{"id":311279,"date":"2023-03-19T20:18:00","date_gmt":"2023-03-20T03:18:00","guid":{"rendered":"https:\/\/bookafy.com\/sfaturi-de-top-pentru-copywriting-de-e-mail-in-email-marketing\/"},"modified":"2023-02-21T17:14:11","modified_gmt":"2023-02-22T01:14:11","slug":"sfaturi-de-top-pentru-copywriting-de-e-mail-in-email-marketing","status":"publish","type":"post","link":"https:\/\/bookafy.com\/ro\/sfaturi-de-top-pentru-copywriting-de-e-mail-in-email-marketing\/","title":{"rendered":"Sfaturi de top pentru copywriting de e-mail \u00een email marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"311279\" class=\"elementor elementor-311279\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c2ff54 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3c2ff54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bf1849\" data-id=\"7bf1849\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5636c77 elementor-widget elementor-widget-heading\" data-id=\"5636c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">BLOG BOOKAFY<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1504b elementor-align-left elementor-hidden-phone elementor-widget elementor-widget-post-info\" data-id=\"6e1504b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9b54e3f\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/bookafy.com\/ro\/2023\/03\/19\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>martie 19, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87102b3 elementor-hidden-phone elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"87102b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/secure.gravatar.com\/avatar\/4ec7da9ea98b9ecfa61e87db52618568dd7da661d2c49e57121ed7b0c4e70d80?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Casey Sullivan\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCasey Sullivan\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1154e0a\" data-id=\"1154e0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c30125 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"9c30125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting.png\" class=\"attachment-full size-full wp-image-308629\" alt=\"Email Copywriting\" srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting.png 2240w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-330x186.png 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1024x576.png 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1536x864.png 1536w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-2048x1152.png 2048w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-700x394.png 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1100x619.png 1100w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" title=\"|\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd96bea elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-hidden-phone elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"bd96bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c7613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c7613\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-07b92b2 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"07b92b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4862b3 elementor-hidden-tablet elementor-hidden-phone elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"d4862b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:1,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00ceN ACEST POST\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__d4862b3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c19b65c\" data-id=\"c19b65c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1491f7e elementor-widget elementor-widget-text-editor\" data-id=\"1491f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Textele bune nu sunt \u00een niciun caz ultimul lucru de care are nevoie o afacere \u00een spa\u021biul digital. Ace\u0219tia ajut\u0103 la prezentarea profitabil\u0103 a unui produs, la rezolvarea dificult\u0103\u021bilor clien\u021bilor, la r\u0103spunsuri la \u00eentreb\u0103ri \u0219i la realizarea de conversii \u00een lacrimi. \u00cen acest articol, am decis s\u0103 analiz\u0103m complexitatea copywriting-ului de e-mail \u0219i s\u0103 v\u0103 \u00eemp\u0103rt\u0103\u0219im experien\u021bele noastre.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Particularit\u0103\u021bi ale copywriting-ului de e-mail<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La \u00eenceput, s\u0103 definim <\/span><a href=\"https:\/\/lagrowthmachine.com\/email-copywriting\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n  <span style=\"font-weight: 400;\">verifica\u021bi-v\u0103 copywriting-ul pentru e-mailuri<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brevitate \u0219i simplitate. Aceast\u0103 regul\u0103 se aplic\u0103 tuturor comunic\u0103rilor din lumea de ast\u0103zi. \u00cenv\u0103\u021ba\u021bi s\u0103 vorbi\u021bi simplu \u0219i la obiect, evita\u021bi propozi\u021biile lungi \u0219i construc\u021biile complicate;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accent pe beneficii. Orice mesaj pe care \u00eel trimite\u021bi ar trebui s\u0103 fie util pentru destinatar. Aceast\u0103 regul\u0103 reprezint\u0103 