How To Get Clients To Rebook & Keep Coming Back?

How to get clients to rebook & keep coming back? | bookafy


Rebooking is a mutual win for both you and your clients. You increase your sales by retaining your clients, and they feel good to get their services from a trusted and familiar place.

While it’s a matter of mutual benefit, it’s challenging to rebook your clients without a strategy. There’s no denying that rebooking ensures consistent business, revenue, and avoids the need to look for new customers all the time.

However, it’s not easy to get your clients to rebook and keep coming back to you.

Let’s explore six ways to get your clients to rebook, so you never feel short of business, and they don’t have to look for another service provider ever again.

1. Offer Excellent Customer Service

Do you ever go back to a salon again because the staff was courteous, open to suggestions, and provided an excellent salon experience?

Most often, if you provide great customer service, they would want to come back even if your services are a bit costly.

This happens because if they’re paying, they expect a little more than the service they asked for and an extra effort from your side.

Minor things like greeting, being polite, asking for suggestions, listening to your customers, and providing them with a wholesome experience can do the trick.

Customers want to be listened to, so address their needs. The more transparency you maintain, the better the experience will be for them.

A transparent business makes customers feel safer. You must assure your customers that their data is safe with you. It is essential because no customer will come back to you if there’s a risk of identity theft or any other privacy issue.

You can also ask them to fill out a feedback form at the billing desk. However, this will only work if you’re willing to take their suggestions seriously and implement them.

2.Offer Incentives And Discounts

Who doesn’t love discounts?

Offering discounts or additional benefits like a complimentary head massage with a foot massage can go a long way.

For rebooking, you can offer them a 15% discount if they rebook an appointment within ten days. Adding a limited period offer instils Fear Of Missing Out (FOMO), which will substantially increase your rebooking chances.

You could also plan seasonal incentives and packages. To spread the announcement, train your employees to mention it to the clients while performing the services. Offering an add-on service, especially during Christmas, Thanksgiving, and other holidays can help rebook clients faster and further.

This Christmas offer is a great example of seasonal discounts and packages.

Another way to ensure repeated client visits is to offer a package of sessions at a discounted rate. Since they’re getting better value at an optimized rate, your chances of booking them for the long term will increase.

3. Educate Your Clients And Offer Valu

It’s not enough to only provide services. You also need to educate them. Customers want to know that you care for them, and you’re not just providing services for the sake of money.

If they got a hair treatment done from you, tell them tips to manage their hair well at home.  Suggest a few hair masks or DIYs that can help them maintain good quality hair.

If you get a message client with some tension on his back, tell him about some exercises he should practice to avoid building up that tension.

Also, while you’re educating them with tips and healthy habits, tell them the importance of regularly booking such appointments. Sometimes, explaining the ‘why’ may be the only push they need to book you for future meetings.

Educating your customer is great for building relationships because it shows that you care. This will help build trust and increase their chances of booking again.

4. Follow Up With Them

Following up is extremely crucial for client retention. Through a feedback form, you can collect your customer’s email address and mobile number. This will help you create an email and SMS list, which you can use to follow up with them.

A few days after they take your services, send them a follow-up by asking about their experience and if they like the results. You can also hire virtual assistants to follow up with your customers. Express your gratitude by thanking them for coming in and how you appreciate it. Encourage them to reply by using persuasive copy in your follow-ups.

It would be best to prepare a nurturing sequence for email or SMS where you consistently follow up with them. You can offer discounts, incentives, and promote rebooking by focusing on the ‘why.’

Through this sequence, don’t forget to be educational. Send them resource links from your blog to offer tips and solutions. This can help get a response or a booking appointment again.

The real money lies in the follow-up, so be persistent with your approach. Check out this blog for more marketing tips.

Here’s a great rebooking follow-up by a Day Spa.

5.Start A Loyalty Program

Creating a loyalty program where customers get exclusivity with discounts and incentives is a great way to encourage rebooking. It makes the customer feel special and valued because everyone is not entitled to the benefits they get through this program.

More than a rebooking tactic, it’s a wise marketing strategy that can give you an edge over your competitors. And who doesn’t want to be a part of an exclusive community that gets additional benefits?

It’s a win-win proposition for both you and your customers.

For this, you can consider a variety of routes, from offering point-based credits to referrals. This way, you get them to rebook, and they get discounts and free add-on services from your end.

This is a great example of a loyalty card through the point system.

It’s a cost-effective way to engage with your customers better, get them to come back again, and attract new customers.

6. Sign Up For A Booking Software

The best way to get a client to book an appointment again is to offer an easy booking process.

It would be best to sign up with a booking or reservation software such as Bookafy.

This kind of software has an in-built system meant for handling multiple appointments. They allow for easy booking and a gated payment system. They also integrate it with your calendar so the customers can book their preferred slot following your schedule.

Using these booking platforms is beneficial because they help effectively manage your schedule and appointments. It avoids the constant back and forth for booking, payments, and reminders, allowing you to focus on things of greater importance.

Moreover, it’s easy navigation also offers a better booking experience on mobile for the customer.


Creating a rebooking culture for your business is one of the best ways to increase your revenue stream and build a community of loyal customers. These six steps are significant for a higher rebooking rate. However, it would also require your employee training to sell rebooking packages while providing the services.

If a customer can book another appointment before the first one ends, there is nothing better than that. But to do this, a combination of excellent customer experience, educating them, and communicating the ‘why’ of rebooking is essential.

So, create a rebooking strategy for your business, and pave your way towards increased revenue and business growth.

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Feature rich, beautiful and simple. Try it free for 7 days"

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