{"id":18859,"date":"2014-06-02T09:22:38","date_gmt":"2014-06-02T16:22:38","guid":{"rendered":"https:\/\/demo.select-themes.com\/stockholm1\/?page_id=18859"},"modified":"2026-01-28T13:39:23","modified_gmt":"2026-01-28T21:39:23","slug":"about-us","status":"publish","type":"page","link":"https:\/\/bookafy.com\/pt-pt\/about-us\/","title":{"rendered":"Our Story | SaaS &#8211; Online Appointment Scheduling Software"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18859\" class=\"elementor elementor-18859\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57e41ec elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"57e41ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0ee5423\" data-id=\"0ee5423\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8fa162 elementor-widget elementor-widget-html\" data-id=\"b8fa162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"about-hero\"><div style=\"font-family:Inter,system-ui,-apple-system,Segoe UI,Roboto,Arial,sans-serif;color:#0f172a;\">\r\n  <div style=\"font-size:12px;font-weight:800;letter-spacing:.16em;color:#1CA7EB;text-transform:uppercase;margin-bottom:14px;\">\r\n    OUR STORY\r\n  <\/div>\r\n\r\n  <h1 style=\"font-family:'Plus Jakarta Sans',Inter,system-ui,-apple-system,Segoe UI,Roboto,Arial,sans-serif;font-size:52px;line-height:1.08;font-weight:800;letter-spacing:-0.02em;margin:0 0 16px;\">\r\n    Bookafy started to eliminate back\u2011and\u2011forth scheduling.\r\n  <\/h1>\r\n\r\n  <p style=\"font-size:19px;line-height:1.75;color:#475569;margin:0 0 22px;max-width:56ch;\">\r\n    We build scheduling software that feels effortless\u2014so teams can focus on customers, not calendars.\r\n  <\/p>\r\n\r\n  <div style=\"display:flex;gap:12px;flex-wrap:wrap;margin-top:6px;\">\r\n    <a href=\"https:\/\/app.bookafy.com\/signup\"\r\n       style=\"display:inline-flex;align-items:center;justify-content:center;height:46px;padding:0 18px;border-radius:14px;background:#1CA7EB;color:#fff;text-decoration:none;font-weight:800;box-shadow:0 14px 35px rgba(28,167,235,.25);\">\r\n      Start 7 Day Free Trial\r\n    <\/a>\r\n\r\n    \r\n  <\/div>\r\n\r\n  <div style=\"height:1px;background:#e2e8f0;margin:24px 0 0;\"><\/div>\r\n\r\n  <p style=\"font-size:16px;line-height:1.8;color:#64748b;margin:16px 0 0;max-width:62ch;\">\r\n    Based in Seattle, WA. Built for teams who want a modern scheduling experience without complexity.\r\n  <\/p>\r\n<\/div>\r\n<style>\r\n  \/* About Us hero: responsive type *\/\r\n  @media (max-width: 767px) {\r\n    .about-hero h1 { font-size: 30px !important; line-height: 1.15 !important; }\r\n    .about-hero p { font-size: 16px !important; line-height: 1.7 !important; }\r\n  }\r\n<\/style><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d879f4\" data-id=\"4d879f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a2280d elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"5a2280d\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79148ac\" data-id=\"79148ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fdfa76 elementor-widget elementor-widget-html\" data-id=\"3fdfa76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- =========================\r\nBOOKAFY \u2022 ABOUT US \u2022 BELOW HERO (COPY\/PASTE)\r\nModern SaaS styling + fully mobile-safe (no overflow)\r\n========================= -->\r\n\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700&family=Plus+Jakarta+Sans:wght@600;700;800&display=swap\" rel=\"stylesheet\">\r\n\r\n<style>\r\n  \/* Scope everything so it won't clash with Elementor\/theme *\/\r\n  .bf-about-below,\r\n  .bf-about-below * { box-sizing: border-box; }\r\n\r\n  .bf-about-below {\r\n    font-family: Inter, system-ui, -apple-system, Segoe UI, Roboto, Arial, sans-serif;\r\n    color: #0f172a;\r\n    overflow-x: hidden; \/* kills mobile horizontal scroll *\/\r\n  }\r\n\r\n  .bf-container { max-width: 1200px; margin: 0 auto; padding: 0 24px; }\r\n  .bf-section { padding: 88px 0; }\r\n\r\n  .bf-eyebrow {\r\n    font-size: 12px;\r\n    font-weight: 800;\r\n    letter-spacing: .16em;\r\n    text-transform: uppercase;\r\n    