{"id":311414,"date":"2023-03-19T20:18:00","date_gmt":"2023-03-20T03:18:00","guid":{"rendered":"https:\/\/bookafy.com\/tips-for-att-skriva-e-posttexter-i-e-postmarknadsforing\/"},"modified":"2023-03-21T17:34:12","modified_gmt":"2023-03-22T00:34:12","slug":"tips-for-att-skriva-e-posttexter-i-e-postmarknadsforing","status":"publish","type":"post","link":"https:\/\/bookafy.com\/sv\/tips-for-att-skriva-e-posttexter-i-e-postmarknadsforing\/","title":{"rendered":"Tips f\u00f6r att skriva e-posttexter i e-postmarknadsf\u00f6ring"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"311414\" class=\"elementor elementor-311414\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c2ff54 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3c2ff54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bf1849\" data-id=\"7bf1849\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5636c77 elementor-widget elementor-widget-heading\" data-id=\"5636c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">BOOKAFY BLOGG<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1504b elementor-align-left elementor-hidden-phone elementor-widget elementor-widget-post-info\" data-id=\"6e1504b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9b54e3f\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/bookafy.com\/sv\/2023\/03\/19\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>mars 19, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87102b3 elementor-hidden-phone elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"87102b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/secure.gravatar.com\/avatar\/4ec7da9ea98b9ecfa61e87db52618568dd7da661d2c49e57121ed7b0c4e70d80?s=300&#038;d=mm&#038;r=g\" alt=\"Bild av Casey Sullivan\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCasey Sullivan\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1154e0a\" data-id=\"1154e0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c30125 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"9c30125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting.png\" class=\"attachment-full size-full wp-image-308633\" alt=\"Email Copywriting\" srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting.png 2240w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-330x186.png 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1024x576.png 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1536x864.png 1536w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-2048x1152.png 2048w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-700x394.png 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2023\/02\/Email-Copywriting-1100x619.png 1100w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" title=\"|\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd96bea elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-hidden-phone elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"bd96bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Dela p\u00e5 facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Dela p\u00e5 twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Dela p\u00e5 linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Dela p\u00e5 pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Dela p\u00e5 reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c7613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c7613\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-07b92b2 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"07b92b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4862b3 elementor-hidden-tablet elementor-hidden-phone elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"d4862b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:1,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;Inga rubriker hittades p\\u00e5 denna sida.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tI DET H\u00c4R INL\u00c4GGET\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"\u00d6ppna inneh\u00e5llsf\u00f6rteckning\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d4862b3\" aria-expanded=\"true\" aria-label=\"St\u00e4ng inneh\u00e5llsf\u00f6rteckning\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__d4862b3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c19b65c\" data-id=\"c19b65c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1491f7e elementor-widget elementor-widget-text-editor\" data-id=\"1491f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bra texter \u00e4r inte det sista som ett f\u00f6retag beh\u00f6ver i det digitala omr\u00e5det. De hj\u00e4lper till att presentera en produkt p\u00e5 ett l\u00f6nsamt s\u00e4tt, bearbeta kundernas sm\u00e4rtor, svara p\u00e5 fr\u00e5gor och f\u00e5 konverteringar att g\u00e5 i god f\u00f6r att f\u00e5 dem att b\u00f6rja gr\u00e5ta. I den h\u00e4r artikeln har vi best\u00e4mt oss f\u00f6r att titta p\u00e5 hur man skriver e-posttexter och dela med oss av v\u00e5ra erfarenheter till dig.