baza unei bune operabilit\u0103\u021bi \u0219i lizibilit\u0103\u021bi a e-mailurilor. \u00cen acela\u0219i timp, \u00een <a href=\"https:\/\/bookafy.com\/ways-to-improve-your-email-conversion-rate\/\">buletinul informativ<\/a>, beneficiul poate fi exprimat nu numai prin reduceri \u0219i promo\u021bii, ci \u0219i sub forma unor informa\u021bii interesante;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Atrac\u021bie vizual\u0103. P\u00e2nzele de text pe care pu\u021bini oameni vor dori s\u0103 le citeasc\u0103, dar dac\u0103 ad\u0103uga\u021bi imagini, liste cu puncte, titluri \u0219i alte elemente &#8211; a tr\u0103i \u0219i a respira \u00een acela\u0219i timp devine mai u\u0219or. Nu neglija\u021bi designul, la vederea literei ochiul trebuie s\u0103 fie doar fericit;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implicare \u0219i interes. Semnifica\u021bia mesajului dvs. trebuie s\u0103 fie u\u0219or de citit \u0219i s\u0103 g\u0103seasc\u0103 un r\u0103spuns \u00een cititor. Pentru c\u0103 un text de calitate \u0219i un design bun nu vor ajuta prea mult dac\u0103 scrie\u021bi despre compozi\u021bia chimic\u0103 a lacului de unghii pentru o persoan\u0103 care este mult mai interesat\u0103 s\u0103 afle despre paleta de culori la mod\u0103 pentru vara 2023;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Orientarea spre ac\u021biune. Textul mesajului ar trebui s\u0103 motiveze oamenii s\u0103 v\u0103 contacteze sau s\u0103 v\u0103 afirme expertiza pe un anumit subiect. Nu uita\u021bi s\u0103 folosi\u021bi apeluri la ac\u021biune: cump\u0103ra\u021bi, privi\u021bi, afla\u021bi mai multe, contacta\u021bi un manager, scrie\u021bi, suna\u021bi \u0219i alte verbe. Cre\u0219te\u021bi \u0219ansele de conversie \u00een cel mai scurt timp!<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Cum s\u0103 scrie\u021bi un text bun de newsletter?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pentru a scrie un buletin informativ bun, v\u0103 sf\u0103tuim s\u0103 respecta\u021bi urm\u0103toarele puncte.  <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Stabili\u021bi scopul mesajului<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Atunci c\u00e2nd tocmai te-ai a\u0219ezat pe o foaie alb\u0103 de h\u00e2rtie \u0219i ai decis s\u0103 lansezi o nou\u0103 capodoper\u0103 de copywriting pentru e-mail, \u00eentreab\u0103-te de ce \u00eei scrii clientului. S\u0103 spunem c\u0103 a\u021bi decis s\u0103 utiliza\u021bi acest mesaj pentru a vinde stocul sau pentru a-i anun\u021ba despre sosirea unui nou sortiment &#8211; un astfel de mailing ar fi de natur\u0103 promo\u021bional\u0103. Dar dac\u0103 dori\u021bi s\u0103 prezenta\u021bi nout\u0103\u021bi despre companie sau s\u0103 \u00eemp\u0103rt\u0103\u0219i\u021bi sfaturi utile, este un mailing informativ.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">  Prin urmare, primul buletin informativ va avea ca principal KPI conversia. Cel de-al doilea este divertismentul, astfel \u00eenc\u00e2t ratele de deschidere \u0219i num\u0103rul de click-uri din mailing pot fi definite ca KPI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Redactarea de buletine de \u0219tiri are particularit\u0103\u021bile sale. Astfel de buletine de \u0219tiri nu v\u00e2nd, ci \u00eenva\u021b\u0103 ceva sau informeaz\u0103 despre ceva important. Sursele pentru astfel de buletine informative pot fi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">articole pe blog;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">comentarii;  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pove\u0219ti interesante;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cercetare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0219tiri de pia\u021b\u0103 sau de ni\u0219\u0103,  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">anun\u021buri privind evenimentele viitoare.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Prin urmare, astfel de texte ar trebui s\u0103 fie succinte, intrigante \u0219i s\u0103 provoace interesul de a afla mai multe, u\u0219or de \u00een\u021beles \u0219i de \u00een\u021beles \u0219i, pur \u0219i simplu, utile \u0219i pl\u0103cute de citit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Particularitatea copywriting-ului pentru <a href=\"https:\/\/bookafy.com\/ro\/top-5-necesitati-de-care-o-mica-afacere-are-nevoie-pentru-a-se-pozitiona-in-google-sau-alte-motoare-de-cautare\/\">scriere promo\u021bional\u0103<\/a> este c\u0103 aceste texte, \u00een primul r\u00e2nd, trebuie s\u0103 v\u00e2nd\u0103. Ar fi bine s\u0103 folosi\u021bi mai mult material vizual. Ar\u0103ta\u021bi pre\u021burile \u0219i beneficiile cump\u0103r\u0103rii unui produs sau serviciu \u0219i ad\u0103uga\u021bi <a href=\"https:\/\/bookafy.com\/success-stories\/\">m\u0103rturii<\/a> \u00een direct, blocuri interactive cu rollover, gif-uri, butoane \u0219i caruseluri. Textul de mari dimensiuni este complet inutil aici, l\u0103sa\u021bi-l pentru informare.