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11 Predictions For Digital Businesses In 2023

11 Predictions For Digital Businesses In 2023 | Bookafy

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As we begin a new year, how can what we’ve learned helps us in 2022? If the last two years have taught us anything, it is important to adapt quickly in the face of uncertainty.

As the industry recovers from the second year of adapting to global pandemic conditions and an increasing digital-savvy and socially-aware consumers, it’s clear that digital businesses will undergo another evolution in 2022.

Next year, agility, openness to new technology and channels, and strong data-driven consumer approaches will be critical in riding the digital wave.

Predictions For Digital Businesses in 2022 

Organizations will be more focused on operational agility in 2022 than ever before. Companies must accelerate their digital transformation initiatives and prioritize specific technology trends to prepare for the unexpected and adapt to whatever 2022 holds.

Digital businesses aren’t afraid of change. You’ve worked in a world where consumer preferences are constantly shifting, technology is constantly evolving, and the market is constantly changing.

This has been especially true in the last two years, during which so much of our domain has been disrupted. These changes, however, are not slowing down. Looking ahead, we anticipate a few major trends that will influence digital businesses.

1. Cloud Communication

One thing is certain as we leave behind the most unpredictable of years: the world of business communications has evolved at a rapid pace. The age of the cloud-based business phone system has arrived as an outcome of being catapulted into the world of remote working. 

As a matter of fact of this ‘new normal,’ businesses have altered their interactions and communication with their customers and employees.

Nowadays, business telephony and remote call centers are rapidly expanding, and establishing; a virtual cloud phone system could be the new normal by 2022.

And, to make business telephony and remote call center transactions easier, there are numerous virtual cloud phone systems that offer a variety of features. 

Depending upon the size of the team, features required, and budget you’re willing to spend, you can always find the best one for your digital business.

2. Analytics Will Be Used More Extensively In Digital Transformation

“A significant portion of 2022 will be spent laying the groundwork for expanded enterprise transformation initiatives.” Must prepare organizations and their teams to identify the most viable business cases for leveraging data and analytics.

If your organization wants to drive large-scale digital transformation rather than piecemeal initiatives based on a single-use case, an integrated approach to data and analytics is required to maximize value. 

3. Customers Will Be More Knowledgeable Than Ever

The first estimation for 2022 is the same as previous years; with each passing year, customers become more aware of great customer service and CX. 

They are being trained by companies such as Amazon, Target, Walmart, and other well-known brands that excel at providing a positive customer experience. 

Customers no longer compare you and your competitors but to the best customer service they have ever received from any brand, regardless of the type of business or size.

4. In The Hybrid Work Era, Hybrid Cloud Adoption Is Increasing

As businesses commit to hybrid work environments, leaders must reconsider priorities and consider balancing scale, speed, privacy, and security. Businesses and customers require greater flexibility than traditional data center environments or purely public cloud solutions can provide.

Many companies are considering large new investments in hybrid cloud options. In 2022, the hybrid cloud will see increased adoption because it offers excellent agility for expanding and helping remote employees, allowing businesses to change direction as business priorities evolve in an unpredictable environment.

Key points: 

  • More control and personalization.
  • Flexibility and security

5. Improving Digital Agility Will Be A Necessity

It is no longer sufficient to be digital. This past year demonstrated that businesses must go to market more quickly.

While we do not expect another global-scale crisis to occur anytime soon, businesses can prepare now to ensure that their operations are ready to shift and change in response to customer demands.

However, doing so will necessitate investments in digital capabilities that will shorten time-to-market. These are some examples:

  • They are increasing the availability of low-code and no-code capabilities to non-technical and technical users.
  • Instead of having IT teams maintain and update on-premise infrastructure, use cloud-based infrastructure monitoring tools to ensure business continuity and scalability.
  • Improving internal operations by implementing employee self-service

Key-points: 

  • The modern business arena will continue to be shaped by digital transformation.
  • Technologies making an impact in digital transformation, call centers, and many other organizations will reap benefits too.
  • Working from home will become more common as a result of digital transformation.

6. Convenience Is A Competitive Requirement

The pandemic hastened the adoption of convenience as businesses expanded their offerings, including delivery, improved self-service solutions, and better use of technology. It’s straightforward. The company that is the most convenient to do business with will win.

7. Additional Multi-cloud Deployment Options

The cloud has emerged as the primary location for software vendors to store their data in recent years. Many businesses have even moved their applications to cloud-based platforms. Companies are investing in multi-cloud deployments, which are expected to continue in 2022.

