{"id":311181,"date":"2023-03-19T20:18:00","date_gmt":"2023-03-20T03:18:00","guid":{"rendered":"https:\/\/bookafy.com\/top-handlingsanvisende-tips-til-e-mail-tekstforfatning-i-e-mail-marketing\/"},"modified":"2023-01-20T15:45:46","modified_gmt":"2023-01-20T23:45:46","slug":"top-handlingsanvisende-tips-til-e-mail-tekstforfatning-i-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/bookafy.com\/da\/top-handlingsanvisende-tips-til-e-mail-tekstforfatning-i-e-mail-marketing\/","title":{"rendered":"Top handlingsanvisende tips til e-mail tekstforfatning i e-mail marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"311181\" class=\"elementor elementor-311181\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c2ff54 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3c2ff54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bf1849\" data-id=\"7bf1849\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5636c77 elementor-widget elementor-widget-heading\" data-id=\"5636c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">BOOKAFY BLOG<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1504b elementor-align-left elementor-hidden-phone elementor-widget elementor-widget-post-info\" data-id=\"6e1504b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9b54e3f\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/bookafy.com\/da\/2023\/03\/19\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>marts 19, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87102b3 elementor-hidden-phone elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"87102b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/secure.gravatar.com\/avatar\/4ec7da9ea98b9ecfa61e87db52618568dd7da661d2c49e57121ed7b0c4e70d80?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Casey Sullivan\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCasey Sullivan\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1154e0a\" data-id=\"1154e0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c30125 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"9c30125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting.png\" class=\"attachment-full size-full wp-image-308610\" alt=\"Email Copywriting\" srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting.png 2240w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-330x186.png 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1024x576.png 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1536x864.png 1536w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-2048x1152.png 2048w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-700x394.png 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1100x619.png 1100w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" title=\"|\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd96bea elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-hidden-phone elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"bd96bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Del p\u00e5 facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Del p\u00e5 twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Del p\u00e5 linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Del p\u00e5 pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Del p\u00e5 reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c7613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c7613\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-07b92b2 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"07b92b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4862b3 elementor-hidden-tablet elementor-hidden-phone elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"d4862b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:1,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;Der blev ikke fundet nogen overskrifter p\\u00e5 denne side.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tI DETTE POST\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__d4862b3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c19b65c\" data-id=\"c19b65c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1491f7e elementor-widget elementor-widget-text-editor\" data-id=\"1491f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gode tekster er p\u00e5 ingen m\u00e5de det sidste, en virksomhed har brug for i det digitale rum. De er med til at pr\u00e6sentere et produkt p\u00e5 en rentabel m\u00e5de, hj\u00e6lpe kunderne med at l\u00f8se deres problemer, besvare sp\u00f8rgsm\u00e5l og f\u00e5 konverteringer til at g\u00e5 op i r\u00f8g. I denne artikel har vi besluttet at se n\u00e6rmere p\u00e5 de indviklede detaljer i e-mailtekstskrivning og dele vores erfaringer med dig.