{"id":311177,"date":"2023-03-19T20:18:00","date_gmt":"2023-03-20T03:18:00","guid":{"rendered":"https:\/\/bookafy.com\/vrhunski-prakticni-savjeti-za-pisanje-tekstova-putem-e-poste-u-marketingu-putem-e-poste\/"},"modified":"2023-03-21T09:46:39","modified_gmt":"2023-03-21T16:46:39","slug":"vrhunski-prakticni-savjeti-za-pisanje-tekstova-putem-e-poste-u-marketingu-putem-e-poste","status":"publish","type":"post","link":"https:\/\/bookafy.com\/hr\/vrhunski-prakticni-savjeti-za-pisanje-tekstova-putem-e-poste-u-marketingu-putem-e-poste\/","title":{"rendered":"Vrhunski prakti\u010dni savjeti za pisanje tekstova putem e-po\u0161te u marketingu putem e-po\u0161te"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"311177\" class=\"elementor elementor-311177\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c2ff54 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3c2ff54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bf1849\" data-id=\"7bf1849\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5636c77 elementor-widget elementor-widget-heading\" data-id=\"5636c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">BOOKAFY BLOG<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1504b elementor-align-left elementor-hidden-phone elementor-widget elementor-widget-post-info\" data-id=\"6e1504b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9b54e3f\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/bookafy.com\/hr\/2023\/03\/19\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>19 o\u017eujka, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87102b3 elementor-hidden-phone elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"87102b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/secure.gravatar.com\/avatar\/4ec7da9ea98b9ecfa61e87db52618568dd7da661d2c49e57121ed7b0c4e70d80?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Casey Sullivan\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCasey Sullivan\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1154e0a\" data-id=\"1154e0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c30125 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"9c30125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting.png\" class=\"attachment-full size-full wp-image-308608\" alt=\"Email Copywriting\" srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting.png 2240w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-330x186.png 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1024x576.png 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1536x864.png 1536w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-2048x1152.png 2048w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-700x394.png 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1100x619.png 1100w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" title=\"|\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd96bea elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-hidden-phone elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"bd96bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c7613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c7613\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-07b92b2 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"07b92b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4862b3 elementor-hidden-tablet elementor-hidden-phone elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"d4862b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:1,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tU OVOM OBJAVU\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__d4862b3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c19b65c\" data-id=\"c19b65c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1491f7e elementor-widget elementor-widget-text-editor\" data-id=\"1491f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dobri tekstovi nipo\u0161to nisu posljednja stvar koju svaki posao treba u digitalnom prostoru. Poma\u017eu da se proizvod predstavi na isplativ na\u010din, rje\u0161avaju probleme kupaca, odgovaraju na pitanja i izmame konverzije do suza. U ovom smo \u010dlanku odlu\u010dili prou\u010diti zamr\u0161enost pisanja tekstova e-po\u0161tom i podijeliti svoja iskustva s vama.