{"id":311395,"date":"2022-09-25T17:03:53","date_gmt":"2022-09-26T00:03:53","guid":{"rendered":"https:\/\/bookafy.com\/spam-rijeci-sto-su-one-8-savjeta-za-izbjegavanje-mape-nezeljene-poste\/"},"modified":"2023-03-08T17:57:10","modified_gmt":"2023-03-09T01:57:10","slug":"spam-rijeci-sto-su-one-8-savjeta-za-izbjegavanje-mape-nezeljene-poste","status":"publish","type":"post","link":"https:\/\/bookafy.com\/hr\/spam-rijeci-sto-su-one-8-savjeta-za-izbjegavanje-mape-nezeljene-poste\/","title":{"rendered":"Spam rije\u010di: \u0161to su one? 8 savjeta za izbjegavanje mape ne\u017eeljene po\u0161te"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"311395\" class=\"elementor elementor-311395\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c2ff54 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3c2ff54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bf1849\" data-id=\"7bf1849\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5636c77 elementor-widget elementor-widget-heading\" data-id=\"5636c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">BOOKAFY BLOG<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1504b elementor-align-left elementor-hidden-phone elementor-widget elementor-widget-post-info\" data-id=\"6e1504b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9b54e3f\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/bookafy.com\/hr\/2022\/09\/25\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>25 rujna, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87102b3 elementor-hidden-phone elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"87102b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/secure.gravatar.com\/avatar\/4ec7da9ea98b9ecfa61e87db52618568dd7da661d2c49e57121ed7b0c4e70d80?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Casey Sullivan\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCasey Sullivan\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1154e0a\" data-id=\"1154e0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c30125 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"9c30125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/03\/Spam-Words.png\" class=\"attachment-full size-full wp-image-309961\" alt=\"Spam Words\" srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/03\/Spam-Words.png 2240w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/03\/Spam-Words-330x186.png 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/03\/Spam-Words-1024x576.png 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/03\/Spam-Words-1536x864.png 1536w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/03\/Spam-Words-2048x1152.png 2048w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/03\/Spam-Words-700x394.png 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/03\/Spam-Words-1100x619.png 1100w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" title=\"|\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd96bea elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-hidden-phone elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"bd96bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c7613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c7613\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-07b92b2 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"07b92b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4862b3 elementor-hidden-tablet elementor-hidden-phone elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"d4862b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:1,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tU OVOM OBJAVU\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__d4862b3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c19b65c\" data-id=\"c19b65c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1491f7e elementor-widget elementor-widget-text-editor\" data-id=\"1491f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dakle, ulo\u017eili ste vrijeme, novac i trud da biste stvorili zanimljivu marketin\u0161ku kampanju putem e-po\u0161te. Koji je najgori mogu\u0107i ishod? Va\u0161a e-po\u0161ta zavr\u0161ava u mapi ne\u017eeljene po\u0161te. I to s dobrim razlogom, jer <\/span><a href=\"https:\/\/dataprot.net\/statistics\/spam-statistics\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Spam putem e-po\u0161te ko\u0161ta 20,5 milijardi dolara svake godine<\/span><\/a> <span style=\"font-weight: 400;\">za tvrtke diljem svijeta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mnogo je razloga za\u0161to va\u0161a e-po\u0161ta dospijeva u pretince ne\u017eeljene po\u0161te, od zastarjelih ili kupljenih popisa e-po\u0161te do nedostatka personalizacije. Kako bismo presko\u010dili ovu veliku prepreku, ovaj vodi\u010d zaranja u klju\u010dni razlog za\u0161to bi va\u0161e poruke e-po\u0161te mogle biti ozna\u010dene kao ne\u017eeljena po\u0161ta: ne\u017eeljene rije\u010di. Tako\u0111er, detaljno \u0107emo opisati naju\u010dinkovitije strategije za va\u0161e e-poruke da dopru do srca va\u0161ih primatelja &#8211; umjesto do spam mape. