{"id":311171,"date":"2022-04-21T10:45:00","date_gmt":"2022-04-21T17:45:00","guid":{"rendered":"https:\/\/bookafy.com\/6-najvaznijih-marketinskih-ciljeva-za-zadrzavanje-potencijalnih-kupaca-u-e-trgovini-nakon-praznika\/"},"modified":"2023-01-23T07:20:07","modified_gmt":"2023-01-23T15:20:07","slug":"6-najvaznijih-marketinskih-ciljeva-za-zadrzavanje-potencijalnih-kupaca-u-e-trgovini-nakon-praznika","status":"publish","type":"post","link":"https:\/\/bookafy.com\/hr\/6-najvaznijih-marketinskih-ciljeva-za-zadrzavanje-potencijalnih-kupaca-u-e-trgovini-nakon-praznika\/","title":{"rendered":"6 najva\u017enijih marketin\u0161kih ciljeva za zadr\u017eavanje potencijalnih kupaca u e-trgovini nakon praznika"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"311171\" class=\"elementor elementor-311171\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c2ff54 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3c2ff54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bf1849\" data-id=\"7bf1849\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5636c77 elementor-widget elementor-widget-heading\" data-id=\"5636c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">BOOKAFY BLOG<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1504b elementor-align-left elementor-hidden-phone elementor-widget elementor-widget-post-info\" data-id=\"6e1504b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9b54e3f\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/bookafy.com\/hr\/2022\/04\/21\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>21 travnja, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87102b3 elementor-hidden-phone elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"87102b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/secure.gravatar.com\/avatar\/4ec7da9ea98b9ecfa61e87db52618568dd7da661d2c49e57121ed7b0c4e70d80?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Casey Sullivan\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCasey Sullivan\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1154e0a\" data-id=\"1154e0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c30125 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"9c30125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals.png\" class=\"attachment-full size-full wp-image-308059\" alt=\"Marketing Goals\" srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals.png 2240w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals-330x186.png 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals-1024x576.png 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals-1536x864.png 1536w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals-2048x1152.png 2048w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals-700x394.png 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/01\/Marketing-Goals-1100x619.png 1100w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" title=\"|\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd96bea elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-hidden-phone elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"bd96bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c7613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c7613\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-07b92b2 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"07b92b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4862b3 elementor-hidden-tablet elementor-hidden-phone elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"d4862b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:1,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tU OVOM OBJAVU\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__d4862b3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c19b65c\" data-id=\"c19b65c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1491f7e elementor-widget elementor-widget-text-editor\" data-id=\"1491f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tvrtke e-trgovine apsolutno napreduju tijekom blagdanske sezone. To vam je najve\u0107i posao, trenutak za koji se pripremate cijelu godinu. Tijekom praznika, eCommerce tvrtke \u0161irom svijeta pokre\u0107u velike <a href=\"https:\/\/bookafy.com\/ecommerce-black-friday-marketing-strategies\/\">promocije<\/a> i poku\u0161avaju stvoriti marketin\u0161ke ciljeve kako bi potkopale svoje konkurente, a sve za pozornost kupaca tijekom blagdana i nastavak poslovanja.