{"id":311271,"date":"2023-03-19T20:18:00","date_gmt":"2023-03-20T03:18:00","guid":{"rendered":"https:\/\/bookafy.com\/topp-handlingsrike-tips-for-e-postkopiering-i-e-postmarkedsforing\/"},"modified":"2023-01-04T12:44:02","modified_gmt":"2023-01-04T20:44:02","slug":"topp-handlingsrike-tips-for-e-postkopiering-i-e-postmarkedsforing","status":"publish","type":"post","link":"https:\/\/bookafy.com\/nb\/topp-handlingsrike-tips-for-e-postkopiering-i-e-postmarkedsforing\/","title":{"rendered":"Topp handlingsrike tips for e-postkopiering i e-postmarkedsf\u00f8ring"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"311271\" class=\"elementor elementor-311271\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c2ff54 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3c2ff54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bf1849\" data-id=\"7bf1849\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5636c77 elementor-widget elementor-widget-heading\" data-id=\"5636c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">BOOKAFY BLOGG<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1504b elementor-align-left elementor-hidden-phone elementor-widget elementor-widget-post-info\" data-id=\"6e1504b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9b54e3f\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/bookafy.com\/nb\/2023\/03\/19\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>mars 19, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87102b3 elementor-hidden-phone elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"87102b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/secure.gravatar.com\/avatar\/4ec7da9ea98b9ecfa61e87db52618568dd7da661d2c49e57121ed7b0c4e70d80?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Casey Sullivan\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCasey Sullivan\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1154e0a\" data-id=\"1154e0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c30125 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"9c30125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting.png\" class=\"attachment-full size-full wp-image-308623\" alt=\"Email Copywriting\" srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting.png 2240w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-330x186.png 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1024x576.png 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1536x864.png 1536w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-2048x1152.png 2048w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-700x394.png 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1100x619.png 1100w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" title=\"|\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd96bea elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-hidden-phone elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"bd96bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c7613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c7613\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-07b92b2 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"07b92b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4862b3 elementor-hidden-tablet elementor-hidden-phone elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"d4862b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:1,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tI DETTE INNLEGGET\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__d4862b3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c19b65c\" data-id=\"c19b65c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1491f7e elementor-widget elementor-widget-text-editor\" data-id=\"1491f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gode tekster er p\u00e5 ingen m\u00e5te det siste en bedrift trenger i det digitale rom. De hjelper til med \u00e5 presentere et produkt l\u00f8nnsomt, jobbe gjennom kundesmerter, svare p\u00e5 sp\u00f8rsm\u00e5l og bringe konverteringer til t\u00e5rer. I denne artikkelen bestemte vi oss for \u00e5 se p\u00e5 vanskelighetene med e-postkopiering og dele v\u00e5re erfaringer med deg.