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Egenskaperna hos e-posttextf\u00f6rfattare<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I b\u00f6rjan definierar vi <\/span><a href=\"https:\/\/lagrowthmachine.com\/email-copywriting\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n  <span style=\"font-weight: 400;\">kontrollera din e-posttext<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Korthet och enkelhet. Denna regel g\u00e4ller all kommunikation i dagens v\u00e4rld. L\u00e4r dig att tala enkelt och rakt p\u00e5 sak, undvik l\u00e5nga meningar och komplicerade konstruktioner;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Betoning p\u00e5 nytta. Alla meddelanden du skickar ska vara anv\u00e4ndbara f\u00f6r mottagaren. Denna regel \u00e4r grunden f\u00f6r att e-postmeddelanden ska fungera bra och vara l\u00e4tta att l\u00e4sa. Samtidigt kan nyttan i <a href=\"https:\/\/bookafy.com\/ways-to-improve-your-email-conversion-rate\/\">nyhetsbrevet<\/a> uttryckas inte bara i form av rabatter och kampanjer utan ocks\u00e5 i form av intressant information;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visuellt tilltal. Det \u00e4r f\u00e5 m\u00e4nniskor som vill l\u00e4sa en textduk, men om du l\u00e4gger till bilder, punktlistor, rubriker och andra element blir det l\u00e4ttare att leva och andas p\u00e5 en och samma g\u00e5ng. F\u00f6rsumma inte designen, \u00f6gat ska bara vara n\u00f6jt n\u00e4r du ser bokstaven;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagemang och intresse. Budskapets inneb\u00f6rd ska vara l\u00e4tt att l\u00e4sa och f\u00e5 l\u00e4saren att reagera. Det hj\u00e4lper inte mycket om du skriver om den kemiska sammans\u00e4ttningen av nagellack f\u00f6r en person som \u00e4r mycket mer intresserad av att l\u00e4ra sig mer om paletten av modef\u00e4rger f\u00f6r sommaren 2023;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Handlingsorientering. Budskapstexten ska motivera m\u00e4nniskor att kontakta dig eller bekr\u00e4fta din expertis i ett visst \u00e4mne. Gl\u00f6m inte att anv\u00e4nda uppmaningar till handling: k\u00f6p, titta, l\u00e4r dig mer, kontakta en chef, skriv, ring och andra verb. Du \u00f6kar chansen till konvertering p\u00e5 nolltid!<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Hur skriver man en bra nyhetsbrevstext?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">F\u00f6r att skriva ett bra nyhetsbrev rekommenderar vi att du h\u00e5ller dig till f\u00f6ljande punkter.  <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Fastst\u00e4ll m\u00e5let f\u00f6r meddelandet<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">N\u00e4r du precis har satt dig ner p\u00e5 ett tomt papper och best\u00e4mt dig f\u00f6r att skriva ett nytt m\u00e4sterverk av e-posttext, fr\u00e5ga dig sj\u00e4lv varf\u00f6r du skriver till kunden. L\u00e5t oss s\u00e4ga att du har best\u00e4mt dig f\u00f6r att anv\u00e4nda meddelandet f\u00f6r att s\u00e4lja ut ditt lager eller ber\u00e4tta om ett nytt sortiment &#8211; ett s\u00e5dant utskick skulle vara av reklamkarakt\u00e4r. Men om du vill rapportera f\u00f6retagsnyheter eller dela med dig av anv\u00e4ndbara tips \u00e4r det ett informationsutskick.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">  D\u00e4rf\u00f6r kommer det f\u00f6rsta nyhetsbrevet att ha konvertering som huvud-KPI. Den andra \u00e4r underh\u00e5llande, s\u00e5 \u00f6ppningsfrekvens och klick fr\u00e5n utskicket kan definieras som KPI:er.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Att skriva nyhetsbrev har sina egenheter. S\u00e5dana nyhetsbrev s\u00e4ljer inte utan l\u00e4r ut n\u00e5got eller informerar om n\u00e5got viktigt. K\u00e4llor till s\u00e5dana nyhetsbrev kan vara:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">bloggartiklar;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">recensioner;  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">intressanta ber\u00e4ttelser;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">forskning;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">nyheter om marknaden eller nischen,  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">meddelanden om kommande evenemang.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Texterna b\u00f6r d\u00e4rf\u00f6r vara kortfattade, sp\u00e4nnande och v\u00e4cka intresse f\u00f6r att l\u00e4ra sig mer, begripliga och l\u00e4tta att f\u00f6rst\u00e5 samt helt enkelt anv\u00e4ndbara och roliga att l\u00e4sa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det speciella med copywriting f\u00f6r <a href=\"https:\/\/bookafy.com\/sv\/topp-5-nodvandigheter-som-ett-litet-foretag-behover-for-att-rankas-i-google-eller-andra-sokmotorer\/\">reklamtexter<\/a> \u00e4r att dessa texter i f\u00f6rsta hand ska s\u00e4lja. B\u00e4ttre att anv\u00e4nda mer visuellt material. Visa priserna och f\u00f6rdelarna med att k\u00f6pa en produkt eller tj\u00e4nst och l\u00e4gg till levande <a href=\"https:\/\/bookafy.com\/success-stories\/\">vittnesm\u00e5l<\/a>, interaktiva rolloverblock, gifs, knappar och karuseller. Stora textstycken \u00e4r helt on\u00f6diga h\u00e4r, l\u00e4mna dem f\u00f6r information.