5 Best Tips To Improve The School Website SEO

We are all well aware of the massive evolution in the way the education sector functioned at the onset of the pandemic COVID-19. Its overall management, marketing, deliverables, educators, etc. made a major digital shift.

To maintain and elevate the graph of their annual enrollments, schools now need to manifest the fundamentals of school website SEO and school management system. SEO tools are needed to pull in the measurable and sustainable crowd to the webpage.

Therefore, we have worked hard to equip you with some of the most reversed means to recuperate your school website SEO. So, let’s read together;

1. Make Use of Google Analytics

Google analytics is a tool to measure the well-being of your website. It analyzes certain data and parameters to come up with the health report of the website.

Google Analytics is considered an essential tool for school website SEO because based on the blueprint of its report, one gets to understand if the website needs fresh content or not, or if the website is target audience-centric or not.

So next time you identify the paucity in the performance of your website SEO, implement Google Analytics for in-depth diagnosis. It will:

• Track the demographics and interest areas of visitors.

• Identify the landing page traffic.

• Helps to establish SEO-related goals.

• Helps to track the conversion rate and bounce rate of the site visitors.

On a final note, Google Analytics as an SEO tool helps to identify the track through which the audience reaches your school website. Its SEO dashboards or Google Keyword Planner Tools are great means to generate organic traffic.

2. Keep Updating The Website Content Frequently

School websites should always have fresh and latest content on their web pages. Be it school calendar, upcoming admission notice, school USPs, about books, uniform fee structure, mandatory disclosure, or any news and events. The on-time availability of the right content on the school website determines the sincerity of the school itself. 

Apart from this, to practice the best school website SEO strategies, the school should have regular postings of blogs. Blogs are a good way of maintaining one’s presence in the market. There can be audio/ video/ image/ text content on the website from the school teachers or students. Guest posts should also be invited. Certain schools also have monthly or bi-monthly magazines, journals on their website. Such engaging content, therefore, multiplies the interest of the parents/guardians who visit the website.

3. Healthily Use Primary & Secondary Keywords

Keywords are those terminologies that are used a maximum number of times to search about a particular topic online. With the increased usage of relevant primary and secondary keywords on the webpage, the SERPs ranking of the website also improves. Keywords, when used rationally, make the school as a product available to the mass segment of the target audience.

But be careful:

• Unnecessary stuffing of irrelevant keywords on the webpage content is subject to penalty.
• Relevance of keywords to the actual content is essential.
• Prefer to use the keywords in the title.

Tools like Google Keyword Planner are of immense help in having access to keywords that should be covered as part of school website SEO practice. Google’s Search Console is another tool that, when used in sync with Google Analytics, helps to identify the keywords which are sure to better the SERP ranking.

4. Lay Emphasis On Website Image Optimization & Loading Speed

As part of best school website SEO practices, your website should have images that are easy and fast to load, compressed, and optimized. On any school website, images play a big role in luring the website visitors to enroll their kids in your school. Well-clicked original school premise photographs that are easy to load and don’t keep the site visitors waiting are the ones that improve the school website SEO.

So, pay attention to:

• Upload the right file type.
• Upload the right file size.
• Include keywords in the alt tags and in the image’s name.
• Make use of over one word to describe the type of image.

Right images at the right place are more communicative to the website visitors, as compared to the long black and white text description. Also, the long loading speed of the webpage mostly results in people skipping or closing the window and then ultimately moving on to the competitor’s site. The long loading hours adversely affect the website user experience UX, conversion rate, and ultimately the revenue. As per the Potent research results, the initial five seconds of website loading time are very crucial and after this, every other second of delayed loading time drops the conversion rate by 4.42%.

5. Have A Mobile-friendly Website

Statistical results like 52.2% website traffic generated via mobile phones, 61% of the consumer conversions through mobile-friendly sites and 66% of emails being read on mobile phones prove the significance of having a mobile-friendly website for your school.

Websites that are not appropriately visible on the mobile screen or those which take too long to load on mobile phones are the ones that lose their market presence in the long run. Chances are high that the prospective buyers of schools with such sites will leave them dissatisfied and shift to their competitors.

Today, a major chunk of mobile phone users access the web pages on their mobile phones. This makes it even more mandatory to optimize the entire website in accordance with mobile usage. Visually appealing web pages on mobile phones are more luring and engaging. Therefore, once you get a yes from your SEO expert for your website, view it on your mobile screen for double surety regarding its overall appearance.

Winding-up

Post this read, we are sure that you will push your gray cells to implement the above learned strategic moves that better your school website SEO. If your school is your business product, the use of school management software and other digital tools are the online marketing fundamentals to make your product outshine as a class in mass. And if you find yourself stuck at any point during the strategic implementation of the above pointer, contact us at any hour of the day.

We will be happy to help.