011bkov\u00e1n\u00ed. Tyto polo\u017eky mohou b\u00fdt zas\u00edl\u00e1ny s kupony nebo slevami, nebo dokonce s n\u00e1hledem na nov\u00fd produkt. D\u00edky tomu se va\u0161i z\u00e1kazn\u00edci budou c\u00edtit nejen ocen\u011bni, ale tak\u00e9 jako \u010dlenov\u00e9 rodiny. Va\u0161i zna\u010dku budou m\u00edt v\u017edy na o\u010d\u00edch a s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed v\u00e1s doporu\u010d\u00ed p\u0159\u00e1tel\u016fm a rodin\u011b.  <\/span><\/p>\n<h2><b>Zvedn\u011bte telefon<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Je l\u00e1kav\u00e9 rozes\u00edlat e-maily a doufat, \u017ee dostanete odpov\u011bdi. Je to jednodu\u0161\u0161\u00ed a v kr\u00e1tk\u00e9m \u010dase m\u016f\u017eete oslovit velk\u00e9 mno\u017estv\u00ed lid\u00ed. Nicm\u00e9n\u011b i kdy\u017e se budete \u0159\u00eddit n\u011bkter\u00fdmi technikami, jak zv\u00fd\u0161it po\u010det lid\u00ed, kte\u0159\u00ed otev\u0159ou v\u00e1\u0161 e-mail, nen\u00ed to v\u017edy spolehliv\u00e9. Pokud za\u010d\u00edn\u00e1te podnikat v oblasti slu\u017eeb, bude pro v\u00e1s nejlep\u0161\u00ed zvednout telefon a zavolat sv\u00fdm potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pro\u010d jim volat? Vytv\u00e1\u0159\u00ed osobn\u00ed vztah mezi v\u00e1mi a va\u0161\u00edm potenci\u00e1ln\u00edm klientem. Pokud prod\u00e1v\u00e1te v\u00fdrobek a ten je vadn\u00fd nebo se z\u00e1kazn\u00edkovi nel\u00edb\u00ed, m\u016f\u017ee ho vr\u00e1tit a dostat zp\u011bt pen\u00edze. Pokud v\u0161ak jde o slu\u017eby, z\u00e1kazn\u00edk mus\u00ed m\u00edt k najat\u00e9 spole\u010dnosti d\u016fv\u011bru. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b mohou b\u00fdt frustrovan\u00ed a nemohou z\u00edskat sv\u00e9 pen\u00edze zp\u011bt. Telefon\u00e1t nebo osobn\u00ed n\u00e1v\u0161t\u011bva umo\u017en\u00ed z\u00e1kazn\u00edkovi poznat v\u00e1s a z\u00edskat p\u0159edstavu o tom, jak podnik\u00e1te. Bude se jim l\u00e9pe zam\u011bstn\u00e1vat. Pokud to ud\u011bl\u00e1te dob\u0159e, m\u016f\u017eete tak\u00e9 z\u00edskat doporu\u010den\u00ed a \u00fastn\u00ed pod\u00e1n\u00ed m\u016f\u017ee b\u00fdt nej\u00fa\u010dinn\u011bj\u0161\u00ed marketingovou &#8220;strategi\u00ed&#8221; ze v\u0161ech.  <\/span><\/p>\n<h2><b>Zapojte tisk<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Z\u00edskat publicitu pro sv\u016fj startup m\u016f\u017ee b\u00fdt slo\u017eit\u00e9, ale m\u016f\u017ee se to rozhodn\u011b vyplatit. Je d\u016fle\u017eit\u00e9 pokusit se nav\u00e1zat osobn\u00ed vztahy s n\u011bkter\u00fdmi m\u00edstn\u00edmi novin\u00e1\u0159i v nad\u011bji, \u017ee se v\u00e1m poda\u0159\u00ed z\u00edskat pro sv\u016fj startup p\u0159\u00edzniv\u00e9 medi\u00e1ln\u00ed ohlasy. Krom\u011b vztahu je v\u017edy lep\u0161\u00ed, kdy\u017e m\u00e1te n\u011bjak\u00fd h\u00e1\u010dek nebo p\u0159\u00edb\u011bh, kter\u00fd jim m\u016f\u017eete nab\u00eddnout. V\u017edy hledaj\u00ed obsah a dobr\u00e1 zpr\u00e1va od m\u00edstn\u00edho podniku by mohla b\u00fdt vhodn\u00e1.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00edmto p\u0159\u00edb\u011bhem m\u016f\u017ee b\u00fdt t\u00e9m\u011b\u0159 cokoli, co souvis\u00ed s va\u0161\u00edm podnik\u00e1n\u00edm. M\u00e1te nejmodern\u011bj\u0161\u00ed za\u0159\u00edzen\u00ed nebo technologii, kter\u00e1 se ve va\u0161em m\u011bst\u011b je\u0161t\u011b nepou\u017e\u00edv\u00e1? To by mohl b\u00fdt p\u0159\u00edb\u011bh. Pl\u00e1nujete zam\u011bstnat hodn\u011b lid\u00ed nebo poskytujete slu\u017ebu, kter\u00e1 dosud nebyla k dispozici? I to mohou b\u00fdt p\u0159\u00edb\u011bhy. Dobrou strategi\u00ed je pozvat je na prohl\u00eddku. I kdy\u017e si mysl\u00edte, \u017ee va\u0161e pracovi\u0161t\u011b nen\u00ed ni\u010d\u00edm v\u00fdjime\u010dn\u00e9, novin\u00e1\u0159e a ve\u0159ejnost by to mohlo zaj\u00edmat. B\u011bhem prohl\u00eddky m\u016f\u017eete zodpov\u011bd\u011bt p\u0159\u00edpadn\u00e9 dotazy a nav\u00e1zat vztahy pro budouc\u00ed propagaci.  <\/span><\/p>\n<h2><b>Bu\u010fte nekonven\u010dn\u00ed<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u016f\u017ee se zd\u00e1t, \u017ee jsme v dne\u0161n\u00ed spole\u010dnosti bombardov\u00e1ni reklamou. Je na billboardech, v\u00fdv\u011bsn\u00edch \u0161t\u00edtech, na boc\u00edch autobus\u016f, na plotech a na v\u0161ech webov\u00fdch str\u00e1nk\u00e1ch, kter\u00e9 nav\u0161t\u00edv\u00edte. N\u011bkter\u00fdm lidem to v\u0161echno spl\u00fdv\u00e1 dohromady a m\u016f\u017ee b\u00fdt snadn\u00e9 to v\u0161echno p\u0159ehlu\u0161it, proto\u017ee se to st\u00e1v\u00e1 b\u00edl\u00fdm \u0161umem. Proto m\u016f\u017ee nekonven\u010dnost pomoci va\u0161\u00ed zna\u010dce vyniknout na p\u0159epln\u011bn\u00e9m trhu.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spot\u0159ebitel\u00e9 cht\u011bj\u00ed z\u00e1\u017eitky a v dob\u011b, kdy se na n\u00e1s neust\u00e1le val\u00ed tolik informac\u00ed a z\u00e1bavy, je t\u0159eba pou\u017e\u00edvat taktiky, kter\u00e9 lidi p\u0159ekvap\u00ed a pot\u011b\u0161\u00ed. N\u011bkte\u0159\u00ed tomu \u0159\u00edkaj\u00ed guerillov\u00fd marketing. Je to z\u00e1bavn\u00e9, poutav\u00e9 a nemus\u00ed to b\u00fdt drah\u00e9. Nap\u0159\u00edklad se\u017ee\u0148te zp\u011bv\u00e1ky a uspo\u0159\u00e1dejte flash mob s n\u011bjakou z\u00e1bavnou p\u00edsn\u00ed nebo tane\u010dn\u00edm \u010d\u00edslem. Pokud chcete, m\u016f\u017eete vyu\u017e\u00edt sv\u00e9 kontakty v m\u00e9di\u00edch a d\u00e1t jim tip. T\u00edm si z\u00edsk\u00e1te \u017e\u00e1danou pozornost a p\u0159im\u011bjete m\u00edstn\u00ed obyvatele, aby o va\u0161\u00ed zna\u010dce mluvili. Jin\u00e9 za\u010d\u00ednaj\u00edc\u00ed firmy zaznamenaly \u00fasp\u011bch d\u00edky kampan\u00edm s n\u00e1lepkami. N\u00e1lepky umis\u0165uj\u00ed po cel\u00e9m are\u00e1lu na netradi\u010dn\u00ed m\u00edsta, kde si jich v\u0161imnou, nap\u0159\u00edklad ve v\u00fd\u0161ce o\u010d\u00ed nad piso\u00e1ry. Bu\u010fte kreativn\u00ed, bavte se a najd\u011bte n\u011bco, co upout\u00e1 pozornost c\u00edlov\u00e9 skupiny.  <\/span><\/p>\n<h2><b>Doporu\u010dovac\u00ed marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vzpom\u00edn\u00e1te si, jak jsme \u0159\u00edkali, \u017ee slovo z \u00fast je skv\u011bl\u00fd marketing? Pro\u010d z\u00e1kazn\u00edky nemotivovat k tomu, aby va\u0161e produkty a slu\u017eby doporu\u010dili ostatn\u00edm? Kdy\u017e za\u010d\u00edn\u00e1te, pot\u0159ebujete, aby va\u0161imi dve\u0159mi nebo webov\u00fdmi str\u00e1nkami pro\u0161lo co nejv\u00edce lid\u00ed. Pokud nab\u00eddnete bonus za doporu\u010den\u00ed, nap\u0159\u00edklad slevu nebo produkt zdarma, mohou va\u0161i z\u00e1kazn\u00edci ud\u011blat pr\u00e1ci za v\u00e1s. Promluv\u00ed si se sv\u00fdmi p\u0159\u00e1teli a ud\u011blaj\u00ed v\u0161e pro to, aby je p\u0159esv\u011bd\u010dili k n\u00e1kupu. Krom\u011b toho m\u016f\u017eete z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed k v\u00e1m p\u0159ijdou na z\u00e1klad\u011b doporu\u010den\u00ed, nab\u00eddnout pob\u00eddku, nap\u0159\u00edklad speci\u00e1ln\u00ed cenu. Budou spokojeni a va\u0161e p\u0159\u00edjmy budou tak\u00e9 spokojen\u00e9.  <\/span><\/p>\n<h2><strong>Z\u00e1v\u011br<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Nezapome\u0148te na offline marketing. Pro za\u010d\u00ednaj\u00edc\u00ed firmy m\u016f\u017ee b\u00fdt l\u00e1kav\u00e9 z\u016fstat u digit\u00e1ln\u00edho marketingu, proto\u017ee je relativn\u011b cenov\u011b dostupn\u00fd a velkou \u010d\u00e1st \u017eivota tr\u00e1v\u00edme online. Spr\u00e1vn\u011b proveden\u00fd offline marketing v\u0161ak m\u016f\u017ee zajistit, \u017ee oslov\u00edte z\u00e1kazn\u00edky, kter\u00e9 jste mo\u017en\u00e1 p\u0159ehl\u00e9dli pomoc\u00ed digit\u00e1ln\u00edch technik, a vytvo\u0159it efektivn\u00ed zp\u016fsoby, jak se z\u00e1kazn\u00edky nav\u00e1zat kontakt.  <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7044984 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"7044984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5136ae4 elementor-widget elementor-widget-spacer\" data-id=\"5136ae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7664b elementor-widget elementor-widget-heading\" data-id=\"3e7664b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Souvisej\u00edc\u00ed p\u0159\u00edsp\u011bvky<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7879b5f elementor-widget elementor-widget-spacer\" data-id=\"7879b5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5f1ece9\" data-id=\"5f1ece9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cc15cd elementor-widget elementor-widget-spacer\" data-id=\"1cc15cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aa3bac elementor-widget elementor-widget-html\" data-id=\"2aa3bac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:80,&quot;sticky_effects_offset&quot;:1,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<left><a href=\"#\"><button alt=\"Booknow button\" id=\"bookafy-scheduling\" data-domain-name=\"https:\/\/demo.bookafy.com\/schedule\/service\/small-business-demo\">Rezervujte si \u017eivou uk\u00e1zku<\/button><\/a>\n<style> #bookafy-scheduling {visibility: show; \nheight: 50px; \nwidth: 300px; \nbackground-color: #51C5D3; \ncolor: #ffffff; \nborder: 1px; \nfont-family: Lato; \nfont-weight: 300; \nfont-size: 18px; \nborder-color: #51C5D3; \nborder-style: solid; \nborder-radius: 5px; \ncursor: pointer;} \n#bookafy-scheduling:hover {background-color: #334453; color:white; border-color:#51C5D3;} <\/style>\n<script id=\"bookafy_script\" type=\"text\/javascript\" src=\"https:\/\/demo.bookafy.com\/bookafy-popup-code.js\"><\/script> <\/center><\/left>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3712ff3 elementor-widget elementor-widget-table-of-contents\" data-id=\"3712ff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:1,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tObsah\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__3712ff3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d3207 elementor-widget elementor-widget-spacer\" data-id=\"10d3207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e84151f elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"e84151f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:1,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h3 class=\"elementor-toc__header-title\">\n\t\t\t\tObsah\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e84151f\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e84151f\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__e84151f\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c6e898 