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Osobitosti pisanja teksta putem e-po\u0161te<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Na samom po\u010detku, definirajmo provjerite<\/span> <a href=\"https:\/\/lagrowthmachine.com\/email-copywriting\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">svoj email copywriting<\/span><\/a> <span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kratko\u0107a i jednostavnost. Ovo pravilo vrijedi za svu komunikaciju u dana\u0161njem svijetu. Nau\u010dite govoriti jednostavno i konkretno, izbjegavajte duge re\u010denice i komplicirane konstrukcije;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Naglasak na dobrobiti. Svaka poruka koju po\u0161aljete trebala bi biti korisna primatelju. Ovo pravilo je temelj dobre operativnosti i \u010ditljivosti e-po\u0161te. Istovremeno, u <a href=\"https:\/\/bookafy.com\/ways-to-improve-your-email-conversion-rate\/\">newsletteru<\/a> se korist mo\u017ee izraziti ne samo u popustima i akcijama ve\u0107 iu obliku zanimljivih informacija;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vizualna privla\u010dnost. Platna teksta malo \u0107e ljudi htjeti \u010ditati, ali ako dodate slike, popise s grafi\u010dkim oznakama, naslove i druge elemente &#8211; \u017eivjeti i disati odjednom postaje lak\u0161e. Nemojte zanemariti dizajn, pri pogledu na slovo oko bi trebalo biti samo sretno;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anga\u017eman i interes. Zna\u010denje va\u0161e poruke mora biti lako \u010ditljivo i prona\u0107i odgovor kod \u010ditatelja. Jer kvalitetan tekst i dobar dizajn ne\u0107e puno pomo\u0107i ako o kemijskom sastavu laka za nokte pi\u0161ete za osobu koja je puno vi\u0161e zainteresirana za upoznavanje palete modernih boja za ljeto 2023.;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Akcijska orijentacija. Tekst poruke trebao bi motivirati ljude da vas kontaktiraju ili potvrditi va\u0161u stru\u010dnost o nekoj temi. Ne zaboravite koristiti pozive na akciju: kupite, pogledajte, saznajte vi\u0161e, kontaktirajte upravitelja, pi\u0161ite, nazovite i druge glagole. Pove\u0107avate \u0161anse za konverziju u tren oka!<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Kako napisati dobar tekst za newsletter?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kako biste napisali dobar newsletter, savjetujemo vam da se pridr\u017eavate sljede\u0107ih to\u010daka. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Postavite cilj poruke<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kada ste upravo sjeli na prazan list papira i odlu\u010dili objaviti novo remek-djelo pisanja e-mail poruka, zapitajte se za\u0161to pi\u0161ete klijentu. Recimo da ste odlu\u010dili da ovom porukom \u017eelite rasprodati svoje zalihe ili ih obavijestiti o dolasku novog asortimana \u2013 takav mail bi bio promotivne prirode. Ali ako \u017eelite izvijestiti o novostima tvrtke ili podijeliti korisne savjete, to je informativna po\u0161ta.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Posljedi\u010dno, prvi newsletter \u0107e imati konverziju kao glavni KPI. Drugi je zabavan, tako da se stope otvaranja i klikovi iz po\u0161te mogu definirati kao KPI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Copywriting newsletter ima svoje osobitosti. Takvi newsletteri ne prodaju nego ne\u0161to podu\u010davaju ili obavje\u0161tavaju o ne\u010dem va\u017enom. Izvori za takve biltene mogu biti:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">blog \u010dlanci;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">recenzije; <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">zanimljive pri\u010de;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">istra\u017eivanje;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">tr\u017ei\u0161ne ili ni\u0161ne vijesti, <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">najave nadolaze\u0107ih doga\u0111aja. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Shodno tome, takvi tekstovi trebaju biti sa\u017eeti, intrigantni i izazivati interes da se sazna vi\u0161e, razumljivi i lako razumljivi, te jednostavno korisni i ugodni za \u010ditanje.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Posebnost copywritinga za <a href=\"https:\/\/bookafy.com\/hr\/5-najvaznijih-stvari-koje-mala-tvrtka-treba-za-rangiranje-na-googleu-ili-drugim-trazilicama\/\">promotivno pisanje<\/a> je u tome \u0161to se ti tekstovi, prije svega, trebaju prodavati. Bolje koristite vi\u0161e vizualnog materijala. Poka\u017eite cijene i pogodnosti kupnje proizvoda ili usluge i dodajte <a href=\"https:\/\/bookafy.com\/success-stories\/\">izjave<\/a> u\u017eivo, interaktivne blokove prevrtanja, gifove, gumbe i vrtuljke. Veliki dijelovi teksta ovdje su potpuno nepotrebni, ostavite ih za informaciju.