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">S\u00e6rlige kendetegn ved e-mailtekstskrivning<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Lad os i begyndelsen definere <\/span><a href=\"https:\/\/lagrowthmachine.com\/email-copywriting\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n  <span style=\"font-weight: 400;\">kontrollere din e-mail tekstforfatning<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kortfattethed og enkelhed. Denne regel g\u00e6lder for al kommunikation i verden af i dag. L\u00e6r at tale enkelt og pr\u00e6cist, undg\u00e5 lange s\u00e6tninger og komplicerede konstruktioner;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hovedv\u00e6gten l\u00e6gges p\u00e5 fordele. Enhver besked, du sender, skal v\u00e6re nyttig for modtageren. Denne regel er grundlaget for god funktionalitet og l\u00e6sbarhed af e-mails. Samtidig kan fordelene i <a href=\"https:\/\/bookafy.com\/ways-to-improve-your-email-conversion-rate\/\">nyhedsbrevet<\/a> ikke kun komme til udtryk i form af rabatter og kampagner, men ogs\u00e5 i form af interessante oplysninger;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visuel appel. Det er ikke mange, der har lyst til at l\u00e6se en tekst, men hvis du tilf\u00f8jer billeder, punktlister, overskrifter og andre elementer, bliver det lettere at leve og \u00e5nde p\u00e5 \u00e9n gang. Fors\u00f8m ikke designet, ved synet af brevet skal \u00f8jet kun v\u00e6re glad;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement og interesse. Meningen med dit budskab skal v\u00e6re let at l\u00e6se og finde en reaktion hos l\u00e6seren. Fordi kvalitetstekst og et godt design ikke hj\u00e6lper meget, hvis du skriver om neglelakkens kemiske sammens\u00e6tning til en person, der er meget mere interesseret i at l\u00e6re om paletten af moderigtige farver til sommeren 2023;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Handlingsorientering. Meddelelsesteksten skal motivere folk til at kontakte dig eller bekr\u00e6fte din ekspertise om et emne. Glem ikke at bruge opfordringer til handling: k\u00f8b, se, l\u00e6s mere, kontakt en leder, skriv, ring og andre verber. Du \u00f8ger chancerne for konvertering p\u00e5 ingen tid!<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Hvordan skriver man en god nyhedsbrevstekst?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For at skrive et godt nyhedsbrev anbefaler vi, at du holder dig til f\u00f8lgende punkter.  <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Fasts\u00e6t m\u00e5let med meddelelsen<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">N\u00e5r du lige har sat dig ned p\u00e5 et tomt ark papir og besluttet dig for at udgive et nyt mesterv\u00e6rk inden for e-mailtekstskrivning, s\u00e5 sp\u00f8rg dig selv, hvorfor du skriver til kunden. Lad os sige, at du har besluttet, at du vil bruge denne besked til at s\u00e6lge ud af dit lager eller fort\u00e6lle dem om ankomsten af et nyt sortiment &#8211; en s\u00e5dan mailing ville v\u00e6re af salgsfremmende karakter. Men hvis du \u00f8nsker at fort\u00e6lle om nyheder om virksomheden eller dele nyttige tips, er det en informationsmailing.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">  Derfor vil det f\u00f8rste nyhedsbrev have konvertering som den vigtigste KPI. Den anden er underholdende, s\u00e5 \u00e5bningsrater og klik fra mailingen kan defineres som KPI&#8217;er.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tekstskrivning af nyhedsbreve har sine s\u00e6rlige kendetegn. S\u00e5danne nyhedsbreve s\u00e6lger ikke, men l\u00e6rer noget eller informerer om noget vigtigt. Kilder til s\u00e5danne nyhedsbreve kan v\u00e6re:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">blogartikler;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">anmeldelser;  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">interessante historier;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">forskning;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">marked eller niche nyheder,  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">meddelelser om kommende begivenheder.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Derfor b\u00f8r s\u00e5danne tekster v\u00e6re kortfattede, sp\u00e6ndende og give lyst til at l\u00e6re mere, forst\u00e5elige og lette at forst\u00e5 og simpelthen nyttige og behagelige at l\u00e6se.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det s\u00e6rlige ved tekstforfattere til <a href=\"https:\/\/bookafy.com\/da\/top-5-noedvendigheder-som-en-lille-virksomhed-har-brug-for-for-at-blive-placeret-i-google-eller-andre-soegemaskiner\/\">reklameartikler<\/a> er, at disse tekster f\u00f8rst og fremmest skal s\u00e6lge. Brug hellere mere visuelt materiale. Vis priserne og fordelene ved at k\u00f8be et produkt eller en tjeneste, og tilf\u00f8j levende <a href=\"https:\/\/bookafy.com\/success-stories\/\">testimonials<\/a>, interaktive rollover-blokke, gifs, knapper og karruseller. Store tekststykker er helt un\u00f8dvendige her, lad dem v\u00e6re til information.