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0160to su spam rije\u010di?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Spam rije\u010di su sumnjive rije\u010di ili fraze koje klijenti e-po\u0161te vide kao crvenu zastavicu. Ako e-po\u0161ta sadr\u017ei takvu rije\u010d, ona upozorava davatelje po\u0161tanskih sandu\u010di\u0107a na potencijalno zlonamjerne ili obmanjuju\u0107e poruke, a oni te poruke usmjeravaju dalje od ulaznih sandu\u010di\u0107a. Ali \u010dak i ako pro\u0111u kroz filtre ne\u017eeljene po\u0161te, ne\u017eeljene rije\u010di u va\u0161em <\/span><a href=\"https:\/\/bookafy.com\/hr\/vrhunski-prakticni-savjeti-za-pisanje-tekstova-putem-e-poste-u-marketingu-putem-e-poste\/\"><span style=\"font-weight: 400;\">pisanje e-po\u0161te<\/span><\/a> <span style=\"font-weight: 400;\">moglo bi potaknuti primatelje da ozna\u010de va\u0161u e-po\u0161tu kao ne\u017eeljenu po\u0161tu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zajedni\u010dka karakteristika spam rije\u010di je la\u017ena i pretjerana obe\u0107anja pretplatnicima. Cilj je navesti primatelje da kliknu na zlonamjerne poveznice ili da odaju osjetljive osobne podatke. Kao zlatno pravilo, poku\u0161ajte se kloniti rije\u010di povezanih s prodajom, prijevarama, besplatnim stvarima i ishodima koji obe\u0107avaju. Nabrojimo nekoliko naj\u010de\u0161\u0107ih izraza koje treba izbjegavati pri izradi e-poruka:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">100% besplatno<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Najbolja cijena<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bonus<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kupiti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unov\u010diti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kliknite ovdje<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dragi prijatelju<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Popust<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zaraditi novac<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Besplatan pristup\/info\/poklon<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prihod<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pove\u0107ajte prodaju\/promet<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zaraditi novac <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bez tro\u0161kova\/rizika<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nagrada<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kupiti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0160tedi novac<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prijavite se besplatno<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Posebna promocija<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ovo nije ne\u017eeljena po\u0161ta\/sme\u0107e<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Neograni\u010den<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pobijediti<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Popis bi se mogao nastaviti unedogled. Me\u0111utim, kada je rije\u010d o ne\u017eeljenim rije\u010dima, trebali biste zapamtiti da je kontekst bitan. Samo kori\u0161tenje rije\u010di &#8220;popust&#8221; ne\u0107e poslati va\u0161u e-po\u0161tu u ne\u017eeljenu po\u0161tu. Sve se svodi na iskori\u0161tavanje pravih rije\u010di za preno\u0161enje va\u0161e poruke. Opet, radi se o va\u0161em pisanju teksta e-po\u0161te i vrijednosti koju sadr\u017eaj va\u0161e e-po\u0161te nudi primateljima. Posljednje, ali ne manje va\u017eno, radi se o odr\u017eavanju koraka s najboljim strategijama isporu\u010divosti &#8211; i tu smo mi tu da vam pomognemo.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">8 najboljih strategija za izbjegavanje mape ne\u017eeljene po\u0161te<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Uno\u0161enje u pretince pristigle po\u0161te va\u0161ih primatelja ne samo da pobolj\u0161ava va\u0161e \u0161anse za pove\u0107anje konverzija i prodaje. To je klju\u010dni \u010dimbenik u odr\u017eavanju zdrave reputacije po\u0161iljatelja i naila\u017eenju na pouzdanu marku koja po\u0161tuje svoje izglede. Bez daljnjeg odga\u0111anja, opisat \u0107emo naju\u010dinkovitije strategije za za\u0161titu va\u0161ih kampanja e-po\u0161te od ne\u017eeljene po\u0161te.