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ali \u0161to kada pro\u0111u praznici?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Darovi su razmotani, purica je pojedena, a tu je i onaj \u010dudan vremenski razmak izme\u0111u Bo\u017ei\u0107a i Nove godine kada nitko zapravo ne zna koji je dan ili kada se treba vratiti na posao.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ali na kraju ta ogromna svjetle\u0107a kugla padne na Times Square, \u017eivot po\u010dinje ispo\u010detka, a vi, kao vlasnik tvrtke za e-trgovinu, trebate zadr\u017eati sve te <a href=\"https:\/\/bookafy.com\/generate-sales-leads-and-grow-your-business\/\">nove potencijalne klijente<\/a> dok prevladavaju post-blagdansko stanje.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ali \u0161to mo\u017eete u\u010diniti da osigurate da vam kontakti ne otpadnu nakon \u0161to spakirate \u0161ljokice i \u010darape? Kako va\u0161a tvrtka mo\u017ee kapitalizirati pozornost koju ste dobili tijekom blagdanske sezone kako biste odr\u017eali svoj zamah?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">U ovom vodi\u010du provest \u0107emo vas kroz nekoliko <a href=\"https:\/\/bookafy.com\/tips-on-proper-scheduling\/\">marketin\u0161kih koraka<\/a> koje mo\u017eete poduzeti kako biste privukli svoje potencijalne kupce nakon zavr\u0161etka praznika i zadr\u017eali njihovu pozornost tijekom cijele godine. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Pokreni nove ponude<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Najizravniji na\u010din da anga\u017eirate svoje kupce nakon blagdana je da im ponudite sni\u017eene cijene i posebne promocije.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blagdani obi\u010dno ostavljaju va\u0161eg prosje\u010dnog potro\u0161a\u010da &#8220;potkupljenim&#8221;, a mnogi od njih osje\u0107aju blagdansko klonulost na svojim bankovnim ra\u010dunima. Prosje\u010dni ameri\u010dki kupac potro\u0161i vi\u0161e od 1500 USD tijekom blagdanske sezone, \u0161to mo\u017ee eksponencijalno rasti ovisno o gradu u kojem \u017eivite (kao \u0161to je prikazano na slici ispod).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sve \u0161to mo\u017eete u\u010diniti kako biste olak\u0161ali financijski teret ovim iscrpljenim kupcima mo\u017ee uvelike pridonijeti njihovom postblagdanskom poslovanju. Razmislite o pokretanju posebne zimske rasprodaje ili ponudite BOGO artikle gdje je to prikladno.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ali, naravno, ne mo\u017eete o\u010dekivati da \u0107e ti ljudi naletjeti na va\u0161e ponude. Morat \u0107ete im iznijeti svoje ponude na na\u010din za koji znate da \u0107e odgovoriti. Tijekom praznika nesumnjivo ste proveli mno\u0161tvo <a href=\"https:\/\/bookafy.com\/importance-of-data-quality-in-b2b-business\/\">demografskih istra\u017eivanja<\/a> , utvr\u0111uju\u0107i na kakvu vrstu marketinga va\u0161i kupci reagiraju.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ako privla\u010dite mla\u0111e demonstracije, tada \u0107e do njih do\u0107i oglasi na dru\u0161tvenim mre\u017eama, kratki videozapisi i \u201cReels\u201d na TikToku i Instagramu. Ako se radi o starijim zaposlenicima, mo\u017eda \u0107ete imati vi\u0161e sre\u0107e kontaktirati ih putem e-po\u0161te.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ali jedna stvar koju danas svatko ima je mobilni telefon, bez obzira na dob, spol ili zemljopisni polo\u017eaj. Kao marketin\u0161ki stru\u010dnjak za e-trgovinu, trebali biste uklju\u010diti <\/span><a href=\"https:\/\/textus.com\/playbook\/add-sms-marketing-plan-to-your-business-strategy\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">SMS marketing<\/span><\/a><span style=\"font-weight: 400;\"> u svom poslovnom planu. SMS statistika otkriva prosje\u010dnu stopu odgovora od 48,5%, \u0161to zna\u010di da je ve\u0107a vjerojatnost da \u0107e se korisnici uklju\u010diti u ovaj komunikacijski kanal.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Napravite program nagra\u0111ivanja<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u017delite da vam kupci budu lojalni, pa biste trebali proslaviti tu lojalnost pokretanjem programa nagra\u0111ivanja. Ovo poti\u010de ponovne posjete va\u0161ih najvjernijih <a href=\"https:\/\/bookafy.com\/how-to-get-clients-to-keep-coming-back\/\">kupaca<\/a> u zamjenu za posebne promocije, besplatne artikle ili druge mo\u0107ne poticaje koji ih mogu natjerati da se vra\u0107aju po jo\u0161.