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Odredite svoj stil komunikacije<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Idealno je kada tvrtka ima prepoznatljiv ton glasa, koji poma\u017ee da sva komunikacija bude u istom stilu. Ali \u010dak i ako nikada niste razmi\u0161ljali o ovoj temi, mo\u017eete poku\u0161ati sada. Shodno tome, takvi tekstovi trebaju biti sa\u017eeti, intrigantni i izazivati interes da se sazna vi\u0161e, razumljivi i lako razumljivi, te jednostavno korisni i ugodni za \u010ditanje. Pogledajte kako va\u0161a konkurencija komunicira, kako je uobi\u010dajeno voditi dijalog s kupcima u va\u0161em okru\u017eenju i po \u010demu ste druga\u010diji. Neka va\u0161a pisma govore \u017eivim jezikom, a ne kli\u0161ejima iz pro\u0161losti.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Skica A strukture<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Da, da, ne umi\u0161ljate si. Ba\u0161 kao i tekstovi, pisma trebaju imati strukturu i obvezne blokove. Strukturiranje \u0107e vam pomo\u0107i da ne zaboravite dodati prave elemente u svoju e-po\u0161tu: gumbe, zaglavlja, fotografije i blokove dru\u0161tvenih medija i jednostavno smjestiti informacije na na\u010din koji je lak za \u010ditanje.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Dodaj tekst<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nakon \u0161to ste pripremili kostur svog pisma, vrijeme je da dodate malo teksta. Poku\u0161ajte svoje misli u\u010diniti jasnima i razumljivima, izbjegavajte kli\u0161eje, floskule i vodu. Vjerujte mi, ovo \u0107e samo koristiti va\u0161oj po\u0161ti.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Kako pobolj\u0161ati svoj marketing putem e-po\u0161te? <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ipak, potrebno je natjerati sljedbenike da po\u010dnu \u010ditati svu tu groznu glupost, ako dispe\u010derski marketing ima temu. Jedan u\u010dinkovit korak za poticanje toga je opitomizacija e-po\u0161te. Kako? U\u010dinite to tako \u0161to \u0107ete se odnositi na kontakt koji se nalazi u retku predmeta ili u ud\u017ebeniku. Postoji nekoliko <a href=\"https:\/\/bookafy.com\/7-saas-tools\/\">alata<\/a> koji mogu pomo\u0107i u personalizaciji.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uvodni sustav sastavljanja dispe\u010derskih kontakt lista je obrazac za prijavu. S pravim obrascem za prijavu tako\u0111er mo\u017eete prikupiti dragocjene detalje. Za slu\u010daj, ako znate ro\u0111endan potencijalnog klijenta, mo\u017eete mu uputiti utemeljenu \u010destitku. Trik je u tome da oblikujete obrazac za prijavu na takav na\u010din da potaknete pratitelje da daju \u0161to va\u017enije informacije \u2013 A\/B testiranje do isporuke. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/bookafy.com\/hr\/top-5-najboljih-alata-za-upravljanje-drustvenim-medijima-u-2023\/\">Platforma za analitiku dru\u0161tvenih medija<\/a> mo\u017ee vam dati ideju o tome koji va\u0161i proizvodi i po\u0161iljke stvaraju najve\u0107i anga\u017eman. S ovim podacima mo\u017eete slati e-poruke u kojima se spominje \u0161to je trenutno &#8216;vru\u0107e&#8217;. Alati za tra\u017eenje slanja mogu prona\u0107i bitne detalje o va\u0161im vezama. To mo\u017ee uklju\u010divati njihovo stvarno ime, polo\u017eaj u gar\u00e7onu, tvrtku i biografije na dru\u0161tvenim mre\u017eama. Za kratke popise mo\u017eete koristiti ove podatke za ru\u010dno prilago\u0111avanje e-po\u0161te. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Savjeti za pisanje teksta putem e-po\u0161te<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">S daljnjim informacijama o sljedbenicima mo\u017eete pobolj\u0161ati svoj tekstopisac. Za ilustraciju, naslovi su glavni \u010dimbenik u broju otvaranja, dok personalizacija i nedavni vru\u0107i sadr\u017eaj tako\u0111er mogu imati utjecaja. Recimo da ste nedavno opisali ekolo\u0161ke proizvode u objavi na dru\u0161tvenim mre\u017eama koja je bila vrlo popularna. Dakle, stavite sve ove sastavne dijelove zajedno s predmetom koji ka\u017ee: \u201cDragi XXX, zna\u0161 li da na\u0161 proizvod voli teren? \u201d tako\u0111er nastavite s prevarom koja obja\u0161njava za\u0161to imate ekolo\u0161ki proizvod i \u0161to filantrop mo\u017ee u\u010diniti odmah kako bi pomogao terenu. Glavna komunikacija po\u0161iljke i CTA-a trebaju biti &#8220;iznad pakiranja&#8221;, tj. u prvom paragrafu. Sa\u010duvajte ostatak ud\u017ebenika za detalje i daljnje dokaze svoje tvrdnje.