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Koristite pouzdanu uslugu marketinga putem e-po\u0161te<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ovo je najosnovnija strategija da va\u0161a e-po\u0161ta stigne u inbox. Kada filtri ne\u017eeljene po\u0161te provjeravaju IP adresu povezanu s adresom e-po\u0161te s koje se \u0161alje, tra\u017ee pritu\u017ebe na ne\u017eeljenu po\u0161tu povezane s njom. \u0160to to zna\u010di? \u010cak bi i va\u017ee\u0107e i legitimne adrese e-po\u0161te mogle biti ozna\u010dene kao ne\u017eeljena po\u0161ta samo zbog kori\u0161tenja zajedni\u010dkih IP adresa s drugim po\u0161iljateljima koji su ih mo\u017eda zlorabili.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zato je upotreba pouzdane usluge marketinga putem e-po\u0161te jednostavna za tvrtke koje \u017eele zadr\u017eati vjerodostojnost kod pru\u017eatelja usluga pristigle po\u0161te. Robusni ESP-ovi kao \u0161to je Sendinblue i ugledni <\/span><a href=\"https:\/\/moosend.com\/blog\/sendinblue-alternatives\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Sendinblue alternative<\/span><\/a><span style=\"font-weight: 400;\"> poduzeti proaktivne korake kako bi sprije\u010dili po\u0161iljatelje ne\u017eeljene po\u0161te da koriste njihov softver. Zabranom po\u0161iljatelja ne\u017eeljene po\u0161te sa svojih platformi i slanjem samo tra\u017eenog materijala e-po\u0161te, oni \u0161tite svoje korisnike od dobivanja lo\u0161e reputacije po\u0161iljatelja i niskih rezultata isporuke e-po\u0161te. Tako\u0111er, ovi marketin\u0161ki alati putem e-po\u0161te uklju\u010duju zna\u010dajke koje vas tjeraju da izbjegavate druge uobi\u010dajene prakse pokretanja ne\u017eeljene po\u0161te, kao \u0161to je nedodavanje opcije odjave pretplate na va\u0161u e-po\u0161tu. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Razmislite o dvostrukom postupku pretplate<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kada korisnici ispune svoje podatke za kontakt na va\u0161em obrascu kako bi se prijavili za va\u0161 bilten, automatski se dodaju na va\u0161 popis e-po\u0161te. Ali s dvostrukim postupkom pretplate, tvrtke \u0161alju potvrdnu e-po\u0161tu kako bi korisnici kliknuli na poveznicu i potvrdili da \u017eele primati marketin\u0161ki materijal putem e-po\u0161te. Iako \u0107e vam jedan postupak uklju\u010divanja dati ve\u0107u bazu podataka o kontaktima, vjerujte nam kada ka\u017eemo da nema koristi u usporedbi s manjim popisom kvalificiranih primatelja. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">S obzirom da korisnici moraju potvrditi svoje adrese e-po\u0161te klikom na vezu za potvrdu, ne riskirate imati la\u017ene ili zastarjele adrese e-po\u0161te na svom popisu, a istovremeno izbjegavate po\u0161iljatelje ne\u017eeljene po\u0161te i robote. Dakle, ne morate gubiti dodatno vrijeme <\/span><span style=\"font-weight: 400;\">provjera je li adresa e-po\u0161te va\u017ee\u0107a<\/span><span style=\"font-weight: 400;\"> i uklonite la\u017ene adrese e-po\u0161te. I ne samo to, ve\u0107 osiguravate da va\u0161i popisi sadr\u017ee kvalificirane primatelje koji su istinski zainteresirani za va\u0161e poslovne vijesti. To zauzvrat rezultira manjim brojem pritu\u017ebi na ne\u017eeljenu po\u0161tu i pobolj\u0161anom metrikom anga\u017emana.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Ostanite uskla\u0111eni<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ovo je mnogo vi\u0161e od va\u0161ih e-poruka koje ulaze u sandu\u010di\u0107e pretplatnika. Va\u0161 brend mora slijediti sve zakone koji reguliraju digitalne marketin\u0161ke komunikacije. U protivnom riskirate upasti u pravne probleme i kazniti se. Pridr\u017eavaju\u0107i se zakona protiv spama, ostajete uskla\u0111eni sa svakim pretplatnikom, bez obzira gdje se nalazio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na primjer,<\/span> <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">CAN-SPAM Act<\/span><\/a><span style=\"font-weight: 400;\"> zahtijeva da komunicirate samo s primateljima koji su vam dali privolu za to. Tako\u0111er, morate uklju\u010diti opciju odjave pretplate u svoje e-poruke i dr\u017eati se podalje od obmanjuju\u0107ih rije\u010di u svojim predmetima. <\/span><a href=\"https:\/\/gdpr.eu\/data-privacy\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">GDPR<\/span><\/a> <span style=\"font-weight: 400;\">, s druge strane, daje korisnicima kontrolu nad njihovim osobnim podacima sprje\u010davaju\u0107i tvrtke da ih dijele bez njihovog pristanka.