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neki programi nagra\u0111ivanja pokre\u0107u se na sustavu bodovanja, pri \u010demu svaka kupnja skuplja bodove na njihovim internetskim ra\u010dunima dok se kasnije ne mogu iskoristiti. Kupci mogu obaviti vi\u0161e malih kupnji sa svojim bodovima ili ih spremiti za ve\u0107e artikle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Program koji odaberete trebao bi odgovarati kupovnim preferencijama va\u0161e ciljne publike, privla\u010de\u0107i ih na platformama koje preferiraju i na na\u010din koji im odgovara.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Naravno, najbolje vrijeme za pokretanje ovog programa nagra\u0111ivanja je vrijeme praznika. Uklju\u010divanjem svojih kupaca u program kada po\u010dnu kupovati tijekom blagdana, mo\u017eete iskoristiti ove vru\u0107e kontakte tako \u0161to \u0107ete im dati razlog da se vrate kada se blagdanska groznica smiri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kako biste dodatno promovirali svoje poslovanje u postblagdanskoj sezoni, razmislite o ponudi dvostrukih bodova za svaku kupnju, kao u gore prikazanom primjeru iz DSW-a. U ovom primjeru, DSW nudi dvostruko vi\u0161e bodova za svaku kupnju i dodatnih 10 USD u nagradi za svakih 75 USD potro\u0161enih do kraja o\u017eujka. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Upotrijebite podatke o prodaji s blagdana kako biste stvorili prilike za pove\u0107anje prodaje<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nakon uspje\u0161ne blagdanske sezone, vjerojatno ste privukli dosta novih kupaca. Analizirajte kupnje koje su izvr\u0161ili ti ljudi, zajedno sa svim drugim kvalificiraju\u0107im informacijama prikupljenim tijekom procesa prodaje. Zatim si postavite jedno kriti\u010dno pitanje.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Postoji li ovdje prilika za skuplju prodaju ili dodatnu prodaju?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imaju\u0107i pristup nekim temeljnim podacima o kupcima, mo\u017eete slati personalizirane oglase e-po\u0161tom, nude\u0107i sli\u010dne proizvode onima koje su kupili tijekom praznika. Ako postoji nadogra\u0111eni predmet koji ide uz sve \u0161to su kupili tijekom blagdanske sezone, ponudite im posebnu promociju za to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ovo mo\u017ee biti sjajan na\u010din da se ljudi vrate i ponove posao. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Investirajte u softver za automatizaciju marketinga<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Jedan od najboljih na\u010dina da ostanete u kontaktu s klijentima je ulaganje u <a href=\"https:\/\/bookafy.com\/business-automation-trends\/\">softver za automatizaciju marketinga<\/a> , koji vam mo\u017ee pomo\u0107i da dovr\u0161ite svakodnevne zadatke i iskoristite prilike za daljnje korake.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ljudska bi\u0107a su sklona pogre\u0161kama i zaboravu. Godine 2023. posjedovanje Rolodexa i rukom pisanog popisa pra\u0107enja vi\u0161e ne\u0107e biti dovoljno. Potreban vam je softver kao \u0161to su platforme za automatizaciju e-po\u0161te, <a href=\"https:\/\/bookafy.com\/legrand-crm-integrate-with-appointment-booking\/\">CRM rje\u0161enja<\/a> , platforme za produktivnost i druge platforme za automatizaciju koje \u0107e vam omogu\u0107iti da ostanete u tijeku s klijentima uz minimalan napor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rje\u0161enja za automatizaciju mogu pratiti svaku interakciju s korisnikom. CRM-ovi omogu\u0107uju predstavnicima da vode bilje\u0161ke o svakom razgovoru kroz proces prodaje i svim problemima s korisni\u010dkom slu\u017ebom koji bi se mogli pojaviti. To vam mo\u017ee pomo\u0107i da odmah prije\u0111ete na posao kada vas kupac nazove, jer mu ne\u0107ete morati postavljati gomilu pitanja da biste ga brzo uhvatili.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rje\u0161enja za automatizaciju marketinga mogu automatski usmjeriti nove potencijalne klijente odgovaraju\u0107em prodajnom predstavniku. Kada netko po\u0161alje svoje podatke, softver \u0107e pomo\u0107u napredne umjetne inteligencije i strojnog u\u010denja odrediti \u0161to tra\u017ei i proslijediti taj novi kontakt odgovaraju\u0107oj osobi s ve\u0107 dodijeljenim daljnjim zadacima.