Key points: 

  • Flexibility and scalability
  • Robust security 
  • Network performance improvement

8. New Hybrid Workforce Tools Are Being Developed

Many collaboration platforms added significant functionality, allowing them to address both the remote and in-office workforces. 

As we transition into the hybrid workforce of the future, it is also believed tools will continue to add functionality to make communication and collaboration as smooth and efficient as possible. 

Collaboration is only one aspect of workforce enablement, which is also needed to address remote worker support.

Managing a project when the employees are working remotely is a little difficult but not impossible, as we all know project management tools are insufficient for remote workers. 

Video conferencing tools for scheduling meetings, storing data in the cloud, and assisting customers, you’ll need different kinds of tools.

Here are a few of the best remote working tools for teams that you can use right away. Let’s get started.

Trello: It is a remote team collaboration tool that can assist you in managing projects, organizing tasks, and keeping your team’s work well organized.

Asana: It is designed for remote teams and allows you to consolidate your team’s work into a single shared space.

timeTracko: It is a useful tool for tracking remote work productivity and keeping your employees away from ineffective websites or apps.

Zoom: It is a cloud-based video conferencing platform that provides you to virtually meet with your employees via video, audio-only, it also perform live chats, and it also facilitates you to record those sessions for later viewing

Key points:

  • Increases flexibility. 
  • Improved Employee Satisfaction and Engagement
  • Reduced expenses.

9. Improve Customer Experience

When a pandemic strikes, every industry must put forth massive effort. Key call deflection solutions play a significant role in online FAQs, smart IVR, expanding knowledge bases, and automated chatbots. These solutions freed up agents for more valuable tasks that required more intent, empathy, and thoughtfulness.

Self-service allows organizations to increase their service capacity. Aside from that, these progressions are critical for quickly providing customers with relevant information. Organizations will need to provide both digital and human support in the future.

Key points:

  • Capture real-time customer feedback
  • Take action based on regular employee feedback.
  • Improve the customer journey

10. Modify Security Policies

The technological revolution has facilitated remote work in private cloud systems, virtual private networks, and dummy workstation machines. 

With the popularization of remote work, security policies that allow these technologies to be used in the workplace are emerging.

Workplace security policies have not changed, even though the future of work has changed. However, security builders consider whether or not certain work models are operational. 

In addition, they will be introduced to the organization’s compliance, which will assist them in understanding what is best in their new home workplace.

11. Social Media Participation

Social media is rapidly expanding. The total number of social media users worldwide cross 4.5 billion active social media users as of January 2021. (We Are Social, 2021). 

With nearly 53% of the world’s population using social media, it’s no surprise that customer experience experts have spoken about how these platforms are pulling strings in customer service. 

For example, 42 percent of consumers expect companies to respond to social media complaints within 60 minutes.

Furthermore, 72 percent of social media users reported increasing their social media activities, including consumers reaching out to brands and companies.

The changing consumer mindset regarding the use of social media has emerged on brands. Social media is now an irreplaceable component of the unified communication system. Brands are working hard to improve the responsiveness and efficiency of their social media services.

Some companies have even gone so far as to make two-way conversations public. As a result, prospective customers can see how the brand solved a problem. As a result, it has been simple to demonstrate brand intelligence and care when resolving customer issues. 

This is, without a doubt, one of the future trends. Keep an eye on this one in 2022 and beyond to see how it develops.

Key Points:

  • Today’s consumers view social media platforms as viable customer service channels.
  • Customers begin to complain and provide feedback through social media to initiate two-way conversations.
  • Social media is used by 53% of the global population.

Conclusion

In a nutshell, implementing new approaches and changing policies improves business productivity. Furthermore, Artificial Intelligence technologies increase the success and power of the business industry. 

As businesses leverage unified customer profiles across the organization, digital transformation will gain greater authority in 2022.

Adopting cloud communications is an essential component of digital transformation. Cloud communications will soon be considered standard practice for businesses. Don’t fall behind; make the switch today and help push your company to new heights.

Customer engagement, customer service, and customer experience is already a big thing in a digital business. And it’s only getting more important with the passage of time. 

Also, adopting the hybrid work culture will be the norm from the “new normal”. It has already proven to be the effective way to cope with adversity.

Embracing transformation and innovation is critical to your company’s long-term viability. Finding the right solution, on the other hand, can be extremely difficult and time consuming. But taking note of all the aforementioned predictions, you can prepare yourself to handle the uncertainties 2022 has to bring.

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