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9 Enterprise SEO Keyword Research Tips You Should Try Now

9 enterprise seo keyword research tips you should try now | bookafy

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Keyword research plays a crucial role in the success of your search engine optimization strategy. To drive organic traffic, you must first determine the topics your target audience is interested in. Then, you need to discover what keywords or search queries they often use to look for specific topics and the intent behind these searches.

In short, keyword research bridges the gap between you and the audience you want to attract to your site. This allows you to create a roadmap that will help position your brand with your customers’ interests. Simply put, keyword research is a process of identifying high-value keywords so you can create content that will get your website in front of your target audience.

But in an enterprise setting, there’s a vast number of search phrases you need to deal with, and traditional strategies will not always work. You need to understand substantial data sets, especially if your customers search in different locations around the globe.

So, how should you do keyword research for enterprises? Here are nine tips that will help you implement successful research. 

1. Don’t Be Shy, Crawl Your Competitors’ Site. 

Before creating an SEO strategy for your website, you need to see what your competitors are doing right, especially those successful in the digital space.

But why?

Simple, they must be doing something right to be able to rank high in Google search results. So, why not start there and see what’s working well for them. That way, you’ll better understand how you will strategize your SEO.

So how do you do this?

There are various tools available, such as Screaming Frog or SEMRush, that let you crawl a website to gather crucial data that can help elevate your SEO strategies. But getting the information isn’t enough to do better keyword research. You also need to learn how to filter the data and use it to your advantage. In addition, you can use virtual data room software to achieve your goals.

First, learn how to value search volume over search position.

Ranking on the first page of Google is undoubtedly great, but we all know that anyone can do so with enough time and effort. But the real gem lies in the volume of searches. While it isn’t an absolute indicator that the keyword is good, the volume can reveal whether or not you should pursue the term.

Next, remove branded keywords.

Using a competitor’s name to rank in search engines is never good. So, throw out these keywords right away to focus more on topic-based keywords that you can utilize. 

2. Examine User Intent When Researching Keywords

According to a study by Insight For Professionals, 99% of the companies surveyed said that intent data had helped them with ROI and sales growth, and 22% of those reporting an increase in their conversion rates. So, why not take advantage of this data as well?

User intent may be a new concept in keyword research, but this data can strengthen your SEO strategy. This term pertains to the reasons behind every person’s search. While it’s arguable that everyone’s intent for conducting a search is unique, there are still similarities.

When a person searches for something online, they expect to find specific information in the results. For example, they expect commercial pages if they’re looking for something to buy. When looking for restaurants, they’re expecting local results. If they want advice, users will look for information that caters to their concerns, usually through a blog post or article.

Users don’t just search for something without expectations; they usually expect to find something related to their searches. And Google will only show them pages that match their intent.

What does that mean for you?

Well, if you don’t know how to understand the intent behind these keywords and match it to pages on your site, you won’t stand any chance of getting traffic from the results page. You also won’t be visible in search results. That’s why you need to group your keywords based on user intent and ensure that it will become an essential part of your keyword process. 

3. Segment, Segment, Segment

As an enterprise, it’s normal to have tons of pages on your website. But this can make the keyword research process lengthy and tedious. To make your research efficient, you need to break it down into smaller portions by segmenting your website into different categories.

This will make the process streamlined and, at the same time, allow you to focus on particular pages that need more work.

You can segment your site by page type, template, content type, product type, and categories. Once you’ve finished segmenting, you can do your keyword research as you would typically do with smaller websites. If there are overlaps, you can use this opportunity to add internal links. 

4. Don’t Forget About Seasonality When Prioritizing Keywords

Businesses know that the demand for their products doesn’t remain consistent. The same goes for information; the interest in keywords and topics rises and falls throughout the year. For example, any keyword related to Black Friday is powerful, but only for a short period during the occasion.

But why should you give importance to seasonality when it comes to keyword research?

There are vast amounts of keywords and topics to use; it’s easy to get lost in it, and it can be challenging to find which one you should work on first. Seasonality allows you to focus and work on those in demand soon. This also lets you stay away from keywords with low demand at the moment, saving you effort and time. 

5. Analyze Existing Pages To Identify Opportunities

Most of the time, the keyword research process focuses on looking for opportunities on external data rather than your own site. So if your website is large enough with plenty of subfolders and subdomains, there are opportunities most likely hiding somewhere inside.

So instead of focusing all your attention on uncovering what other topics your customers might be interested in, take advantage of the data already on your site. And since it comes from your site’s performance, it’s already validated by your audience. Why not leverage those data as well?

You can use Google Search Console to check on various queries customers are looking for on your site. You’ll be surprised at how many new opportunities you can uncover by just looking at data from your existing pages. 

6. Validate Your Keywords With Your Target Audience

Keyword research is usually based on assumptions rather than data analysis. While you can argue that the research process involves analyzing vast amounts of data, selecting a keyword will always be driven by personal assumptions. The problem is that nobody is absolutely sure that the keyword you choose will attract the audience you want and generate the expected return.

In addition, the keyword research process doesn’t involve a way for you to confirm that the top keywords you’ve chosen are the ones your target audience is using to search for information.

So how do you validate your keywords with your target audience?

There are many ways you can go about validating them. First, you can check forums like Reddit and social media platforms such as Facebook to see if your target customers mention the topic in how you frame your keyword. 

You can also check your competitors if they’re using the same topics. Another way is to review top publications in your industry and see if they cover your chosen topics. If they do, it suggests that they are aligned with what your audience is looking for. 

7. Involve Your Customers With Your Research

Do you know that 80% of consumers are more inclined to make a purchase from brands that offer personalized experiences? 

Enterprises have more access to a network of customers compared to small businesses. So, use this advantage and gather information from your customers as much as possible. This also allows you to tailor-fit content to your audience, providing them with a more personalized experience.

So, if you are using a CRM that can store conversation notes with your customers, use it to look for customer pain points and build keyword research around it. You can also use it to generate new topics for your content. 

8. Be Creative When Looking For Keywords

Keyword research tools are great, but there are other things you can use to look for keywords. You just need to be creative, and you’ll be able to generate user intent keywords that will help you better target your audience. 

For example, you can use Quora to look for keywords and topics for your site. There are no better key phrases than questions coming from real users, right? And the best part? It’s free. All you have to do is type your main niche on the Quora search box and look for relevant topics with a considerable following, and you’re all set.

Apart from Quora, you can also use other websites like Amazon and even Wikipedia. The choices are limitless; you just need to be creative and look for other sites that may have keywords that you can use.

9. Small Businesses Should Be Part Of Your Research Too

Small businesses aren’t your direct competition but don’t exclude them from your research. They can also offer insights that may help you with your process.

These businesses may seem like they have nothing to offer to your overall SEO strategy, but you can still fill in some gaps that they may have missed. So, look for keywords that you share and see if there are any opportunities you can take advantage of at an enterprise level.

It’s best to look at every competition you can find online, so you won’t miss any chance that could potentially be the biggest score you’ll find for your keyword research. 

Final Word

Let’s be honest here; keyword research can make or break the success of your SEO strategy. We know how overwhelming this process can be, especially if you’re doing it on an enterprise level. But don’t fret. Our tips can help you tackle this enormous task more effectively to create a successful SEO strategy that works well for enterprises.

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