{"id":311275,"date":"2023-03-19T20:18:00","date_gmt":"2023-03-20T03:18:00","guid":{"rendered":"https:\/\/bookafy.com\/top-dicas-para-a-escrita-de-copias-por-e-mail-no-marketing-por-e-mail\/"},"modified":"2023-03-14T04:59:59","modified_gmt":"2023-03-14T11:59:59","slug":"top-dicas-para-a-escrita-de-copias-por-e-mail-no-marketing-por-e-mail","status":"publish","type":"post","link":"https:\/\/bookafy.com\/pt-br\/top-dicas-para-a-escrita-de-copias-por-e-mail-no-marketing-por-e-mail\/","title":{"rendered":"Top Dicas para a escrita de c\u00f3pias por e-mail no marketing por e-mail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"311275\" class=\"elementor elementor-311275\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c2ff54 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3c2ff54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bf1849\" data-id=\"7bf1849\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5636c77 elementor-widget elementor-widget-heading\" data-id=\"5636c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">BOOKAFY BLOG<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1504b elementor-align-left elementor-hidden-phone elementor-widget elementor-widget-post-info\" data-id=\"6e1504b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9b54e3f\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/bookafy.com\/pt-br\/2023\/03\/19\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>mar\u00e7o 19, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87102b3 elementor-hidden-phone elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"87102b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/secure.gravatar.com\/avatar\/4ec7da9ea98b9ecfa61e87db52618568dd7da661d2c49e57121ed7b0c4e70d80?s=300&#038;d=mm&#038;r=g\" alt=\"Foto de Casey Sullivan\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCasey Sullivan\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1154e0a\" data-id=\"1154e0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c30125 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"9c30125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting.png\" class=\"attachment-full size-full wp-image-308626\" alt=\"Email Copywriting\" srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting.png 2240w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-330x186.png 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1024x576.png 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1536x864.png 1536w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-2048x1152.png 2048w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-700x394.png 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1100x619.png 1100w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" title=\"|\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd96bea elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-hidden-phone elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"bd96bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c7613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c7613\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-07b92b2 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"07b92b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4862b3 elementor-hidden-tablet elementor-hidden-phone elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"d4862b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:1,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;N\\u00e3o foram encontrados cabe\\u00e7alhos nesta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tNESTE POST\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Abrir Tabela de Conte\u00fados\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Fechar Tabela de Conte\u00fados\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__d4862b3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c19b65c\" data-id=\"c19b65c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1491f7e elementor-widget elementor-widget-text-editor\" data-id=\"1491f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bons textos n\u00e3o s\u00e3o de forma alguma a \u00faltima coisa que qualquer empresa precisa no espa\u00e7o digital. Ajudam a apresentar um produto de forma rent\u00e1vel, trabalham atrav\u00e9s das dores do cliente, respondem a perguntas e levam as convers\u00f5es \u00e0s l\u00e1grimas. Neste artigo, decidimos analisar os meandros da reda\u00e7\u00e3o de e-mails e partilhar consigo as nossas experi\u00eancias.