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Bestem din kommunikationsstil<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Det er ideelt, n\u00e5r en virksomhed har en genkendelig tone of voice, hvilket hj\u00e6lper med at holde al kommunikation i samme stil. Men selv hvis du aldrig har t\u00e6nkt over dette emne, kan du pr\u00f8ve det nu. Derfor b\u00f8r s\u00e5danne tekster v\u00e6re kortfattede, sp\u00e6ndende og give lyst til at l\u00e6re mere, forst\u00e5elige og lette at forst\u00e5 og simpelthen nyttige og behagelige at l\u00e6se. Se p\u00e5, hvordan dine konkurrenter kommunikerer, hvordan det er almindeligt at have en dialog med kunderne i dit milj\u00f8, og hvad der g\u00f8r dig anderledes. Lad dine breve tale i et levende sprog og ikke i klich\u00e9er fra fortiden.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Skitsere en struktur<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ja, ja, det er ikke noget, du bilder dig ind. Ligesom tekster skal breve have en struktur og obligatoriske blokke. Strukturering hj\u00e6lper dig med at huske at tilf\u00f8je de rigtige elementer til dine e-mails: knapper, overskrifter, billeder og blokke til sociale medier, og du kan placere oplysningerne p\u00e5 en m\u00e5de, der er let at l\u00e6se.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tilf\u00f8j tekst<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">N\u00e5r du har skellet til dit brev klar, er det tid til at tilf\u00f8je noget tekst. Pr\u00f8v at g\u00f8re dine tanker klare og forst\u00e5elige, og undg\u00e5 klich\u00e9er, floskler og vand. Tro mig, det vil kun gavne din postforsendelse.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Hvordan kan du g\u00f8re din e-mail markedsf\u00f8ring til en leg?  <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Alligevel er det for at f\u00e5 f\u00f8lgerne til at begynde at l\u00e6se alt det forf\u00e6rdelige dupe, hvis forsendelsesmarkedsf\u00f8ring har et tema. Et effektivt skridt til at fremme dette er at opitomisere e-mails. Hvordan? G\u00f8r det ved at angive kontakten n\u00e6sten i emnelinjen eller i tekstbogen. Der findes flere <a href=\"https:\/\/bookafy.com\/7-saas-tools\/\">v\u00e6rkt\u00f8jer<\/a>, der kan hj\u00e6lpe med personlig tilpasning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det indledende system til oprettelse af kontaktlister for forsendelser er tilmeldingsformularen. Med den rigtige tilmeldingsformular kan du ogs\u00e5 indsamle v\u00e6rdifulde oplysninger. Hvis du f.eks. ved at kende en leders f\u00f8dselsdag, kan du sende dem et begrundet lyk\u00f8nskningskort. Tricket er at designe tilmeldingsformularen p\u00e5 en s\u00e5dan m\u00e5de, at den f\u00e5r f\u00f8lgerne til at give s\u00e5 vigtige oplysninger som muligt &#8211; A\/B-test til levering.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En <a href=\"https:\/\/bookafy.com\/da\/top-5-bedste-vaerktoejer-til-styring-af-sociale-medier-i-2023\/\">analyseplatform for sociale medier<\/a> kan give dig et overblik over, hvilke af dine produkter og udsendelser der skaber st\u00f8rst engagement. Med disse data kan du sende e-mails, der n\u00e6vner, hvad der er &#8220;hot&#8221; i \u00f8jeblikket. Opslagsv\u00e6rkt\u00f8jer til forsendelser kan finde vigtige oplysninger om dine forbindelser. Dette kan omfatte deres faktiske navn, stilling, firma og biografier p\u00e5 sociale medier. For korte lister kan du bruge disse data til manuelt at tilpasse dine e-mails.  <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tips til e-mailtekstskrivning<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Med yderligere oplysninger om f\u00f8lgeskab kan du forbedre din tekstforfatning. Emnelinjer er f.eks. en vigtig faktor for \u00e5bningsraten, mens personalisering og et nyt aktuelt indhold ogs\u00e5 kan have en effekt. Lad os sige, at du sidst har brugt coveredeco-venlige produkter i et indl\u00e6g p\u00e5 de sociale medier, som var meget popul\u00e6rt. S\u00e5 s\u00e6t alle disse komponenter sammen med en emnelinje, der lyder: &#8220;K\u00e6re XXX, ved du, at vores produkt elsker terr\u00e6net? &#8221; f\u00f8lg ogs\u00e5 op med en dupe, der forklarer, hvorfor du har et gr\u00f8nt produkt, og hvad filantropen kan g\u00f8re lige nu for at hj\u00e6lpe terr\u00e6net. Den vigtigste meddelelse i forsendelsen og CTA b\u00f8r begge v\u00e6re &#8220;over pakken&#8221;, dvs. i det f\u00f8rste afsnit. Gem resten af l\u00e6rebogen til detaljer og yderligere dokumentation for din p\u00e5stand.