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Savjeti za marketing putem e-po\u0161te<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sve vrste manjih prilagodbi mogu se napraviti u tr\u017ei\u0161nim alatima za otpremu, \u0161to daje veliku prednost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ilustracije radi, doba dana u koje snimate poruku mo\u017ee utjecati na otvorenu stopu. Bilo je \u017eivopisnih studija o ovoj temi. I doista postoje usluge koje mogu izra\u010dunati optimalno vrijeme za va\u0161u marku. Op\u0107enito, stilsko vrijeme za snimanje e-po\u0161te je izme\u0111u 800 i 1100 prva tri dana radnog tjedna.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Odr\u017eavanje profesionalnog izgleda tako\u0111er je va\u017eno. E-poruke trebaju sadr\u017eavati totem tvrtke i otpremnicu, koja uklju\u010duje podatke za kontakt stvarne osobe. Tako\u0111er je dobra ideja prilagoditi ud\u017ebenik za vje\u017ebe koji se pojavljuje, za ilustraciju, na mobilnim telefonima i u Gmailu.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a4d50 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"f8a4d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dd2b2ff\" data-id=\"dd2b2ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ada443b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ada443b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7fd77f4\" data-id=\"7fd77f4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71ab58a elementor-widget elementor-widget-image\" data-id=\"71ab58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"525\" data-src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg\" class=\"attachment-large size-large wp-image-289727 lazyload\" alt=\"Online Scheduling Software\" data-srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-330x231.jpg 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-700x490.jpg 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1100x770.jpg 1100w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration.jpg 1200w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/525;\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68a7aa elementor-widget elementor-widget-heading\" data-id=\"f68a7aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">U\u0161tedite vrijeme i novac svom timu uz Bookafy!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a225811 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"a225811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Pomo\u0107u softvera za mre\u017eno zakazivanje sastanaka mo\u017eete automatizirati rezervacije, podsjetnike, sinkronizaciju s kalendarima, dohva\u0107anje URL-ova videosastanaka i jo\u0161 mnogo toga. \n\nIsprobajte Bookafy besplatno danas! <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53effab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"53effab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/bookafy.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Saznajte vi\u0161e<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-601bf6d elementor-widget elementor-widget-spacer\" data-id=\"601bf6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f524988 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f524988\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39e009a\" data-id=\"39e009a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b9e780 elementor-widget elementor-widget-heading\" data-id=\"9b9e780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Preporu\u010deni \u010dlanci<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BOOKAFY BLOG U OVOM OBJAVU Dobri tekstovi nipo\u0161to nisu posljednja stvar koju svaki posao treba u digitalnom prostoru. Poma\u017eu da se proizvod predstavi na isplativ na\u010din, rje\u0161avaju probleme kupaca, odgovaraju [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":308608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1848],"tags":[],"class_list":["post-311177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-postovi-na-blogu","rishi-post"],"rishi__cb_customizer_meta":"","_links":{"self":[{"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/posts\/311177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/comments?post=311177"}],"version-history":[{"count":0,"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/posts\/311177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/media\/308608"}],"wp:attachment":[{"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/media?parent=311177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/categories?post=311177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/tags?post=311177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}