<\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Ako mislite da je to puno za preuzeti, imamo dobre vijesti za vas. Ne morate se brinuti o \u010ditanju svih zakona koji postoje i pronala\u017eenju na\u010dina da se pridr\u017eavate svih njih. Ve\u0107ina ESP-ova osigurava da ispunjavate zakone o uskla\u0111enosti s e-po\u0161tom i upravljate podacima o primateljima na eti\u010dki na\u010din, dok potencijalnim klijentima daje mogu\u0107nost da odustanu kad god \u017eele.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Va\u0161 sadr\u017eaj je va\u0161 sveti gral<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u010cak i ako slijedite svaku praksu isporuke e-po\u0161te u knjizi, lo\u0161e napisan sadr\u017eaj e-po\u0161te ili sadr\u017eaj e-po\u0161te koji izgleda kao spam recept je za katastrofu. U poku\u0161aju da pobolj\u0161aju svoju stopu otvaranja e-po\u0161te i <\/span><a href=\"https:\/\/bookafy.com\/ways-to-improve-your-email-conversion-rate\/\"><span style=\"font-weight: 400;\">Stopa pretvorbe<\/span><\/a><span style=\"font-weight: 400;\">, mnogi trgovci padaju u pogre\u0161ku sastavljaju\u0107i pogre\u0161ne e-poruke. Me\u0111utim, navo\u0111enje ljudi da vam otvore e-po\u0161tu ne\u0107e vas dovesti nikamo. Iskrenost je pravilo broj jedan za stvaranje privla\u010dnog i relevantnog sadr\u017eaja e-po\u0161te. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Klonite se alarmantnih ili varljivih naslova i kopija e-po\u0161te s lo\u0161om gramatikom ili nerelevantnim sadr\u017eajem. Umjesto toga, ulo\u017eite sve svoje napore da pretplatnicima poka\u017eete vrijednost koju donosi \u010ditanje va\u0161e e-po\u0161te &#8211; i napi\u0161ite <\/span><span style=\"font-weight: 400;\">uvjerljiv predmet e-po\u0161te<\/span><span style=\"font-weight: 400;\"> koji isti\u010de va\u0161u ponudu. Za ostalo \u0107e se pobrinuti koristan sadr\u017eaj u kombinaciji s odli\u010dnom ponudom. Prije nego \u0161to po\u0161aljete e-poruku, zapitajte se ima li ona vrijednost za primatelje &#8211; ako nije, dvaput razmislite o slanju.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tako\u0111er, va\u017eno je upoznati svoje primatelje, kao i njihove potrebe i bolne to\u010dke. To \u0107e vam pomo\u0107i da izgradite bolje segmente publike i po\u0161aljete ciljani sadr\u017eaj e-po\u0161te koji odgovara ovim potrebama. \u0160to je relevantniji sadr\u017eaj koji stvarate i \u0161to va\u0161i \u010ditatelji vi\u0161e u\u017eivaju u njemu, manja je vjerojatnost da \u0107e va\u0161u e-po\u0161tu ozna\u010diti kao ne\u017eeljenu po\u0161tu. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Uvijek imajte opciju odjave pretplate putem e-po\u0161te<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Govore\u0107i o opt-outu, imati opciju za \u010ditatelje da otka\u017eu pretplatu na va\u0161e e-mail kampanje od iznimne je va\u017enosti. Kao \u0161to je ve\u0107 spomenuto, CAN-SPAM Act zahtijeva da u svaku e-po\u0161tu koju po\u0161aljete uklju\u010dite gumb ili poveznicu za odjavu. Osim toga, omogu\u0107uje primateljima da o vama razmi\u0161ljaju kao o vjerodostojnom brendu koji cijeni njihove preferencije.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ve\u0107ina trgovaca u\u017easava se pomisli da pretplatnici napu\u0161taju njihove mailing liste. Ali istina je da su otkazivanja pretplate daleko bolja od pritu\u017ebi na ne\u017eeljenu po\u0161tu. A \u017ealbe na spam mogu se smanjiti ako \u010ditatelji imaju drugi izlaz. Stoga svakako dodajte vidljivu i istaknutu vezu za odjavu pretplate kako je \u010ditateljima ne bi bilo te\u0161ko otkriti unutar blokova kopije. \u0160tovi\u0161e, najvi\u0161e <\/span><a href=\"https:\/\/moosend.com\/blog\/email-template-builders\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">alati za izradu predlo\u017eaka e-po\u0161te<\/span><\/a> <span style=\"font-weight: 400;\">nude opcije prilagodbe gumba za odjavu pretplate ako \u017eelite prilagoditi njegov font, boju ili polo\u017eaj &#8211; ili ga samo uskladiti s cjelokupnim brendiranjem.