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c6e898\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afade08\" data-id=\"afade08\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2c4df28 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2c4df28\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-40eb698\" data-id=\"40eb698\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f13488 elementor-widget elementor-widget-heading\" data-id=\"2f13488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Zah\u00e1jen\u00ed rezervace sch\u016fzek<br>s Bookafy zdarma!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e11464 elementor-widget elementor-widget-spacer\" data-id=\"9e11464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f5bc1 elementor-widget elementor-widget-heading\" data-id=\"40f5bc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Zaregistrujte se je\u0161t\u011b dnes a z\u00edskejte bezplatnou zku\u0161ebn\u00ed verzi aplikace Bookafy Pro!<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d68522 elementor-align-left elementor-mobile-align-center elementor-tablet-align-left elementor-widget elementor-widget-button\" data-id=\"4d68522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-grow\" href=\"https:\/\/app.bookafy.com\/signup\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Vyzkou\u0161ejte slu\u017ebu Bookafy zdarma<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-474d006 elementor-widget elementor-widget-spacer\" data-id=\"474d006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45c84dab elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45c84dab\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f8d9ec6\" data-id=\"5f8d9ec6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-582e381 elementor-widget elementor-widget-spacer\" data-id=\"582e381\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88eb80d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88eb80d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-266d349\" data-id=\"266d349\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea9d7db elementor-widget elementor-widget-spacer\" data-id=\"ea9d7db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Efektivn\u00ed offline marketingov\u00e9 n\u00e1pady pro za\u010d\u00ednaj\u00edc\u00ed podniky v roce 2023 Do startupu se prom\u00edt\u00e1 mnoho v\u011bc\u00ed. Mus\u00edte se ujistit, \u017ee m\u00e1te spr\u00e1vn\u00fd t\u00fdm, stanovit pracovn\u00ed pl\u00e1n a p\u0159ipravit sv\u016fj produkt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":289540,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3322,1850],"tags":[],"class_list":["post-330952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-obsah-prispevky","category-prispevky-na-blogu","rishi-post"],"rishi__cb_customizer_meta":"","_links":{"self":[{"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/posts\/330952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/comments?post=330952"}],"version-history":[{"count":0,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/posts\/330952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/media\/289540"}],"wp:attachment":[{"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/media?parent=330952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/categories?post=330952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookafy.com\/cs\/wp-json\/wp\/v2\/tags?post=330952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}