{"id":311592,"date":"2022-04-07T12:21:05","date_gmt":"2022-04-07T19:21:05","guid":{"rendered":"https:\/\/bookafy.com\/%e0%a4%95%e0%a4%82%e0%a4%9f%e0%a5%87%e0%a4%82%e0%a4%9f-%e0%a4%ae%e0%a4%be%e0%a4%b0%e0%a5%8d%e0%a4%95%e0%a5%87%e0%a4%9f%e0%a4%bf%e0%a4%82%e0%a4%97-%e0%a4%85%e0%a4%aa%e0%a4%a8%e0%a5%87-%e0%a4%ac\/"},"modified":"2023-02-27T06:23:21","modified_gmt":"2023-02-27T14:23:21","slug":"%e0%a4%95%e0%a4%82%e0%a4%9f%e0%a5%87%e0%a4%82%e0%a4%9f-%e0%a4%ae%e0%a4%be%e0%a4%b0%e0%a5%8d%e0%a4%95%e0%a5%87%e0%a4%9f%e0%a4%bf%e0%a4%82%e0%a4%97-%e0%a4%85%e0%a4%aa%e0%a4%a8%e0%a5%87-%e0%a4%ac","status":"publish","type":"post","link":"https:\/\/bookafy.com\/hi\/%e0%a4%95%e0%a4%82%e0%a4%9f%e0%a5%87%e0%a4%82%e0%a4%9f-%e0%a4%ae%e0%a4%be%e0%a4%b0%e0%a5%8d%e0%a4%95%e0%a5%87%e0%a4%9f%e0%a4%bf%e0%a4%82%e0%a4%97-%e0%a4%85%e0%a4%aa%e0%a4%a8%e0%a5%87-%e0%a4%ac\/","title":{"rendered":"\u0915\u0902\u091f\u0947\u0902\u091f \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917: \u0905\u092a\u0928\u0947 \u092c\u094d\u0930\u093e\u0902\u0921 \u0915\u094b \u0938\u092b\u0932 \u092c\u0928\u093e\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f 4 \u091f\u093f\u092a\u094d\u0938 \u0914\u0930 \u0930\u0923\u0928\u0940\u0924\u093f"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"311592\" class=\"elementor elementor-311592\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c2ff54 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3c2ff54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bf1849\" data-id=\"7bf1849\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5636c77 elementor-widget elementor-widget-heading\" data-id=\"5636c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u092c\u0941\u0915\u093e\u092b\u0940 \u092c\u094d\u0932\u0949\u0917<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1504b elementor-align-left elementor-hidden-phone elementor-widget elementor-widget-post-info\" data-id=\"6e1504b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9b54e3f\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/bookafy.com\/hi\/2022\/04\/07\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>April 7, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87102b3 elementor-hidden-phone elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"87102b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/secure.gravatar.com\/avatar\/4ec7da9ea98b9ecfa61e87db52618568dd7da661d2c49e57121ed7b0c4e70d80?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Casey Sullivan\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCasey Sullivan\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1154e0a\" data-id=\"1154e0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c30125 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"9c30125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Content-Marketing.png\" class=\"attachment-full size-full wp-image-311593\" alt=\"|\" srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Content-Marketing.png 1600w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Content-Marketing-330x186.png 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Content-Marketing-1024x576.png 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Content-Marketing-1536x864.png 1536w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Content-Marketing-2048x1152.png 2048w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Content-Marketing-700x394.png 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Content-Marketing-1100x619.png 1100w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" title=\"|\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd96bea elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-hidden-phone elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"bd96bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c7613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c7613\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-07b92b2 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"07b92b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4862b3 elementor-hidden-tablet elementor-hidden-phone elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"d4862b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:1,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\t\u0907\u0938 \u092a\u094b\u0938\u094d\u091f \u092e\u0947\u0902\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__d4862b3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c19b65c\" data-id=\"c19b65c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1491f7e elementor-widget elementor-widget-text-editor\" data-id=\"1491f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Picture this: you&#8217;re venturing into a new B2B SaaS business. You know how important it is to create an online presence and get your business in the spotlight.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So you use your personal LinkedIn and Twitter profile. You connect with your ex-colleagues and tell them about your new venture. You can attend online and offline networking events. And you meet other businesses to spread the word.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it&#8217;s through this networking that you receive your first leads. They ask you to show them case studies for your business. Err\u2026you don&#8217;t have one!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At that moment, you realize that you lost the first lead that came through the door.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content marketing is a powerful magnet to stand out in the noise and attract potential customers. But the sad part? Not many businesses leverage the power of content marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Because:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A: They don&#8217;t know how to produce high-quality content marketing for themselves<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B: They aren&#8217;t willing to invest in the resources<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter which case you fall in, we&#8217;ll show you how content marketing can grow your online presence, drive traffic to your website, and establish yourself as a credible brand in your niche.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you ready to learn more?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s dive in.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Content Marketing Best Practices<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Did you know <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2021\/10\/B2B_2022_Research.pdf\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">57%<\/span><\/a><span style=\"font-weight: 400;\"> of businesses generate revenue with content marketing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are four ways you can leverage content marketing for your business to get similar results.