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tips til e-mailmarkedsf\u00f8ring<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Der kan foretages alle mulige mindre tilpasninger i forsendelsesmarkedsf\u00f8ringsmaskinerne, som tilsammen giver en stor fordel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For eksempel kan det tidspunkt p\u00e5 dagen, hvor du skyder en forsendelse, p\u00e5virke \u00e5bningsraten. Der er foretaget farverige unders\u00f8gelser om dette emne. Og der findes faktisk tjenester, der kan beregne den optimale timing for dit brand. Generelt er det smarte tidspunkt at sende e-mails mellem kl. 800 og 1100 p\u00e5 de f\u00f8rste tre dage af arbejdsugen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det er ogs\u00e5 vigtigt at opretholde et professionelt udseende. E-mails b\u00f8r indeholde virksomhedens totem og en forsendelsesh\u00e5nd, som indeholder kontaktoplysningerne for en saglig person. Det er ogs\u00e5 en god id\u00e9 at tilpasse den \u00f8velsesbog, der f.eks. vises p\u00e5 mobiltelefoner og i Gmail.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a4d50 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"f8a4d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Del p\u00e5 facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Del p\u00e5 twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Del p\u00e5 linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Del p\u00e5 pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Del p\u00e5 reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dd2b2ff\" data-id=\"dd2b2ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ada443b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ada443b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7fd77f4\" data-id=\"7fd77f4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71ab58a elementor-widget elementor-widget-image\" data-id=\"71ab58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"525\" data-src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg\" class=\"attachment-large size-large wp-image-289729 lazyload\" alt=\"Online Scheduling Software\" data-srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-330x231.jpg 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-700x490.jpg 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1100x770.jpg 1100w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration.jpg 1200w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/525;\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68a7aa elementor-widget elementor-widget-heading\" data-id=\"f68a7aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Spar dit team tid og penge med Bookafy!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a225811 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"a225811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ved hj\u00e6lp af software til online aftaleplanl\u00e6gning kan du automatisere booking, p\u00e5mindelser, synkronisering med kalendere, hente URL'er til videom\u00f8der og meget mere.  \n\nPr\u00f8v Bookafy gratis i dag!  <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53effab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"53effab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/bookafy.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">F\u00e5 mere at vide<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-601bf6d elementor-widget elementor-widget-spacer\" data-id=\"601bf6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f524988 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f524988\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39e009a\" data-id=\"39e009a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b9e780 elementor-widget elementor-widget-heading\" data-id=\"9b9e780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Anbefalede artikler<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BOOKAFY BLOG I DETTE POST Gode tekster er p\u00e5 ingen m\u00e5de det sidste, en virksomhed har brug for i det digitale rum. De er med til at pr\u00e6sentere et produkt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":308610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1856],"tags":[],"class_list":["post-311181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogindlaeg","rishi-post"],"rishi__cb_customizer_meta":"","_links":{"self":[{"href":"https:\/\/bookafy.com\/da\/wp-json\/wp\/v2\/posts\/311181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookafy.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookafy.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookafy.com\/da\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bookafy.com\/da\/wp-json\/wp\/v2\/comments?post=311181"}],"version-history":[{"count":0,"href":"https:\/\/bookafy.com\/da\/wp-json\/wp\/v2\/posts\/311181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookafy.com\/da\/wp-json\/wp\/v2\/media\/308610"}],"wp:attachment":[{"href":"https:\/\/bookafy.com\/da\/wp-json\/wp\/v2\/media?parent=311181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookafy.com\/da\/wp-json\/wp\/v2\/categories?post=311181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookafy.com\/da\/wp-json\/wp\/v2\/tags?post=311181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}