<\/span> <\/p>\n<h3><span style=\"font-weight: 400;\">6. Zatra\u017eite od primatelja da va\u0161u adresu e-po\u0161te stave na popis dopu\u0161tenih<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">U idealnom slu\u010daju, trebali biste primijeniti ovu praksu u svojim e-porukama dobrodo\u0161lice budu\u0107i da je savr\u0161eno vrijeme da va\u0161i primatelji poduzmu ovu vrstu radnje. Dakle, kada se netko prvi put pridru\u017ei va\u0161em popisu e-po\u0161te, svakako ga zamolite da va\u0161u adresu e-po\u0161te stavi na popis dopu\u0161tenih kako biste ubudu\u0107e primali e-po\u0161tu od va\u0161eg brenda. No velika je vjerojatnost da ne\u0107e to\u010dno znati \u0161to u\u010diniti i ne\u0107e htjeti potro\u0161iti previ\u0161e vremena ili truda na to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kako biste im olak\u0161ali \u017eivot i pokazali im da ste o svemu unaprijed razmislili, razmislite o tome da im ponudite upute o tome kako mogu dodati va\u0161u adresu e-po\u0161te na svoj popis kontakata ili pouzdanih po\u0161iljatelja. Najvi\u0161e <\/span><span style=\"font-weight: 400;\">klijenti e-po\u0161te<\/span> <span style=\"font-weight: 400;\">poku\u0161avaju osigurati da njihovi filtri za ne\u017eeljenu po\u0161tu ne hvataju e-po\u0161tu koja dolazi od va\u0161ih kontakata ili pouzdanih po\u0161iljatelja, stoga ne\u0107e ozna\u010diti takvu e-po\u0161tu kao ne\u017eeljenu po\u0161tu.<\/span> <\/p>\n<h3><span style=\"font-weight: 400;\">7. Ne koristite ne\u017eeljene poruke s predmetom e-po\u0161te<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u010cak i najdetaljniji popis ne\u017eeljenih rije\u010di ne\u0107e vam dati sve odgovore na to mogu li predmeti va\u0161e e-po\u0161te biti ozna\u010deni kao ne\u017eeljena po\u0161ta ili ne. Filtri ne\u017eeljene po\u0161te postaju sve sofisticiraniji, pa bi bilo bolje usvojiti holisti\u010dkiji pristup kada je rije\u010d o izradi va\u0161ih naslova. Umjesto da samo izbjegavate odre\u0111ene rije\u010di koje potencijalni klijenti i klijenti e-po\u0161te povezuju s ne\u017eeljenim porukama, trebali biste se kloniti praksi poput sljede\u0107eg:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pretjerana upotreba posebnih znakova<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Predmeti pisani velikim slovima<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Previ\u0161e uskli\u010dnika<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reference na novac i laku zaradu<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Opet, sve je stvar konteksta. Stoga samo kori\u0161tenje posebnog znaka ili rije\u010di povezane s profitom ne\u0107e va\u0161u e-po\u0161tu preusmjeriti u mapu ne\u017eeljene po\u0161te. Kao op\u0107e pravilo, izbjegavajte kori\u0161tenje rije\u010di koje zvu\u010de prodajno ili davanje obe\u0107anja koja nisu u skladu sa sadr\u017eajem va\u0161e e-po\u0161te. I nemojte vikati na primatelje svoje e-po\u0161te jer \u0107e to rezultirati time da \u0107e oni ozna\u010diti va\u0161u e-po\u0161tu bez razmi\u0161ljanja. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. Koristite metode provjere autenti\u010dnosti e-po\u0161te<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Vjerojatnije je da \u0107e poruke e-po\u0161te koje pro\u0111u provjere autenti\u010dnosti sletjeti u pretince pretplatnika. Ove se provjere koriste za potvrdu da e-poruke dolaze s va\u0161e specifi\u010dne domene. Upotrebom metoda provjere autenti\u010dnosti e-po\u0161te pobolj\u0161avate svoje <\/span><a href=\"https:\/\/bookafy.com\/ways-to-communicate-brand-credibility-using-your-online-presence\/\"><span style=\"font-weight: 400;\">kredibilitet marke<\/span><\/a><span style=\"font-weight: 400;\"> i u\u010dinite da davatelji inboxa vjeruju va\u0161oj e-po\u0161ti. Stoga se pobrinu da ih usmjere u inbox umjesto u mapu ne\u017eeljene po\u0161te.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ipak, ne\u0107emo vam lagati. Mo\u017eda \u0107e trebati malo truda za postavljanje, ali isplati se. Jo\u0161 jednom, va\u0161 marketin\u0161ki program putem e-po\u0161te mo\u017ee biti va\u0161 pouzdani saveznik jer vam daje alate za postavljanje glavnih metoda provjere autenti\u010dnosti, kao \u0161to su SPF, DKIM i DMARC.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Zavr\u0161ne rije\u010di<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kada marketin\u0161ke promocije putem e-po\u0161te zavr\u0161e u ne\u017eeljenoj po\u0161ti, to je izgubljeno vrijeme, trud i resursi za va\u0161e poslovanje. Na\u017ealost, u jednom \u0107e se trenutku to dogoditi. Nijednom marketin\u0161kom stru\u010dnjaku ili vlasniku tvrtke ne svi\u0111a se ta pomisao i upravo zato biste trebali pa\u017eljivo planirati svaki dio svog <\/span><a href=\"https:\/\/envato.com\/blog\/email-marketing-trends\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">marketin\u0161ka strategija putem e-po\u0161te<\/span><\/a> <span style=\"font-weight: 400;\">kako biste osigurali da va\u0161a e-po\u0161ta stigne u sandu\u010di\u0107e primatelja.