color: #1CA7EB;\r\n  }\r\n\r\n  .bf-h2 {\r\n    font-family: \"Plus Jakarta Sans\", Inter, system-ui, -apple-system, Segoe UI, Roboto, Arial, sans-serif;\r\n    font-weight: 800;\r\n    letter-spacing: -0.01em;\r\n    line-height: 1.15;\r\n    margin: 0 0 14px;\r\n    font-size: 38px;\r\n  }\r\n\r\n  .bf-p { font-size: 18px; line-height: 1.8; color: #475569; margin: 0; }\r\n\r\n  .bf-card {\r\n    background: #fff;\r\n    border: 1px solid #e2e8f0;\r\n    border-radius: 18px;\r\n    padding: 22px;\r\n    box-shadow: 0 10px 30px rgba(2, 6, 23, .06);\r\n    min-width: 0; \/* critical for grid overflow *\/\r\n    max-width: 100%;\r\n  }\r\n\r\n  \/* Mission values grid *\/\r\n  .bf-values {\r\n    display: grid;\r\n    grid-template-columns: repeat(3, minmax(0, 1fr));\r\n    gap: 18px;\r\n    margin-top: 26px;\r\n  }\r\n\r\n  \/* Two-column section (How it started + What we care about) *\/\r\n  .bf-two-col {\r\n    display: grid;\r\n    grid-template-columns: repeat(2, minmax(0, 1fr));\r\n    gap: 28px;\r\n    align-items: start;\r\n  }\r\n\r\n  \/* Timeline *\/\r\n  .bf-timeline { margin-top: 22px; display: grid; gap: 14px; }\r\n  .bf-titem { display: flex; gap: 12px; align-items: flex-start; min-width: 0; }\r\n  .bf-tbullet {\r\n    width: 10px; height: 10px; border-radius: 999px;\r\n    background: #1CA7EB; margin-top: 9px;\r\n    box-shadow: 0 0 0 5px rgba(28, 167, 235, .12);\r\n    flex: 0 0 auto;\r\n  }\r\n  .bf-tcontent { flex: 1 1 auto; min-width: 0; }\r\n  .bf-tyear { font-weight: 800; color: #0f172a; margin-right: 8px; }\r\n  .bf-muted { color: #64748b; }\r\n\r\n  \/* Checklist *\/\r\n  .bf-checklist { margin: 16px 0 0; padding: 0; list-style: none; display: grid; gap: 10px; }\r\n  .bf-checklist li { display: flex; gap: 10px; align-items: flex-start; min-width: 0; }\r\n  .bf-check {\r\n    margin-top: 5px;\r\n    width: 18px; height: 18px;\r\n    border-radius: 6px;\r\n    background: #e8f6ff;\r\n    display: inline-flex; align-items: center; justify-content: center;\r\n    color: #1CA7EB; font-weight: 900;\r\n    flex: 0 0 auto;\r\n  }\r\n\r\n  \/* Metrics strip *\/\r\n  .bf-metrics { background: #0f172a; color: #fff; }\r\n  .bf-mgrid {\r\n    display: grid;\r\n    grid-template-columns: repeat(4, minmax(0, 1fr));\r\n    gap: 18px;\r\n  }\r\n  .bf-mnum {\r\n    font-family: \"Plus Jakarta Sans\", Inter, system-ui, -apple-system, Segoe UI, Roboto, Arial, sans-serif;\r\n    font-weight: 800;\r\n    font-size: 28px;\r\n    letter-spacing: -0.01em;\r\n    margin: 0;\r\n  }\r\n  .bf-mlabel { margin: 6px 0 0; color: rgba(255,255,255,.78); font-size: 14px; }\r\n\r\n  \/* Bottom CTA *\/\r\n  .bf-ctaBox {\r\n    background: linear-gradient(135deg, #1CA7EB 0%, #00D2FF 100%);\r\n    border-radius: 24px;\r\n    padding: 42px;\r\n    color: #fff;\r\n    overflow: hidden;\r\n    position: relative;\r\n  }\r\n  .bf-ctaBox:before {\r\n    content: \"\";\r\n    position: absolute;\r\n    inset: -60px;\r\n    background: radial-gradient(circle at 20% 10%, rgba(255,255,255,.22), transparent 55%);\r\n  }\r\n  .bf-ctaInner { position: relative; }\r\n  .bf-ctaTitle {\r\n    font-family: \"Plus Jakarta Sans\", Inter, system-ui, -apple-system, Segoe UI, Roboto, Arial, sans-serif;\r\n    font-weight: 800;\r\n    font-size: 36px;\r\n    line-height: 1.12;\r\n    margin: 0 0 10px;\r\n    letter-spacing: -0.01em;\r\n  }\r\n  .bf-ctaText { margin: 0 0 18px; color: rgba(255,255,255,.9); font-size: 18px; line-height: 1.7; }\r\n  .bf-ctaBtns { display: flex; gap: 12px; flex-wrap: wrap; margin-top: 12px; }\r\n  .bf-btn {\r\n    display: inline-flex; align-items: center; justify-content: center;\r\n    height: 46px; padding: 0 18px;\r\n    border-radius: 14px;\r\n    font-weight: 800;\r\n    text-decoration: none;\r\n    white-space: nowrap;\r\n  }\r\n  .bf-ctaPrimary { background: #fff; color: #0f172a; }\r\n  .bf-ctaSecondary { background: rgba(255,255,255,.14); border: 1px solid rgba(255,255,255,.22); color: #fff; }\r\n\r\n  \/* Responsive *\/\r\n  @media (max-width: 980px) {\r\n    .bf-section { padding: 58px 0; }\r\n    .bf-h2 { font-size: 32px; }\r\n    .bf-values { grid-template-columns: 1fr; }\r\n    .bf-two-col { grid-template-columns: 1fr; gap: 16px; }\r\n    .bf-mgrid { grid-template-columns: repeat(2, minmax(0, 1fr)); }\r\n    .bf-ctaTitle { font-size: 30px; }\r\n  }\r\n\r\n  @media (max-width: 767px) {\r\n    .bf-container { padding: 0 18px; }\r\n    .bf-p { font-size: 16px; line-height: 1.75; }\r\n    .bf-ctaBox { padding: 26px; border-radius: 20px; }\r\n    .bf-btn { width: 100%; } \/* nicer tap targets *\/\r\n  }\r\n<\/style>\r\n\r\n<div class=\"bf-about-below\">\r\n  <!