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Va\u0161 sustav automatizacije tako\u0111er mo\u017ee automatski dovr\u0161iti bilo koje<\/span> <a href=\"https:\/\/breadcrumbs.io\/revenuepedia\/what-is-lead-scoring\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">bodovanje<\/span><\/a><span style=\"font-weight: 400;\"> zadaci. Kako biste odr\u017eali anga\u017eman vode\u0107eg klijenta, morate odrediti kada su va\u0161i kupci spremni za kupnju, a kada ih jo\u0161 treba njegovati kroz prodajni lijevak.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bodovanje potencijalnih kupaca mo\u017ee vam pomo\u0107i u dono\u0161enju ovih zaklju\u010daka jer vam poma\u017ee odrediti kada su va\u0161i klijenti skloni kupnji. Ali ako imate postavljen sustav marketin\u0161ke automatizacije, ne\u0107ete morati sami ocjenjivati svaki potencijalni kupac.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kona\u010dno, mo\u017eete koristiti uslugu kao \u0161to je<\/span> <a href=\"https:\/\/bookafy.com\/\"><span style=\"font-weight: 400;\">Bookafy<\/span><\/a> <span style=\"font-weight: 400;\">kako biste se pobrinuli za rezerviranje termina u stvarnom vremenu, automatizirali videosastanke, slali tekstualne podsjetnike, sinkronizirali kalendare i jo\u0161 mnogo toga.<\/span> <\/p>\n<h2><span style=\"font-weight: 400;\">Iskoristite recenzije s odmora<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nakon u\u017eurbane i produktivne blagdanske sezone, nedvojbeno primje\u0107ujete eksploziju recenzija kupaca u va\u0161oj <a href=\"https:\/\/bookafy.com\/why-stores-ought-to-utilize-online-scheduling-tool\/\">internetskoj trgovini<\/a> . Ove recenzije, pozitivne i negativne, mo\u017eete iskoristiti u svom postblagdanskom marketingu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kako to?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Povjerenje igra veliku ulogu u uspje\u0161nom marketin\u0161kom toku. Recenzije slu\u017ee kao dokaz da mo\u017eete pokazati potro\u0161a\u010du, pokazuju\u0107i u\u010dinkovitost i va\u0161eg proizvoda i va\u0161e tvrtke u cjelini.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kupci su skloniji kupnji od poduze\u0107a s pozitivnim <a href=\"https:\/\/bookafy.com\/how-to-increase-customer-reviews-and-build-trust\/\">povratnim informacijama i preporukama kupaca<\/a> .<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ako, na primjer, prodajete proizvode za \u010di\u0161\u0107enje, razmislite o sastavljanju nekoliko sjajnih recenzija i popisu na temelju vrste proizvoda. Mogli biste imati stranice posve\u0107ene dokazivanju u\u010dinkovitosti va\u0161eg <\/span><a href=\"https:\/\/www.thiscollegelife.com\/floor-mat-cleaner\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">sredstvo za \u010di\u0161\u0107enje podnih prostira\u010da<\/span><\/a><span style=\"font-weight: 400;\">, sredstvo za \u010di\u0161\u0107enje unutra\u0161njosti, sredstvo za \u010di\u0161\u0107enje ko\u017ee ili glancanje guma. Ako te recenzije imaju sli\u010dne elemente ili teme, poput univerzalno hvaljenog odjela korisni\u010dke slu\u017ebe, mo\u017eete ih sastaviti zajedno za zasebnu marketin\u0161ku kampanju.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lo\u0161e kritike tako\u0111er mogu predstavljati zlatnu priliku. Odgovaraju\u0107i brzo, u\u010dinkovito i javno na lo\u0161e recenzije, mo\u017eete spasiti potencijalno izgubljeni posao i demonstrirati masama koliko vam je stalo do korisni\u010dkog iskustva i koliko dugo ste spremni i\u0107i za zadovoljstvo kupaca. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Jamstvo da je postupak povrata brz i jednostavan<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O\u010dito, nitko ne \u017eeli vidjeti da netko vra\u0107a njihove proizvode, ali mo\u017eete se kladiti da \u0107e se to dogoditi oko blagdanske sezone. Zapravo, tvrtke o\u010dekuju da \u0107e oko 18% artikala koje su prodali tijekom praznika biti vra\u0107eno.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zato morate osigurati da va\u0161 postupak povrata i zamjene bude brz i jednostavan. Ti su procesi indikativni za va\u0161u u\u010dinkovitost kao tvrtke, pa \u0161to lak\u0161e mo\u017eete u\u010diniti klijentu, to bolje. Mogli bi se vratiti i dodatno kupiti ako ih dovoljno impresionirate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Razmislite o stvaranju informativnog vizualnog sadr\u017eaja koji vodi kupce kroz proces povrata. Mogli biste koristiti <\/span><a href=\"https:\/\/picsart.com\/templates\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">besplatni predlo\u0161ci<\/span><\/a> <span style=\"font-weight: 400;\">za stvaranje kola\u017ea, gifova i grafikona koji prikazuju cijeli proces na zabavan i jednostavan na\u010din koji nadilazi jezi\u010dne barijere.