5 Tips On How To Get New Real Estate Clients

The real estate niche is quite attractive, especially nowadays when the housing market is doing so well. According to the US Bureau of Labor Statistics,

real estate agents earn around $83,000.

Still, this income is dependent on the number of clients you get over the year and the type of commission you get in cash.

This aspect can be tricky even for experienced realtors because the domain is highly competitive.

Plus, your commission is dependent on the type of property you get to sell and the location of these properties (high-end areas vs. low-end ones).

Still, you don’t have to feel lost – there’s still plenty of money to be made in real estate. All you need is to learn a few tricks on how to attract more customers your way.

#1: Get Licensed but Don’t Stop There

Everyone who wants to work in real estate has to pass the real estate licensing exam. For this, you will have to complete the required number of hours of pre-licensing education class. This may seem like a bother, but the information you receive during this program will help in your future career as a realtor.

Also, keep in mind that different states have different requirements for the pre-licensing period and the exam.

For instance, if you live in Texas and apply for the real estate licensing exam there, you’ll have to do 180h of class. Also, you’ll be required to do 90h post-licensing education before your first renewal.

This may be a little scary, but real estate is such a dynamic field that you’ll always be learning about something.

Also, once you start working as a realtor, it’s good practice to get as many useful certifications as you can. After all, everyone wants to work with an expert in the field and several extra diplomas will boost your CV nicely.

#2: Work on your Online Presence

The internet is a powerful tool nowadays. You can find customers on social networks (via ads or high-quality content), on groups (online communities built around a specific topic), and on other channels.

Plus, there are plenty of online platforms that help realtors and customers meet. All you have to do is post your listings and make them as attractive as possible.

And when customers start showing interest, you can provide more details or offer to show them the house.

Also, customers will find you online if you have a good website and a good content marketing strategy.

#3: Get the Right Tools

Real estate agents are busy people but you can cut down on the time spent with routine tasks by getting the right tools and property management software. For instance, project management software can help keep track of meetings and stay up to date with the progress of each property.

Digital twins for properties are also becoming a valuable tool in real estate. These 3D virtual models give potential buyers a detailed, interactive way to explore a home remotely, making property tours more accessible and engaging. With platforms like Matterport, you can create high-quality digital twins that showcase listings in a way that static images or videos can’t.

Also, note-taking tools, communication platforms (like Slack and Zoom), electronic signatures and documents, are designed to make your life a little easier. As a result, you’ll have more time to focus on customers and finding new leads.

Plus, there are some amazing promotion tools out there, like

iHomeReport: This tool is targeted at homebuyers, but it’s equally useful to realtors who want rapid access to information about the neighborhood and the value (present and future) of a property. It can also be a great source of leads.

PosterMyWall: Don’t forget about the importance of clean, professional visuals in your real estate marketing. Use templates offered by the website to create a wide array of marketing collateral, including real estate flyers, social media posts, blog headers and email banners. Get all this done at a fraction of the cost needed to hire a graphic designer.

#4: Improve your Virtual Meeting Game

In this day and age, you have to learn how to make virtual meetings more engaging

for everyone. You may also want to learn the technical aspects of this task since it’s highly unlikely that the trend will go away.

By being open to the use of new technologies and making the meetings as welcoming as possible, you increase the chance of getting more customers to sign with you.

#5: Build a Strong Network

A successful realtor is backed up by a strong and extensive network of professionals in a wide range of fields. To start making connections, participate in events (as a guest or attendee), get involved in local community projects, and stay in contact with customers and leads. 

Also, make friends among people who are useful for property maintenance such as contractors, plumbers, landscape artists, gardeners, and so on. This way, when something goes wrong and you need someone you trust to fix the problem quickly, you’ll know who to call. 

It might also be a good idea to be active on social media sites where your audience can easily find you. Sharing video content is a great way to communicate with potential clients using relevant visuals. Even social platforms that aren’t well known for video content can be beneficial. LinkedIn videos, for example, will especially resonate with professionals using the platform often.

Key Takeaways

Successful realtors are charismatic, friendly, and can easily identify a new channel to find new customers. Still, this doesn’t come naturally. It takes years to refine these skills.

If you have the chance to get a mentor who is willing to walk you through the steps, make sure to take it. 

Of course, you can also learn by observing the successful realtors and their path in life. Regardless of which way you take, it’s important to understand that customers usually respond better to someone who is trustworthy (already has a reputation) and knowledgeable (well-educated). The rest is all about observing the market and making good decisions.