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Peculiaridades da reda\u00e7\u00e3o de e-mails<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Logo no in\u00edcio, vamos definir o <\/span><a href=\"https:\/\/lagrowthmachine.com\/email-copywriting\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n  <span style=\"font-weight: 400;\">verifique o seu e-mail copywriting<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brevidade e simplicidade. Esta regra aplica-se a toda a comunica\u00e7\u00e3o no mundo de hoje. Aprenda a falar de forma simples e directa, evite frases longas e constru\u00e7\u00f5es complicadas;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00canfase no benef\u00edcio. Qualquer mensagem que envie deve ser \u00fatil ao destinat\u00e1rio. Esta regra \u00e9 a base da boa operacionalidade e legibilidade dos e-mails. Ao mesmo tempo, na <a href=\"https:\/\/bookafy.com\/ways-to-improve-your-email-conversion-rate\/\">newsletter<\/a>, o benef\u00edcio pode ser expresso n\u00e3o s\u00f3 em descontos e promo\u00e7\u00f5es, mas tamb\u00e9m sob a forma de informa\u00e7\u00e3o interessante;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apelo visual. Telas de texto que poucas pessoas querer\u00e3o ler, mas se acrescentar imagens, listas de bolhas, t\u00edtulos, e outros elementos &#8211; viver e respirar de uma s\u00f3 vez torna-se mais f\u00e1cil. N\u00e3o negligencie o desenho, \u00e0 vista da carta o olho s\u00f3 deve estar feliz;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Envolvimento e interesse. O significado da sua mensagem deve ser f\u00e1cil de ler e encontrar uma resposta no leitor. Porque um texto de qualidade e um bom design n\u00e3o ajudar\u00e1 muito se escrever sobre a composi\u00e7\u00e3o qu\u00edmica do esmalte para uma pessoa que est\u00e1 muito mais interessada em aprender sobre a paleta de cores da moda para o Ver\u00e3o de 2023;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Orienta\u00e7\u00e3o para a Ac\u00e7\u00e3o. O texto da mensagem deve motivar as pessoas a contact\u00e1-lo ou a afirmar a sua experi\u00eancia sobre um t\u00f3pico. N\u00e3o se esque\u00e7a de usar chamadas para a ac\u00e7\u00e3o: comprar, olhar, aprender mais, contactar um gestor, escrever, telefonar, e outros verbos. Aumenta as possibilidades de convers\u00e3o em pouco tempo!<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Como redigir um bom texto de boletim informativo?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Para escrever um bom boletim informativo, aconselhamo-lo a cingir-se aos seguintes pontos.  <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Definir o Objectivo da Mensagem<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Quando tiver acabado de se sentar numa folha de papel em branco e decidir lan\u00e7ar uma nova obra-prima de copywriting por e-mail, pergunte-se porque est\u00e1 a escrever para o cliente. Digamos que decidiu que quer usar esta mensagem para vender o seu stock ou contar-lhes a chegada de um novo sortido &#8211; um tal envio seria de natureza promocional. Mas se quiser relatar not\u00edcias da empresa ou partilhar dicas \u00fateis, \u00e9 um correio informativo.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">  Consequentemente, o primeiro boletim informativo ter\u00e1 a convers\u00e3o como o principal KPI. A segunda \u00e9 divertida, pelo que as taxas abertas e os click-throughs do correio podem ser definidos como KPIs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A reda\u00e7\u00e3o de boletins informativos tem as suas peculiaridades. Tais boletins informativos n\u00e3o vendem mas ensinam algo ou notificam sobre algo importante. As fontes para tais boletins informativos podem ser:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">artigos no blogue;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">revis\u00f5es;  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">hist\u00f3rias interessantes;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">investiga\u00e7\u00e3o;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">not\u00edcias de mercado ou de nicho,  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">an\u00fancios dos pr\u00f3ximos eventos.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Consequentemente, tais textos devem ser sucintos, intrigantes, e provocar interesse em aprender mais, compreens\u00edveis e f\u00e1ceis de compreender, e simplesmente \u00fateis e agrad\u00e1veis de ler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A peculiaridade da reda\u00e7\u00e3o para a <a href=\"https:\/\/bookafy.com\/pt-br\/top-5-necessities-a-small-business-needs-to-rank-in-google-ou-outros-motores-de-busca\/\">escrita promocional<\/a> \u00e9 que estes textos, em primeiro lugar, devem ser vendidos. Utilizar melhor mais material visual. Mostrar os pre\u00e7os e benef\u00edcios da compra de um produto ou servi\u00e7o, e adicionar <a href=\"https:\/\/bookafy.com\/success-stories\/\">testemunhos<\/a> ao vivo, blocos interactivos de capotagem, gifs, bot\u00f5es, e carross\u00e9is. Grandes peda\u00e7os de texto s\u00e3o completamente desnecess\u00e1rios aqui, deixe-os para informa\u00e7\u00e3o.