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tip #1 \u2014 Write Case Studies<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you had to choose between customer testimonials or case studies, go for case studies. By writing a case study, you showcase the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The solution you offer to your customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The results you achieved for them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The detailed process you perform to get the solution<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Overall, case studies are an incredible way to build authority and present your products and services as solutions. And it helps speed up the decision-making process for your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, Foundation Marketing shares a case study on how they helped a SaaS company generate 1,000,000+ net new impressions in search results in 12 months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why it works: They created a separate page for parking case studies on their website. The goal is to display all of the top results they can achieve for their clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, they used a hook-worthy headline highlighting everything they achieved for their customers. This entices their website visitors to click on the case study and read it further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the case study, they&#8217;ve highlighted three things:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The challenge<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The agency&#8217;s approach<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The results<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">After elaborating on each section, they added the client&#8217;s testimonial \u2014 making the case study more credible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to implement:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand the key elements of how to write a case study that builds authority.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose the colors, fonts, and custom graphics that you want to use to make it look professional. Don&#8217;t forget to align it with your brand identity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a title that clearly outlines the results you&#8217;ve achieved for your customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publish your case study on your website and share it across various social media channels. Sending an email marketing campaign wouldn&#8217;t hurt either <img decoding=\"async\" class=\"emoji lazyload\" role=\"img\" draggable=\"false\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f609.svg\" alt=\"\ud83d\ude09\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Tip #2 \u2014 Create Original Research<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Conducting original research can solidify your content marketing efforts and help you become a thought leader in your industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, it helps you score coveted backlinks to your site. We call that a win-win.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leverage online resources and personalized surveys to create custom content assets to publish on your website. Some examples include expert roundups, market reports, and <a href=\"https:\/\/venngage.com\/blog\/what-is-an-infographic\/\" rel=\"nofollow noopener\" target=\"_blank\">infographics<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, Dentifix, a dental company, created a comprehensive blog post about how much <\/span><a href=\"https:\/\/dentfixturkey.com\/veneers\/veneers-cost\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">veneers cost<\/span><\/a><span style=\"font-weight: 400;\">. But they didn&#8217;t stop there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They turned that lengthy blog post into an aesthetically pleasing infographic to share a breakdown of the costs, so website visitors can scan the infographic in a digestible format.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why it works: Dentifix goes above and beyond with its content marketing efforts by sharing a detailed blog post on the average cost of veneers \u2014 a commonly searched question by its audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then they make the blog post more scannable by adding the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">White spaces<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shorter paragraphs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tables<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Infographics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pricing has always been a constraint for consumers. So, they&#8217;ve added transparency in their blog post by sharing the average price of veneers \u2014 making it more authentic and building authority.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They have also addressed people&#8217;s most common questions, making their blog posts more informational. Because the infographic includes a one-stop shop for &#8220;all things&#8221; veneers, they&#8217;ll naturally attract backlinks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to implement: To write a data-driven report, first, identify the topic of expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the above example, Dentifix identifies the pricing of veneers as the topic. Similarly, think about the topics in your industry that are least talked about or not highlighted as much as they should be online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, collect information about the topic \u2014 reach out to your customers, and ask questions through email surveys or social media platforms. Use this information to write data-driven reports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure your reports include interactive graphics and visuals. Few things to keep in mind while doing so:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Images should be relevant to the text they&#8217;re paired with<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They should look good when scaled down for mobile devices<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To improve the quality of your images, use <\/span><a href=\"https:\/\/picsart.com\/ai-image-enhancer\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">AI enhance image<\/span><\/a><span style=\"font-weight: 400;\"> tools and turn low-quality visuals into high-quality images<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, every report you publish online should include your branding \u2014 i.e., your brand colors and company logo. If you don&#8217;t have a logo, use an <\/span><a href=\"https:\/\/www.tailorbrands.com\/logo-maker\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">AI-powered logo maker<\/span><\/a><span style=\"font-weight: 400;\"> to generate one for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, you want to get credit where credit is due.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tip #3 \u2014 Build And Nurture Your Email List<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let&#8217;s be honest: using social media to create brand awareness is good but not feasible in the long run.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Social media channels are rented platforms. So, you need a platform that helps you interact with your audience directly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The solution? Build your email list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These emails aim to engage with the audience, educate them and convert them into paying customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use your email list to <\/span><a href=\"https:\/\/bookafy.com\/ways-to-communicate-brand-credibility-using-your-online-presence\/\"><span style=\"font-weight: 400;\">promote your company<\/span><\/a><span style=\"font-weight: 400;\"> in two ways: newsletters and drip campaigns.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Newsletters\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Send out weekly, biweekly, or monthly newsletters. Use them to share links to your content assets and nurture the audience. It&#8217;s the perfect way to repurpose the content you already have in your library.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to produce more content to support your content marketing requirements, you can always amplify it with <\/span><a href=\"https:\/\/www.copy.ai\/blog\/ai-workflow-automation\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">AI workflow automation<\/span><\/a><span style=\"font-weight: 400;\">. Work smarter, not harder, right?