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Best\u00e4m din kommunikationsstil<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Det \u00e4r perfekt n\u00e4r ett f\u00f6retag har en igenk\u00e4nnbar ton som hj\u00e4lper till att h\u00e5lla all kommunikation i samma stil. Men \u00e4ven om du aldrig har t\u00e4nkt p\u00e5 det h\u00e4r \u00e4mnet kan du prova det nu. Texterna b\u00f6r d\u00e4rf\u00f6r vara kortfattade, sp\u00e4nnande och v\u00e4cka intresse f\u00f6r att l\u00e4ra sig mer, begripliga och l\u00e4tta att f\u00f6rst\u00e5 samt helt enkelt anv\u00e4ndbara och roliga att l\u00e4sa. Titta p\u00e5 hur dina konkurrenter kommunicerar, hur det \u00e4r vanligt att ha en dialog med kunderna i din milj\u00f6 och vad som skiljer dig fr\u00e5n andra f\u00f6retag. L\u00e5t dina brev tala ett levande spr\u00e5k, inte klich\u00e9er fr\u00e5n det f\u00f6rflutna.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Skissa en struktur<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ja, ja, du inbillar dig inte. Precis som texter ska brev ha en struktur och obligatoriska block. Strukturering hj\u00e4lper dig att komma ih\u00e5g att l\u00e4gga till r\u00e4tt element i dina e-postmeddelanden: knappar, rubriker, foton och block f\u00f6r sociala medier, och att placera informationen p\u00e5 ett s\u00e4tt som \u00e4r l\u00e4tt att l\u00e4sa.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">L\u00e4gg till text<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">N\u00e4r du har skelettet till ditt brev \u00e4r det dags att l\u00e4gga till text. F\u00f6rs\u00f6k att g\u00f6ra dina tankar tydliga och begripliga och undvik klich\u00e9er, plattityder och vatten. Tro mig, det kommer bara att gynna din utskick.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Hur kan du spika din e-postmarknadsf\u00f6ring?  <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Det \u00e4r \u00e4nd\u00e5 f\u00f6r att f\u00e5 f\u00f6ljare att b\u00f6rja l\u00e4sa all denna hemska dupe, om marknadsf\u00f6ringen av f\u00f6rs\u00e4ndelser har ett tema. Ett effektivt s\u00e4tt att uppmuntra detta \u00e4r att opitomisera e-postmeddelanden. Hur? G\u00f6r det genom att ange kontaktpersonerna n\u00e4stan i \u00e4mnesraden eller i textboken. Det finns flera <a href=\"https:\/\/bookafy.com\/7-saas-tools\/\">verktyg<\/a> som kan hj\u00e4lpa till med personalisering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det inledande systemet f\u00f6r att uppr\u00e4tta kontaktlistor f\u00f6r f\u00f6rs\u00e4ndelser \u00e4r anm\u00e4lningsformul\u00e4ret. Med r\u00e4tt anm\u00e4lningsformul\u00e4r kan du ocks\u00e5 samla in v\u00e4rdefull information. Om du till exempel k\u00e4nner till en ledares f\u00f6delsedag kan du skicka ett motiverat gratulationskort till honom eller henne. Tricket \u00e4r att utforma anm\u00e4lningsformul\u00e4ret p\u00e5 ett s\u00e5dant s\u00e4tt att det f\u00e5r f\u00f6ljare att ge s\u00e5 viktig information som m\u00f6jligt &#8211; A\/B-testning f\u00f6r att uppn\u00e5 resultat.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En <a href=\"https:\/\/bookafy.com\/sv\/topp-5-basta-verktygen-for-hantering-av-sociala-medier-2023\/\">analysplattform f\u00f6r sociala medier<\/a> kan ge dig en uppfattning om vilka av dina produkter och f\u00f6rs\u00e4ndelser som skapar st\u00f6rst engagemang. Med hj\u00e4lp av dessa uppgifter kan du skicka e-postmeddelanden som n\u00e4mner vad som \u00e4r &#8220;hett&#8221; f\u00f6r tillf\u00e4llet. Uppslagsverktyg f\u00f6r s\u00e4ndningar kan hitta viktig information om dina anslutningar. Detta kan inkludera deras faktiska namn, position, f\u00f6retag och biografier i sociala medier. F\u00f6r korta listor kan du anv\u00e4nda dessa uppgifter f\u00f6r att manuellt anpassa dina e-postmeddelanden.  <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tips f\u00f6r e-posttextf\u00f6rfattare<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Med ytterligare information om f\u00f6ljare kan du f\u00f6rb\u00e4ttra din copywriting. Exempelvis \u00e4r \u00e4mnesrader en viktig faktor f\u00f6r \u00f6ppningsfrekvensen, medan personalisering och aktuellt inneh\u00e5ll ocks\u00e5 kan ha en inverkan. L\u00e5t oss s\u00e4ga att du nyligen har gjort ett inl\u00e4gg i sociala medier som var mycket popul\u00e4rt. L\u00e4gg ihop alla dessa komponenter med en \u00e4mnesrad som lyder: &#8220;K\u00e4ra XXX, vet du att v\u00e5r produkt \u00e4lskar terr\u00e4ngen? &#8220;F\u00f6lj ocks\u00e5 upp med en dupe som f\u00f6rklarar varf\u00f6r du har en gr\u00f6n produkt och vad filantropen kan g\u00f6ra just nu f\u00f6r att hj\u00e4lpa terr\u00e4ngen. B\u00e5de det huvudsakliga meddelandet i meddelandet och CTA b\u00f6r st\u00e5 &#8220;ovanf\u00f6r paketet&#8221;, dvs. i det f\u00f6rsta stycket. Spara resten av l\u00e4roboken f\u00f6r detaljer och ytterligare bevis f\u00f6r ditt p\u00e5st\u00e5ende.