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Determine o seu estilo de comunica\u00e7\u00e3o<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c9 ideal quando uma empresa tem um tom de voz reconhec\u00edvel, o que ajuda a manter todas as comunica\u00e7\u00f5es no mesmo estilo. Mas mesmo que nunca tenha pensado sobre este t\u00f3pico, pode experiment\u00e1-lo agora. Consequentemente, tais textos devem ser sucintos, intrigantes, e provocar interesse em aprender mais, compreens\u00edveis e f\u00e1ceis de compreender, e simplesmente \u00fateis e agrad\u00e1veis de ler. Veja como os seus concorrentes comunicam, como \u00e9 habitual ter um di\u00e1logo com os clientes no seu ambiente, e o que o torna diferente. Deixem as vossas cartas falar em l\u00edngua viva, n\u00e3o em clich\u00e9s do passado.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Esbo\u00e7o Uma Estrutura<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sim, sim, n\u00e3o est\u00e1 a imagin\u00e1-lo. Tal como os textos, as cartas devem ter estrutura e blocos obrigat\u00f3rios. A estrutura\u00e7\u00e3o ajud\u00e1-lo-\u00e1 a lembrar de adicionar os elementos certos aos seus e-mails: bot\u00f5es, cabe\u00e7alhos, fotografias, e blocos de meios de comunica\u00e7\u00e3o social, e apenas colocar a informa\u00e7\u00e3o de uma forma que seja f\u00e1cil de ler.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Adicionar texto<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Assim que tiveres o esqueleto da tua carta pronto, est\u00e1 na altura de acrescentar algum texto. Tente tornar os seus pensamentos claros e compreens\u00edveis, e evite clich\u00e9s, banalidades, e \u00e1gua. Acredite em mim, isto s\u00f3 beneficiar\u00e1 o seu envio.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Como pregar o seu Email Marketing?  <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ainda assim, \u00e9 para conseguir que os seguidores comecem a ler toda aquela horr\u00edvel fraude, se o marketing de expedi\u00e7\u00e3o tem um tema. Um passo eficaz para encorajar isto \u00e9 optar por optomizar os e-mails. Como? Fa\u00e7a-o atrav\u00e9s do contacto quase na linha de assunto ou no livro de texto. H\u00e1 v\u00e1rias <a href=\"https:\/\/bookafy.com\/7-saas-tools\/\">ferramentas<\/a> que podem ajudar na personaliza\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O sistema introdut\u00f3rio de elabora\u00e7\u00e3o de listas de contactos de despacho \u00e9 o formul\u00e1rio de inscri\u00e7\u00e3o. Com o formul\u00e1rio de inscri\u00e7\u00e3o correcto, pode tamb\u00e9m reunir detalhes preciosos. Para o caso, ao conhecer o anivers\u00e1rio de um chumbo, pode disparar-lhes um cart\u00e3o de felicita\u00e7\u00f5es fundamentado. O truque \u00e9 conceber a forma de inscri\u00e7\u00e3o de modo a deslocar o seguidor para dar a informa\u00e7\u00e3o mais importante poss\u00edvel &#8211; testes A\/B para a entrega.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uma <a href=\"https:\/\/bookafy.com\/pt-br\/os-5-melhores-instrumentos-de-gestao-de-meios-sociais-em-2023\/\">plataforma anal\u00edtica das redes sociais<\/a> pode dar-lhe uma ideia de quais dos seus produtos e despachos est\u00e3o a criar o maior envolvimento poss\u00edvel. Com estes dados, pode filmar e-mails que mencionam o que \u00e9 &#8220;quente&#8221; no momento. As ferramentas de pesquisa de expedi\u00e7\u00e3o podem encontrar detalhes essenciais sobre as suas liga\u00e7\u00f5es. Isto pode incluir o seu nome factual, posi\u00e7\u00e3o de gar\u00e7on, empresa, e biografias das redes sociais. Para listas curtas, pode utilizar estes dados para personalizar manualmente os seus e-mails.  <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Dicas de Copywriting por e-mail<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Com mais informa\u00e7\u00f5es de seguimento, pode melhorar a sua reda\u00e7\u00e3o. Para ilustra\u00e7\u00e3o, as linhas tem\u00e1ticas s\u00e3o um factor importante nas taxas de abertura, enquanto a personaliza\u00e7\u00e3o e um conte\u00fado quente recente tamb\u00e9m podem ter impacto. Digamos que ultimamente cobriu produtos amigos dos media sociais num posto de comunica\u00e7\u00e3o social que era veridicamente popular. Portanto, junte todos estes componentes com uma linha tem\u00e1tica que diga: &#8220;Caro XXX, sabe que o nosso produto adora o terreno? &#8221; tamb\u00e9m segue em frente com o dupe que explica porque tem um produto verde, e o que o filantropo pode fazer agora mesmo para ajudar o terreno. A comunica\u00e7\u00e3o principal da expedi\u00e7\u00e3o e a AIC devem ambas fazer &#8216; acima da embalagem &#8216;, ou seja, no primeiro par\u00e1grafo. Guarde o resto do livro de texto para mais detalhes e provas adicionais da sua reivindica\u00e7\u00e3o.