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Determina\u021bi-v\u0103 stilul de comunicare<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Este ideal atunci c\u00e2nd o companie are un ton de voce u\u0219or de recunoscut, ceea ce ajut\u0103 la men\u021binerea aceluia\u0219i stil \u00een toate comunic\u0103rile. Dar chiar dac\u0103 nu v-a\u021bi g\u00e2ndit niciodat\u0103 la acest subiect, pute\u021bi \u00eencerca acum. Prin urmare, astfel de texte ar trebui s\u0103 fie succinte, intrigante \u0219i s\u0103 provoace interesul de a afla mai multe, u\u0219or de \u00een\u021beles \u0219i de \u00een\u021beles \u0219i, pur \u0219i simplu, utile \u0219i pl\u0103cute de citit. Analiza\u021bi modul \u00een care comunic\u0103 concuren\u021bii dumneavoastr\u0103, modul \u00een care se obi\u0219nuie\u0219te s\u0103 dialoga\u021bi cu clien\u021bii \u00een mediul dumneavoastr\u0103 \u0219i ce v\u0103 face pe dumneavoastr\u0103 diferit. L\u0103sa\u021bi scrisorile dumneavoastr\u0103 s\u0103 vorbeasc\u0103 \u00eentr-un limbaj viu, nu \u00een cli\u0219ee din trecut.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Schi\u021ba\u021bi o structur\u0103<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Da, da, nu v\u0103 imagina\u021bi. La fel ca \u0219i textele, scrisorile trebuie s\u0103 aib\u0103 o structur\u0103 \u0219i blocuri obligatorii. Structurarea v\u0103 va ajuta s\u0103 v\u0103 aminti\u021bi s\u0103 ad\u0103uga\u021bi elementele potrivite \u00een e-mailurile dumneavoastr\u0103: butoane, anteturi, fotografii \u0219i blocuri de social media \u0219i s\u0103 plasa\u021bi informa\u021biile \u00eentr-un mod u\u0219or de citit.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ad\u0103uga\u021bi text<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dup\u0103 ce ai preg\u0103tit scheletul scrisorii, este timpul s\u0103 adaugi ni\u0219te text. \u00cencerca\u021bi s\u0103 v\u0103 face\u021bi g\u00e2ndurile clare \u0219i u\u0219or de \u00een\u021beles \u0219i evita\u021bi cli\u0219eele, platitudinile \u0219i apa. Crede\u021bi-m\u0103, acest lucru va fi benefic pentru coresponden\u021ba dumneavoastr\u0103.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Cum de a v\u0103 asigura marketingul prin e-mail?  <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Totu\u0219i, este pentru a ob\u021bine followership pentru a \u00eencepe s\u0103 citeasc\u0103 toate aceste dupe groaznice, Dac\u0103 marketingul de expediere are o tem\u0103. Un pas eficient pentru a \u00eencuraja acest lucru este s\u0103 opitomiza\u021bi e-mailurile. Cum? F\u0103-o prin a se referi la contactul aproape \u00een linia de subiect sau \u00een manualul de text. Exist\u0103 mai multe <a href=\"https:\/\/bookafy.com\/7-saas-tools\/\">instrumente<\/a> care pot ajuta la personalizare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sistemul introductiv de creare a listelor de contact pentru dispecerat este formularul de \u00eenscriere. Cu un formular de \u00eenscriere potrivit, pute\u021bi, de asemenea, s\u0103 aduna\u021bi detalii pre\u021bioase. De exemplu, dac\u0103 \u0219ti\u021bi ziua de na\u0219tere a unui client, pute\u021bi s\u0103-i trimite\u021bi o felicitare cu argumente \u00eentemeiate. \u0218mecheria este s\u0103 concepe\u021bi formularul de \u00eenscriere astfel \u00eenc\u00e2t s\u0103 \u00eei determini pe cei care te urm\u0103resc s\u0103 dea informa\u021bii c\u00e2t mai importante &#8211; teste A\/B pentru a ob\u021bine rezultate.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">O <a href=\"https:\/\/bookafy.com\/ro\/top-5-cele-mai-bune-instrumente-de-gestionare-a-retelelor-sociale-in-2023\/\">platform\u0103 de analiz\u0103 a re\u021belelor de socializare<\/a> v\u0103 poate oferi o idee despre care dintre produsele \u0219i expedierile dvs. creeaz\u0103 cel mai mare grad de implicare. Cu aceste date, pute\u021bi trimite e-mailuri care s\u0103 men\u021bioneze ce este &#8220;la mod\u0103&#8221; \u00een acest moment. Instrumentele de c\u0103utare a dispeceratului pot g\u0103si detalii esen\u021biale despre conexiunile dumneavoastr\u0103. Acest lucru poate include numele lor factual, pozi\u021bia de gar\u00e7on, compania \u0219i biografiile din social media. \u00cen cazul listelor scurte, pute\u021bi utiliza aceste date pentru a v\u0103 personaliza manual e-mailurile.  <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sfaturi de copywriting pentru e-mailuri<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cu mai multe informa\u021bii despre followership, v\u0103 pute\u021bi \u00eembun\u0103t\u0103\u021bi copywriting-ul. De exemplu, liniile de subiect sunt un factor major \u00een ratele de deschidere, \u00een timp ce personalizarea \u0219i un con\u021binut recent \u0219i interesant pot avea, de asemenea, un impact. S\u0103 spunem c\u0103 \u00een ultima vreme a\u021bi acoperit produse prietenoase cueco \u00eentr-o postare \u00een social media care a fost foarte popular\u0103. Deci, pune\u021bi to\u021bi ace\u0219ti constituen\u021bi \u00eempreun\u0103 cu o linie de subiect care spune: &#8220;Drag\u0103 XXX, \u0219tii c\u0103 produsul nostru iube\u0219te terenul? &#8220;, urma\u021bi, de asemenea, de un dupe care s\u0103 explice de ce ave\u021bi un produs verde \u0219i ce poate face filantropul chiar acum pentru a ajuta terenul. Comunicarea principal\u0103 a expedierii \u0219i CTA ar trebui s\u0103 se fac\u0103 ambele &#8220;deasupra pachetului&#8221;, adic\u0103 \u00een primul paragraf. P\u0103stra\u021bi restul manualului pentru detalii \u0219i dovezi suplimentare ale afirma\u021biei dumneavoastr\u0103.