-- Mission -->\r\n  <section class=\"bf-section\">\r\n    <div class=\"bf-container\">\r\n      <div style=\"max-width:780px;margin:0 auto;text-align:center;\">\r\n        <h2 class=\"bf-h2\">Our mission<\/h2>\r\n        <p class=\"bf-p\">\r\n          Make scheduling feel simple. We obsess over the details\u2014so your customers never feel friction.\r\n        <\/p>\r\n      <\/div>\r\n\r\n      <div class=\"bf-values\">\r\n        <div class=\"bf-card\">\r\n          <div class=\"bf-eyebrow\" style=\"letter-spacing:.08em;color:#0ea5e9;\">BUILT FOR SPEED<\/div>\r\n          <h3 style=\"margin:10px 0 8px;font-weight:800;font-size:18px;\">Get to booked faster<\/h3>\r\n          <p class=\"bf-p\" style=\"font-size:16px;\">Fewer steps, clearer flows, and a booking experience that converts.<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"bf-card\">\r\n          <div class=\"bf-eyebrow\" style=\"letter-spacing:.08em;color:#0ea5e9;\">DESIGNED FOR TRUST<\/div>\r\n          <h3 style=\"margin:10px 0 8px;font-weight:800;font-size:18px;\">Reliable by default<\/h3>\r\n          <p class=\"bf-p\" style=\"font-size:16px;\">Reminders, payments, and scheduling rules that teams can count on.<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"bf-card\">\r\n          <div class=\"bf-eyebrow\" style=\"letter-spacing:.08em;color:#0ea5e9;\">CRAFTED FOR TEAMS<\/div>\r\n          <h3 style=\"margin:10px 0 8px;font-weight:800;font-size:18px;\">Fits real operations<\/h3>\r\n          <p class=\"bf-p\" style=\"font-size:16px;\">Multi-staff logic, routing, and admin control without the mess.<\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- Timeline + Principles -->\r\n  <section class=\"bf-section\" style=\"background:#f8fafc;\">\r\n    <div class=\"bf-container\">\r\n      <div class=\"bf-two-col\">\r\n        <div class=\"bf-card\">\r\n          <h2 class=\"bf-h2\" style=\"font-size:32px;margin-bottom:8px;\">How it started<\/h2>\r\n          <p class=\"bf-p\">We saw how much time teams lose to scheduling and decided to build a better system.<\/p>\r\n\r\n          <div class=\"bf-timeline\">\r\n            <div class=\"bf-titem\">\r\n              <div class=\"bf-tbullet\"><\/div>\r\n              <div class=\"bf-tcontent\">\r\n                <div><span class=\"bf-tyear\">2016<\/span><span class=\"bf-muted\">Built as an internal tool<\/span><\/div>\r\n                <div class=\"bf-muted\" style=\"margin-top:4px;\">A faster way to coordinate appointments without email chains.<\/div>\r\n              <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"bf-titem\">\r\n              <div class=\"bf-tbullet\"><\/div>\r\n              <div class=\"bf-tcontent\">\r\n                <div><span class=\"bf-tyear\">2018<\/span><span class=\"bf-muted\">Became a platform<\/span><\/div>\r\n                <div class=\"bf-muted\" style=\"margin-top:4px;\">Expanded for teams, payments, reminders, and automation.<\/div>\r\n              <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"bf-titem\">\r\n              <div class=\"bf-tbullet\"><\/div>\r\n              <div class=\"bf-tcontent\">\r\n                <div><span class=\"bf-tyear\">Today<\/span><span class=\"bf-muted\">Built for modern SaaS + service teams<\/span><\/div>\r\n                <div class=\"bf-muted\" style=\"margin-top:4px;\">Flexible scheduling that feels clean, fast, and branded.