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Drip Campaigns<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Send drip campaigns once the prospect enters your marketing funnel. Use these campaigns to share more information about your products and services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Ahrefs sends a weekly email to subscribers where they embed blog posts on different topics \u2014 SEO, digital marketing, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at another example from Hypefury. They send a drip campaign to prospective customers who sign up for their product&#8217;s free trial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In each email, they educate their audience about how they can grow on Twitter, showcase a few examples of how other creators are doing it, and subtly plug their product benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why it works: Hypefury adds a human element to its campaigns by adding the founder as the campaign&#8217;s sender.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The founder shares how a creator maximizes his Twitter growth. To explain it better, he uses screenshots to make it more engaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of the email, he adds a plug to his product features and shows a step-by-step process of how their product helps grow your following on Twitter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though the founder is introducing their product and selling it to subscribers, the tone of the email is super-friendly \u2014 making the interaction that much better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, they use a result-oriented subject line which leads the subscribers to open the email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to implement: Start by choosing your method: starting a newsletter or sending drip campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, learn how to write high, <\/span><a href=\"https:\/\/bookafy.com\/copywriting-in-email-marketing\/\"><span style=\"font-weight: 400;\">converting emails<\/span><\/a><span style=\"font-weight: 400;\">. If you&#8217;re sending a drip campaign, define the flow and theme for each email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure each email is educational and aligns with the topics you care about. Then, subtly plug your products and services into these emails and add a call to action.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tip #4 \u2014 Host A Webinar<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Webinars are a great way to interact with your audience, share knowledge on topics you have expertise in, and build authority.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, HackerEarth organizes one monthly webinar on topics like diversity and inclusion, hiring, brand building, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why?\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Their audience wants to learn more about these topics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HackerEarth wants to build its brand authority in this niche<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Why it works: Because HackerEarth organizes a monthly webinar, they interact with their audience directly and answer their questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HackerEarth gates its webinars after the webinar is over. That means visitors can only access the recorded webinar by exchanging their information \u2014 name, email address, company name, and designation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company also invites guest speakers to share their expertise and insights on new topics. This tactic enables the guest speaker to share the webinar with their company and audience, scoring more attendees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to implement: To organize a webinar and get your company name out there, follow this five-step process:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Step 1: Decide whether you invite in-house experts or external guest speakers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Step 2: Decide the topic for the webinar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Step 3: Decide the frequency of the webinar per month (ideally, it should be once a month).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Step 4: Create a landing page and share webinar details.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Step 5:<\/span><a href=\"https:\/\/bookafy.com\/how-to-market-and-schedule-your-next-event-by-email-marketing\/\"><span style=\"font-weight: 400;\"> Distribute the webinar details<\/span><\/a><span style=\"font-weight: 400;\"> on social channels, email lists, and the website to drive registrations.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Get The Spotlight, And Convert<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Content marketing is king. It&#8217;s the easiest way to build brand awareness and provide value to your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you write hard-hitting case studies and share insightful blog posts, prospects understand your expertise and the results you&#8217;ve driven for your other customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply put, your content marketing efforts bring confidence to your prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that&#8217;s when you stand out from the crowd and convert more leads into paying customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, your competition isn&#8217;t waiting around. So start creating content today!<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a4d50 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"f8a4d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dd2b2ff\" data-id=\"dd2b2ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ada443b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ada443b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7fd77f4\" data-id=\"7fd77f4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71ab58a elementor-widget elementor-widget-image\" data-id=\"71ab58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"525\" data-src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg\" class=\"attachment-large size-large wp-image-289736 lazyload\" alt=\"Online Scheduling Software\" data-srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-330x231.jpg 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-700x490.jpg 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1100x770.jpg 1100w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration.jpg 1200w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/525;\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68a7aa elementor-widget elementor-widget-heading\" data-id=\"f68a7aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Save your team time and money with Bookafy!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a225811 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"a225811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Using online appointment scheduling software, you can automate booking, reminders, syncing to calendars, fetching video meeting URLs, and much more. \n\nTry Bookafy free today! <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53effab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"53effab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/bookafy.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-601bf6d elementor-widget elementor-widget-spacer\" data-id=\"601bf6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f524988 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f524988\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39e009a\" data-id=\"39e009a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b9e780 elementor-widget elementor-widget-heading\" data-id=\"9b9e780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Recommended 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