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sfaturi de marketing prin e-mail<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Se pot face tot felul de adapt\u0103ri minore \u00een jongleriile de marketing de expediere care se adaug\u0103 la un mare avantaj.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, momentul din zi \u00een care trimite\u021bi o expediere poate afecta rata de deschidere. Au existat studii colorate pe aceast\u0103 tem\u0103. Exist\u0103, \u00eentr-adev\u0103r, servicii care pot calcula momentul optim pentru marca dumneavoastr\u0103. \u00cen general, momentul elegant pentru a trimite e-mailuri este \u00eentre 800 \u0219i 1100 \u00een primele trei zile ale s\u0103pt\u0103m\u00e2nii de lucru.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, este important s\u0103 p\u0103stra\u021bi un aspect profesional. E-mailurile ar trebui s\u0103 prezinte totemul companiei \u0219i o m\u00e2n\u0103 de expediere, care s\u0103 includ\u0103 datele de contact ale unei persoane concrete. De asemenea, este o idee bun\u0103 s\u0103 personaliza\u021bi manualul de exerci\u021bii care apare, de exemplu, pe telefoanele mobile \u0219i \u00een Gmail.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a4d50 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"f8a4d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dd2b2ff\" data-id=\"dd2b2ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ada443b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ada443b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7fd77f4\" data-id=\"7fd77f4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71ab58a elementor-widget elementor-widget-image\" data-id=\"71ab58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"525\" data-src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg\" class=\"attachment-large size-large wp-image-289748 lazyload\" alt=\"Online Scheduling Software\" data-srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-330x231.jpg 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-700x490.jpg 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1100x770.jpg 1100w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration.jpg 1200w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/525;\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68a7aa elementor-widget elementor-widget-heading\" data-id=\"f68a7aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Economisi\u021bi timp \u0219i bani pentru echipa dumneavoastr\u0103 cu Bookafy!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a225811 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"a225811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Cu ajutorul software-ului de programare a \u00eent\u00e2lnirilor online, pute\u021bi automatiza rezerv\u0103rile, memento-urile, sincronizarea cu calendarele, preluarea URL-urilor de \u00eent\u00e2lniri video \u0219i multe altele.  \n\n\u00cencerca\u021bi Bookafy gratuit ast\u0103zi!  <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53effab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"53effab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/bookafy.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Afla\u021bi mai mult<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-601bf6d elementor-widget elementor-widget-spacer\" data-id=\"601bf6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f524988 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f524988\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39e009a\" data-id=\"39e009a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b9e780 elementor-widget elementor-widget-heading\" data-id=\"9b9e780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Articole 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Ace\u0219tia ajut\u0103 la prezentarea profitabil\u0103 a unui [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":308629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1866],"tags":[],"class_list":["post-311279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-postari-pe-blog","rishi-post"],"rishi__cb_customizer_meta":"","_links":{"self":[{"href":"https:\/\/bookafy.com\/ro\/wp-json\/wp\/v2\/posts\/311279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookafy.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookafy.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookafy.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bookafy.com\/ro\/wp-json\/wp\/v2\/comments?post=311279"}],"version-history":[{"count":0,"href":"https:\/\/bookafy.com\/ro\/wp-json\/wp\/v2\/posts\/311279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookafy.com\/ro\/wp-json\/wp\/v2\/media\/308629"}],"wp:attachment":[{"href":"https:\/\/bookafy.com\/ro\/wp-json\/wp\/v2\/media?parent=311279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookafy.com\/ro\/wp-json\/wp\/v2\/categories?post=311279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookafy.com\/ro\/wp-json\/wp\/v2\/tags?post=311279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}