<\/div>\r\n              <\/div>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"bf-card\">\r\n          <h2 class=\"bf-h2\" style=\"font-size:32px;margin-bottom:8px;\">What we care about<\/h2>\r\n          <p class=\"bf-p\">A great booking experience should be easy for customers and powerful for teams.<\/p>\r\n\r\n          <ul class=\"bf-checklist\">\r\n            <li>\r\n              <span class=\"bf-check\">\u2713<\/span>\r\n              <span style=\"color:#475569;line-height:1.8;\">Keep the UI clean and the flows obvious<\/span>\r\n            <\/li>\r\n            <li>\r\n              <span class=\"bf-check\">\u2713<\/span>\r\n              <span style=\"color:#475569;line-height:1.8;\">Make automation feel human, not robotic<\/span>\r\n            <\/li>\r\n            <li>\r\n              <span class=\"bf-check\">\u2713<\/span>\r\n              <span style=\"color:#475569;line-height:1.8;\">Stay flexible for different business models<\/span>\r\n            <\/li>\r\n          <\/ul>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- Metrics strip -->\r\n  <section class=\"bf-section bf-metrics\">\r\n    <div class=\"bf-container\">\r\n      <div class=\"bf-mgrid\">\r\n        <div>\r\n          <p class=\"bf-mnum\">11k+<\/p>\r\n          <p class=\"bf-mlabel\">Businesses supported<\/p>\r\n        <\/div>\r\n        <div>\r\n          <p class=\"bf-mnum\">24\/7<\/p>\r\n          <p class=\"bf-mlabel\">Self-serve scheduling<\/p>\r\n        <\/div>\r\n        <div>\r\n          <p class=\"bf-mnum\">SaaS<\/p>\r\n          <p class=\"bf-mlabel\">White-label ready<\/p>\r\n        <\/div>\r\n        <div>\r\n          <p class=\"bf-mnum\">Seattle<\/p>\r\n          <p class=\"bf-mlabel\">Built in the PNW<\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- Bottom CTA -->\r\n  <section class=\"bf-section\" style=\"background:#ffffff;\">\r\n    <div class=\"bf-container\">\r\n      <div class=\"bf-ctaBox\">\r\n        <div class=\"bf-ctaInner\">\r\n          <div class=\"bf-ctaTitle\">Want to see Bookafy in action?<\/div>\r\n          <p class=\"bf-ctaText\">\r\n            Book a quick demo and we\u2019ll show you how teams automate scheduling, reminders, and payments.\r\n          <\/p>\r\n\r\n          <div class=\"bf-ctaBtns\">\r\n            <a class=\"bf-btn bf-ctaPrimary\" href=\"https:\/\/app.bookafy.com\/signup\">Start 7 Day Free Trial<\/a>\r\n            <a class=\"bf-btn bf-ctaSecondary\" href=\"\/white-label-booking-for-saas\/\">Explore White Label<\/a>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>OUR STORY Bookafy started to eliminate back\u2011and\u2011forth scheduling. We build scheduling software that feels effortless\u2014so teams can focus on customers, not calendars. Start 7 Day Free Trial Based in Seattle, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25957,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[1688],"tags":[],"class_list":["post-18859","page","type-page","status-publish","has-post-thumbnail","hentry","category-primary-pages","rishi-post"],"rishi__cb_customizer_meta":"","_links":{"self":[{"href":"https:\/\/bookafy.com\/pt-pt\/wp-json\/wp\/v2\/pages\/18859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookafy.com\/pt-pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bookafy.com\/pt-pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bookafy.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bookafy.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=18859"}],"version-history":[{"count":9,"href":"https:\/\/bookafy.com\/pt-pt\/wp-json\/wp\/v2\/pages\/18859\/revisions"}],"predecessor-version":[{"id":350981,"href":"https:\/\/bookafy.com\/pt-pt\/wp-json\/wp\/v2\/pages\/18859\/revisions\/350981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookafy.com\/pt-pt\/wp-json\/wp\/v2\/media\/25957"}],"wp:attachment":[{"href":"https:\/\/bookafy.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=18859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookafy.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=18859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookafy.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=18859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}