Result: Manage your customer database and automate email marketing
Casey needed a CRM and marketing tools that would enable him to make more meaningful connections with his customers.
ActiveCampaign CRM’s email marketing functionality allows him to automate email campaigns and target them to specific audiences based on the data in the CRM.
Customer engagement with his campaigns is tracked and he can access reports on the effectiveness of campaigns to help with future plans. Casey automates email campaigns based on time or user interaction.
ActiveCampaign also includes SMS and website messaging and for businesses that already use another system it provides a migration service to help move everything across from their current software. It integrates with a lot of other apps and has templates available that can be customized for your business.
Using ActiveCampaign, Casey can segment his email subscribers (Visitors, customers, free plan, pro plan, etc.) and run separate campaigns for each segment.
As customers move from one part of the sales journey to another, ActiveCampaign is automatically updated to now deliver the right content at the right time.
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