Sometimes it’s tough to figure out what kinds of content you should be creating. You might have a lot to say, but what is your audience actually interested in reading? This is where keyword research comes in.
You can use tools like Google Keyword PlannerSEMrush’s Keyword Magic Tool, and Ahrefs Keyword Generator to look into what your ideal customers are actually typing into search engines.
For instance, say you run an online shoe store and you want to create a styling guide. By plugging the phrase, “how to style shoes” into Google Keyword Planner, you can find a list of other related searches that are more specific and easier to rank for because they have a lower monthly search volume (and, therefore, less competition!). In this case, you could let this search inform your content by creating a styling guide off of the related keyword phrase “how to style combat boots”.
Answer the Public is another tool that can also help you to identify specific questions your target customers are asking. By plugging “leather boots” into their search bar, questions like, “how to soften leather boots,” “when to polish leather boots,” and “why condition leather boots.” appear. These are all great questions that you can base some of your future content on!
If you’re still stuck for inspiration, Bookafy has a great guide to coming up with easy content marketing ideas that you can check out. They cover tutorials, Q&As, competitions, and more.
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