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ovaj vam je vodi\u010d dao jasnu predod\u017ebu o tome \u0161to uzrokuje da marketin\u0161ka e-po\u0161ta sleti u mapu s ne\u017eeljenom po\u0161tom, kao i najbolje strategije da ih sprije\u010dite da tamo zavr\u0161e. Sve \u0161to trebate u\u010diniti je usvojiti ih i dosljedno ih slijediti za svaku e-po\u0161tu koju distribuirate. Sve dok to \u010dinite, budite uvjereni da \u0107e vas pru\u017eatelji usluga pristigle po\u0161te nagraditi svojim povjerenjem, a va\u0161e kampanje e-po\u0161tom ispunit \u0107e svoje marketin\u0161ke ciljeve.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a4d50 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"f8a4d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dd2b2ff\" data-id=\"dd2b2ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ada443b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ada443b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7fd77f4\" data-id=\"7fd77f4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71ab58a elementor-widget elementor-widget-image\" data-id=\"71ab58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"525\" data-src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg\" class=\"attachment-large size-large wp-image-289727 lazyload\" alt=\"Online Scheduling Software\" data-srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-330x231.jpg 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-700x490.jpg 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1100x770.jpg 1100w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration.jpg 1200w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/525;\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68a7aa elementor-widget elementor-widget-heading\" data-id=\"f68a7aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">U\u0161tedite vrijeme i novac svom timu uz Bookafy!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a225811 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"a225811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Pomo\u0107u softvera za mre\u017eno zakazivanje sastanaka mo\u017eete automatizirati rezervacije, podsjetnike, sinkronizaciju s kalendarima, dohva\u0107anje URL-ova videosastanaka i jo\u0161 mnogo toga. \n\nIsprobajte Bookafy besplatno danas! <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53effab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"53effab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/bookafy.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Saznajte vi\u0161e<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-601bf6d elementor-widget elementor-widget-spacer\" data-id=\"601bf6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f524988 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f524988\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39e009a\" data-id=\"39e009a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b9e780 elementor-widget elementor-widget-heading\" data-id=\"9b9e780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Preporu\u010deni \u010dlanci<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BOOKAFY BLOG U OVOM OBJAVU Dakle, ulo\u017eili ste vrijeme, novac i trud da biste stvorili zanimljivu marketin\u0161ku kampanju putem e-po\u0161te. Koji je najgori mogu\u0107i ishod? Va\u0161a e-po\u0161ta zavr\u0161ava u mapi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":309961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1848],"tags":[],"class_list":["post-311395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-postovi-na-blogu","rishi-post"],"rishi__cb_customizer_meta":"","_links":{"self":[{"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/posts\/311395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/comments?post=311395"}],"version-history":[{"count":0,"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/posts\/311395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/media\/309961"}],"wp:attachment":[{"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/media?parent=311395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/categories?post=311395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookafy.com\/hr\/wp-json\/wp\/v2\/tags?post=311395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}