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">S\u00e6regenheter Av Email Copywriting<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I begynnelsen, la oss definere <\/span><a href=\"https:\/\/lagrowthmachine.com\/email-copywriting\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n  <span style=\"font-weight: 400;\">sjekk din e-post copywriting<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kortfattethet og enkelhet. Denne regelen gjelder for all kommunikasjon i dagens verden. L\u00e6r \u00e5 snakke enkelt og rett p\u00e5 sak, unng\u00e5 lange setninger og kompliserte konstruksjoner;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vekt p\u00e5 fordel. Enhver melding du sender, skal v\u00e6re nyttig for mottakeren. Denne regelen er grunnlaget for god brukbarhet og lesbarhet av e-post. Samtidig, i <a href=\"https:\/\/bookafy.com\/ways-to-improve-your-email-conversion-rate\/\">nyhetsbrevet<\/a>, kan fordelen uttrykkes ikke bare i rabatter og kampanjer, men ogs\u00e5 i form av interessant informasjon;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visuell appell. Lerreter med tekst f\u00e5 mennesker vil \u00f8nske \u00e5 lese, men hvis du legger til bilder, punktlister, overskrifter og andre elementer &#8211; blir det lettere \u00e5 leve og puste p\u00e5 en gang. Ikke fors\u00f8m designet, ved synet av brevet skal \u00f8yet bare v\u00e6re lykkelig;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engasjement og interesse. Betydningen av meldingen din skal v\u00e6re lett \u00e5 lese og finne et svar i leseren. Fordi kvalitetstekst og et godt design ikke vil hjelpe mye hvis du skriver om den kjemiske sammensetningen av neglelakken for en person som er mye mer interessert i \u00e5 l\u00e6re om paletten med fasjonable farger for sommeren 2023;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Handlingsorientering. Meldingsteksten skal motivere folk til \u00e5 kontakte deg eller bekrefte din kompetanse om et emne. Ikke glem \u00e5 bruke handlingsoppfordringer: kj\u00f8p, se, l\u00e6r mer, kontakt en leder, skriv, ring og andre verb. Du \u00f8ker sjansene for konvertering p\u00e5 kort tid!<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Hvordan skrive en god nyhetsbrevtekst?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For \u00e5 skrive et godt nyhetsbrev, anbefaler vi deg \u00e5 holde deg til f\u00f8lgende punkter.  <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Sett m\u00e5let med meldingen<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">N\u00e5r du nettopp har satt deg ned p\u00e5 et blankt ark og bestemt deg for \u00e5 gi ut et nytt mesterverk av e-posttekst, sp\u00f8r deg selv hvorfor du skriver til klienten. La oss si at du har bestemt deg for at du vil bruke denne meldingen til \u00e5 selge aksjen din eller fortelle dem om ankomsten av et nytt sortiment &#8211; en slik utsendelse vil v\u00e6re av salgsfremmende karakter. Men hvis du vil rapportere bedriftsnyheter eller dele nyttige tips, er det en informativ utsendelse.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">  F\u00f8lgelig vil det f\u00f8rste nyhetsbrevet ha konvertering som hoved-KPI. Den andre er underholdende, s\u00e5 \u00e5pne priser og klikk fra utsendelsen kan defineres som KPI-er.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Copywriting nyhetsbrev har sine s\u00e6regenheter. Slike nyhetsbrev selger ikke, men l\u00e6rer noe eller varsler om noe viktig. Kilder for slike nyhetsbrev kan v\u00e6re:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">blogg artikler;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vurderinger;  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">interessante historier;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">forskning;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">marked eller nisje nyheter,  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">kunngj\u00f8ringer av kommende arrangementer.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Derfor b\u00f8r slike tekster v\u00e6re kortfattede, spennende og provoserende interesse for \u00e5 l\u00e6re mer, forst\u00e5elig og lett \u00e5 forst\u00e5, og bare nyttig og hyggelig \u00e5 lese.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det s\u00e6regne ved copywriting for <a href=\"https:\/\/bookafy.com\/nb\/topp-5-nodvendigheter-en-liten-bedrift-trenger-a-rangere-i-google-eller-andre-sokemotorer\/\">salgsfremmende skriving<\/a> er at disse tekstene i utgangspunktet skal selge. Bedre bruk mer visuelt materiale. Vis prisene og fordelene ved \u00e5 kj\u00f8pe et produkt eller en tjeneste, og legg til live attester, interaktive rollover-blokker, gifs, <a href=\"https:\/\/bookafy.com\/success-stories\/\">knapper<\/a> og karuseller. Store tekststykker er helt un\u00f8dvendige her, la dem v\u00e6re til informasjon.