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tips f\u00f6r e-postmarknadsf\u00f6ring<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Det g\u00e5r att g\u00f6ra alla m\u00f6jliga mindre anpassningar i samband med marknadsf\u00f6ringen av s\u00e4ndningar som sammantaget ger en stor f\u00f6rdel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Till exempel kan tiden p\u00e5 dagen d\u00e5 du skickar ett meddelande p\u00e5verka \u00f6ppningsgraden. Det finns f\u00e4rgglada studier om detta \u00e4mne. Och det finns tj\u00e4nster som kan ber\u00e4kna den optimala tidpunkten f\u00f6r ditt varum\u00e4rke. Generellt sett \u00e4r den eleganta tiden f\u00f6r att skicka e-post mellan 800 och 1100 p\u00e5 de tre f\u00f6rsta dagarna i arbetsveckan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det \u00e4r ocks\u00e5 viktigt att uppr\u00e4tth\u00e5lla ett professionellt utseende. E-postmeddelandet b\u00f6r inneh\u00e5lla f\u00f6retagets totem och en expeditionshand, som inneh\u00e5ller kontaktuppgifter till en saklig person. Det \u00e4r ocks\u00e5 en bra id\u00e9 att anpassa \u00f6vningsboken som visas till exempel p\u00e5 mobiltelefoner och i Gmail.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a4d50 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"f8a4d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Dela p\u00e5 facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Dela p\u00e5 twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Dela p\u00e5 linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Dela p\u00e5 pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\" role=\"button\" tabindex=\"0\" aria-label=\"Dela p\u00e5 reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dd2b2ff\" data-id=\"dd2b2ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ada443b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ada443b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7fd77f4\" data-id=\"7fd77f4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71ab58a elementor-widget elementor-widget-image\" data-id=\"71ab58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"525\" data-src=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg\" class=\"attachment-large size-large wp-image-289752 lazyload\" alt=\"Online Scheduling Software\" data-srcset=\"https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1024x717.jpg 1024w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-330x231.jpg 330w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-700x490.jpg 700w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration-1100x770.jpg 1100w, https:\/\/bookafy.com\/wp-content\/uploads\/2020\/08\/Calendar-management-illustration.jpg 1200w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" title=\"|\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/525;\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68a7aa elementor-widget elementor-widget-heading\" data-id=\"f68a7aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Spara tid och pengar f\u00f6r ditt team med Bookafy!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a225811 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"a225811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Med hj\u00e4lp av programvara f\u00f6r tidsbokning online kan du automatisera bokning, p\u00e5minnelser, synkronisering med kalendrar, h\u00e4mta URL:er f\u00f6r videom\u00f6ten och mycket mer.  \n\nProva Bookafy gratis idag!  <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53effab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"53effab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/bookafy.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">L\u00e4s mer<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-601bf6d elementor-widget elementor-widget-spacer\" data-id=\"601bf6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f524988 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f524988\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39e009a\" data-id=\"39e009a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b9e780 elementor-widget elementor-widget-heading\" data-id=\"9b9e780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Rekommenderade artiklar<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BOOKAFY BLOGG I DET H\u00c4R INL\u00c4GGET Bra texter \u00e4r inte det sista som ett f\u00f6retag beh\u00f6ver i det digitala omr\u00e5det. De hj\u00e4lper till att presentera en produkt p\u00e5 ett l\u00f6nsamt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":308633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1868],"tags":[],"class_list":["post-311414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogginlagg","rishi-post"],"rishi__cb_customizer_meta":"","_links":{"self":[{"href":"https:\/\/bookafy.com\/sv\/wp-json\/wp\/v2\/posts\/311414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookafy.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookafy.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookafy.com\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bookafy.com\/sv\/wp-json\/wp\/v2\/comments?post=311414"}],"version-history":[{"count":0,"href":"https:\/\/bookafy.com\/sv\/wp-json\/wp\/v2\/posts\/311414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookafy.com\/sv\/wp-json\/wp\/v2\/media\/308633"}],"wp:attachment":[{"href":"https:\/\/bookafy.com\/sv\/wp-json\/wp\/v2\/media?parent=311414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookafy.com\/sv\/wp-json\/wp\/v2\/categories?post=311414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookafy.com\/sv\/wp-json\/wp\/v2\/tags?post=311414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}