<\/span> <\/p>\n<h2><span style=\"font-weight: 400;\">Zaklju\u010dak<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nakon blagdanske sezone, dok ostatak svijeta kolektivno odahne, va\u0161a tvrtka ne mo\u017ee si priu\u0161titi da po\u010diva na lovorikama i padne u komu punjenu puranima.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Umjesto toga, trebate kapitalizirati novi priljev kupaca i vru\u0107e potencijalne kupce nakupljene tijekom najljep\u0161eg doba godine, koriste\u0107i savjete i trikove navedene gore kako biste ih anga\u017eirali i natjerali da se vra\u0107aju iz mjeseca u mjesec. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a4d50 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"f8a4d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dd2b2ff\" data-id=\"dd2b2ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ada443b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ada443b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7fd77f4\" data-id=\"7fd77f4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71ab58a elementor-widget elementor-widget-image\" data-id=\"71ab58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"525\" data-src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg\" class=\"attachment-large size-large wp-image-289727 lazyload\" alt=\"Online Scheduling Software\" data-srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-330x231.jpg 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-700x490.jpg 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1100x770.jpg 1100w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration.jpg 1200w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/525;\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68a7aa elementor-widget elementor-widget-heading\" data-id=\"f68a7aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">U\u0161tedite vrijeme i novac svom timu uz Bookafy!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a225811 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"a225811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Pomo\u0107u softvera za mre\u017eno zakazivanje sastanaka mo\u017eete automatizirati rezervacije, podsjetnike, sinkronizaciju s kalendarima, dohva\u0107anje URL-ova videosastanaka i jo\u0161 mnogo toga. \n\nIsprobajte Bookafy besplatno danas! <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53effab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"53effab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/bookafy.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Saznajte vi\u0161e<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-601bf6d elementor-widget elementor-widget-spacer\" data-id=\"601bf6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f524988 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f524988\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39e009a\" data-id=\"39e009a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b9e780 elementor-widget elementor-widget-heading\" data-id=\"9b9e780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Preporu\u010deni \u010dlanci<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BOOKAFY BLOG U OVOM OBJAVU Tvrtke e-trgovine apsolutno napreduju tijekom blagdanske sezone. To vam je najve\u0107i posao, trenutak za koji se pripremate cijelu godinu. Tijekom praznika, eCommerce tvrtke \u0161irom svijeta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":308059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1848],"tags":[],"class_list":["post-311171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-postovi-na-blogu","rishi-post"],"rishi__cb_customizer_meta":"","_links":{"self":[{"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/posts\/311171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/comments?post=311171"}],"version-history":[{"count":0,"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/posts\/311171\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/media\/308059"}],"wp:attachment":[{"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/media?parent=311171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/categories?post=311171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/tags?post=311171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}