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Bestem kommunikasjonsstilen din<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Det er ideelt n\u00e5r et selskap har en gjenkjennelig tone, noe som bidrar til \u00e5 holde all kommunikasjon i samme stil. Men selv om du aldri har tenkt p\u00e5 dette emnet, kan du pr\u00f8ve det n\u00e5. Derfor b\u00f8r slike tekster v\u00e6re kortfattede, spennende og provoserende interesse for \u00e5 l\u00e6re mer, forst\u00e5elig og lett \u00e5 forst\u00e5, og bare nyttig og hyggelig \u00e5 lese. Se p\u00e5 hvordan konkurrentene kommuniserer, hvordan det er vanlig \u00e5 ha en dialog med kundene i milj\u00f8et ditt, og hva som gj\u00f8r deg annerledes. La brevene dine snakke i levende spr\u00e5k, ikke i klisjeer fra fortiden.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Skisse en struktur<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ja, ja, du forestiller deg det ikke. P\u00e5 samme m\u00e5te som tekster, b\u00f8r bokstaver ha struktur og obligatoriske blokker. Strukturering vil hjelpe deg \u00e5 huske \u00e5 legge til de riktige elementene i e-postene dine: knapper, overskrifter, bilder og blokkeringer av sosiale medier, og bare plassere informasjonen p\u00e5 en m\u00e5te som er lett \u00e5 lese.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Legg til tekst<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">N\u00e5r du har f\u00e5tt skjelettet til brevet klart, er det p\u00e5 tide \u00e5 legge til litt tekst. Pr\u00f8v \u00e5 gj\u00f8re tankene dine klare og forst\u00e5elige, og unng\u00e5 klisjeer, platityder og vann. Tro meg, dette vil bare v\u00e6re til nytte for utsendelsen din.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Hvordan spikre e-postmarkedsf\u00f8ringen din?  <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Likevel er det for \u00e5 f\u00e5 tilhengerne til \u00e5 begynne \u00e5 lese alt det forferdelige lettlurte, Hvis forsendelsesmarkedsf\u00f8ring har et tema. Et effektivt skritt for \u00e5 oppmuntre til dette er \u00e5 opitomize e-post. Hvordan? Gj\u00f8r det ved \u00e5 forholde seg til kontakten nesten i emnelinjen eller l\u00e6reboken. Det finnes flere <a href=\"https:\/\/bookafy.com\/7-saas-tools\/\">verkt\u00f8y<\/a> som kan hjelpe med personalisering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det innledende systemet for \u00e5 opprette kontaktlister for forsendelse er p\u00e5meldingsskjemaet. Med riktig p\u00e5meldingsskjema kan du ogs\u00e5 samle dyrebare detaljer. For tilfelle, ved \u00e5 kjenne en leders bursdag, kan du skyte dem et underbygget gratulasjonskort. Trikset er \u00e5 utforme p\u00e5meldingsskjemaet p\u00e5 en slik m\u00e5te at f\u00f8lgerskapet flyttes for \u00e5 gi s\u00e5 viktig informasjon som mulig \u2013 A\/B-testing til leveransen.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En <a href=\"https:\/\/bookafy.com\/nb\/topp-5-beste-verktoy-for-administrasjon-av-sosiale-medier-i-2023\/\">analyseplattform for sosiale medier<\/a> kan gi deg en ide om hvilke av produktene og forsendelsene dine som skaper st\u00f8rst mulig engasjement. Med disse dataene kan du skyte e-postmeldinger som nevner hva som er &#8216;varmt&#8217; for \u00f8yeblikket. Forsendelsesoppslagsverkt\u00f8y kan finne viktige detaljer om tilkoblingene dine. Dette kan inkludere deres faktiske navn, gar\u00e7on-stilling, selskap og biografier p\u00e5 sosiale medier. For korte lister kan du bruke disse dataene til \u00e5 tilpasse e-postene dine manuelt.  <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Email Copywriting Tips<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Med ytterligere oppf\u00f8lgingsinformasjon kan du forbedre tekstforfatteren din. For illustrasjon er emnelinjer en viktig faktor i \u00e5pningsfrekvensen, mens personalisering og et nylig varmt innhold ogs\u00e5 kan ha innvirkning. La oss si at du i det siste har dekketmilj\u00f8vennlige produkter i et innlegg p\u00e5 sosiale medier som var veritably popul\u00e6rt. S\u00e5 sett alle disse bestanddelene sammen med en emnelinje som sier: &#8220;Kj\u00e6re XXX, vet du at produktet v\u00e5rt elsker terrenget?&#8221; f\u00f8lger ogs\u00e5 opp med lettlurt som forklarer hvorfor du har et gr\u00f8nt produkt, og hva filantropen kan gj\u00f8re akkurat n\u00e5 for \u00e5 hjelpe terrenget. Hovedkommunikasjonen til utsendelsen og CTA b\u00f8r begge gj\u00f8re &#8220;over pakken&#8221;, dvs. i f\u00f8rste ledd. Spar resten av l\u00e6reboken for detaljer og ytterligere bevis p\u00e5 p\u00e5standen din.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tips om e-postmarkedsf\u00f8ring<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Alle slags mindre tilpasninger kan gj\u00f8res i forsendelsesmarkedsf\u00f8ring juggernauts som legger opp til en stor fordel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For illustrasjon kan tidspunktet p\u00e5 dagen du skyter en forsendelse p\u00e5virke \u00e5pningsfrekvensen. Det har v\u00e6rt fargerike studier om dette emnet. Og det er faktisk tjenester som kan beregne den optimale timingen for merkevaren din. Vanligvis er den stilige tiden til \u00e5 skyte e-post mellom 800 og 1100 p\u00e5 de tre f\u00f8rste dagene av arbeidsuken.