Setmore and Bookafy feel similar — both are friendly, full-featured booking tools. The difference shows up when you grow: appointment caps, included reminders, and deeper scheduling logic. Here's an honest side-by-side.
Setmore is a good tool with a genuinely generous free plan. If you're a small team booking a manageable number of appointments and you don't mind its branding, it works well. We'd rather say that than pretend otherwise.
Setmore pricing below reflects its public plans as of 2026. Both tools price per user, per month.
| Feature | Bookafy | Setmore |
|---|---|---|
| Free plan limits | Full-featured free trial, no credit card | Free, but capped at 200 appointments/month and 4 users |
| SMS reminders | Included | Paid plans only (Pro from ~$5/user/mo annual) |
| Two-way calendar sync | Yes (Google, Outlook, iCloud, Exchange) | Paid plans only |
| Skill / rule-based routing | Yes, automatically | Limited |
| Take payments at booking | Yes (Stripe) | Yes |
| Languages | 32 languages | Fewer |
| White-label / reseller (larger accounts) | Available for enterprise & partners | No on free; limited removal on paid |
| Best for | Growing teams & multi-location | Small teams within the free caps |
Setmore plan details from Setmore's published 2026 pricing. Comparison is our honest read; check each vendor's current site for the latest.
Setmore's free plan is generous until you hit its 200-appointment monthly ceiling or its 4-user limit — then you're upgrading. Bookafy is built for teams that are scaling, with deeper scheduling logic so the right person gets booked as you add staff, services, and locations.
On Setmore, SMS reminders and two-way calendar sync require a paid plan, and the free plan keeps Setmore's branding. With Bookafy, reminders and sync are in from the start. (Need it fully white-labeled under your own brand? That's available for enterprise accounts.)
Yes — the two feel similar to set up. Bookafy simply gives you more options as you grow, and you only turn on what you need.
You hit a 200-appointment monthly cap and a 4-user limit, then upgrade. Bookafy is built for that growth from the start. Reply if you'd like help moving over.
Yes — full white-label is available for larger and enterprise accounts. It's a setup service rather than a flip-a-switch toggle, so reach out and we'll scope it with you.
No credit card required. Bring your team, your locations, and your services.
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