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Dicas de Email Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Todos os tipos de adapta\u00e7\u00f5es menores podem ser feitas em malabarismos de marketing de expedi\u00e7\u00e3o que se somam a uma grande vantagem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para ilustra\u00e7\u00e3o, a hora do dia em que se dispara um despacho pode afectar a taxa aberta. Tem havido estudos coloridos sobre este assunto. E h\u00e1 de facto servi\u00e7os que podem calcular o momento ideal para a sua marca. Geralmente, o tempo elegante para filmar e-mails situa-se entre 800 e 1100 nos primeiros tr\u00eas dias da semana de trabalho.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A manuten\u00e7\u00e3o de um aspecto profissional \u00e9 tamb\u00e9m importante. Os e-mails devem incluir o totem da empresa e uma m\u00e3o de envio, que inclui os dados de contacto de uma pessoa factual. \u00c9 tamb\u00e9m uma boa ideia personalizar o livro de exerc\u00edcios que aparece, para ilustra\u00e7\u00e3o, em telem\u00f3veis e no Gmail.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a4d50 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"f8a4d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dd2b2ff\" data-id=\"dd2b2ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ada443b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ada443b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7fd77f4\" data-id=\"7fd77f4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71ab58a elementor-widget elementor-widget-image\" data-id=\"71ab58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"525\" data-src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg\" class=\"attachment-large size-large wp-image-289745 lazyload\" alt=\"Online Scheduling Software\" data-srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-330x231.jpg 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-700x490.jpg 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1100x770.jpg 1100w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration.jpg 1200w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/525;\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68a7aa elementor-widget elementor-widget-heading\" data-id=\"f68a7aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Poupe tempo e dinheiro \u00e0 sua equipa com Bookafy!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a225811 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"a225811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Utilizando o software de agendamento de marca\u00e7\u00f5es online, pode automatizar as marca\u00e7\u00f5es, lembretes, sincroniza\u00e7\u00e3o com calend\u00e1rios, obten\u00e7\u00e3o de URLs de reuni\u00f5es em v\u00eddeo, e muito mais.  \n\nExperimente hoje o Bookafy gr\u00e1tis!  <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53effab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"53effab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/bookafy.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Saiba mais<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-601bf6d elementor-widget elementor-widget-spacer\" data-id=\"601bf6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f524988 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f524988\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39e009a\" data-id=\"39e009a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b9e780 elementor-widget elementor-widget-heading\" data-id=\"9b9e780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Artigos recomendados<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BOOKAFY BLOG NESTE POST Bons textos n\u00e3o s\u00e3o de forma alguma a \u00faltima coisa que qualquer empresa precisa no espa\u00e7o digital. Ajudam a apresentar um produto de forma rent\u00e1vel, trabalham [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":308626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1864],"tags":[],"class_list":["post-311275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-postagens-no-blog","rishi-post"],"rishi__cb_customizer_meta":"","_links":{"self":[{"href":"https:\/\/bookafy.com\/pt-br\/wp-json\/wp\/v2\/posts\/311275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookafy.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookafy.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookafy.com\/pt-br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bookafy.com\/pt-br\/wp-json\/wp\/v2\/comments?post=311275"}],"version-history":[{"count":0,"href":"https:\/\/bookafy.com\/pt-br\/wp-json\/wp\/v2\/posts\/311275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookafy.com\/pt-br\/wp-json\/wp\/v2\/media\/308626"}],"wp:attachment":[{"href":"https:\/\/bookafy.com\/pt-br\/wp-json\/wp\/v2\/media?parent=311275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookafy.com\/pt-br\/wp-json\/wp\/v2\/categories?post=311275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookafy.com\/pt-br\/wp-json\/wp\/v2\/tags?post=311275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}