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c5 opprettholde et profesjonelt utseende er ogs\u00e5 viktig. E-postmeldinger skal inneholde selskapets totem og en forsendelsesh\u00e5nd, som inkluderer kontaktinformasjonen til en faktisk person. Det er ogs\u00e5 en god id\u00e9 \u00e5 tilpasse oppgaveboken som vises, for illustrasjon, p\u00e5 mobiltelefoner og i Gmail.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a4d50 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"f8a4d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dd2b2ff\" data-id=\"dd2b2ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ada443b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ada443b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7fd77f4\" data-id=\"7fd77f4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71ab58a elementor-widget elementor-widget-image\" data-id=\"71ab58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"525\" data-src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg\" class=\"attachment-large size-large wp-image-289742 lazyload\" alt=\"Online Scheduling Software\" data-srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-330x231.jpg 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-700x490.jpg 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1100x770.jpg 1100w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration.jpg 1200w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/525;\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68a7aa elementor-widget elementor-widget-heading\" data-id=\"f68a7aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Spar teamet ditt tid og penger med Bookafy!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a225811 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"a225811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ved hjelp av online avtaleplanleggingsprogramvare kan du automatisere bestilling, p\u00e5minnelser, synkronisering til kalendere, hente nettadresser til videom\u00f8ter og mye mer.  \n\nPr\u00f8v Bookafy gratis i dag!  <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53effab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"53effab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/bookafy.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">F\u00e5 mer informasjon<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-601bf6d elementor-widget elementor-widget-spacer\" data-id=\"601bf6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f524988 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f524988\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39e009a\" data-id=\"39e009a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b9e780 elementor-widget elementor-widget-heading\" data-id=\"9b9e780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Anbefalte artikler<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BOOKAFY BLOGG I DETTE INNLEGGET Gode tekster er p\u00e5 ingen m\u00e5te det siste en bedrift trenger i det digitale rom. De hjelper til med \u00e5 presentere et produkt l\u00f8nnsomt, jobbe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":308623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1858],"tags":[],"class_list":["post-311271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogginnlegg","rishi-post"],"rishi__cb_customizer_meta":"","_links":{"self":[{"href":"https:\/\/bookafy.com\/nb\/wp-json\/wp\/v2\/posts\/311271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookafy.com\/nb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookafy.com\/nb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookafy.com\/nb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bookafy.com\/nb\/wp-json\/wp\/v2\/comments?post=311271"}],"version-history":[{"count":0,"href":"https:\/\/bookafy.com\/nb\/wp-json\/wp\/v2\/posts\/311271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookafy.com\/nb\/wp-json\/wp\/v2\/media\/308623"}],"wp:attachment":[{"href":"https:\/\/bookafy.com\/nb\/wp-json\/wp\/v2\/media?parent=311271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookafy.com\/nb\/wp-json\/wp\/v2\/categories?post=311271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookafy.com\/nb\/wp-json\/wp\/v2\/tags?post=311271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}