5 Tips For Retailers To Increase Sales In The Upcoming Holidays

The holiday season is the most promising time of the year. That may or may not be true in the retail business, but the run-up to the end-of-year holiday season is without a doubt the busiest.

If you think your holiday marketing strategy is just focused on your approaching Christmas campaign, you’re mistaken. From Halloween and Small Business Saturday through Cyber Monday, Boxing Day, and every holiday sales day in between, we’ve got some holiday marketing advice for you.

To help shops with their preparations, we’ve created a list of some of the most intriguing strategies for increasing retail sales throughout the Christmas season.

Create An Omnichannel Purchasing Journey

Customers may shop effortlessly across online and offline channels when they use omnichannel shopping. In fact, in 2020, the number of companies using digital-first tactics to acquire clients is expected to double. In the United States and Canada, first-time online sales from traditional chain stores surged by 119% over the previous year, according to Bluecore’s COVID-19 Retail Trends Report.

You should provide customers with access to a wealth of information by allowing them to tap into the Beauty Bag on their phone or computer. Customers may shop, see their favorites list and prior purchases, as well as their reward points balance. They may also scan items in-store to learn about other online options, view training courses, and locate a shop near them.

To create an omnichannel buying experience, you must first figure out where your customers hang out. Ensure that your consumers have a nice and consistent experience at all times. Online and physical channels may work together to handle large shopping traffic if they are adequately managed.

Real-time synchronization is critical for delivering a consistent omnichannel experience. Customers should be informed about the exact stocks that are available by retailers. Consider a point of sale solution if you need a system that can manage omnichannel requirements like these. It can offer merchants a smooth omnichannel experience as a leading point of sale system supplier.Some of the highly recommended POS solution providers include: VendHQ, SquareUp and Odoo. Or if you are running a website on Magento Commerce, it is suggested to take a look at Magestore POS – a completely customizable solution for Magento merchants. If your website has a problem, Magento maintenance service will help you solve it.

Make A Marketing Strategy Plan

You should study the data as you develop your promotions to find what has previously worked for you in order to enhance retail sales. Was the initiative to offer free delivery a success? When you provided your lowest price ever, did you sell out? You may then select which sorts of promotions are beneficial, as well as the impact they have on your earnings, based on this data.

For your items, you may employ a range of promotional concepts, such as:

Bundle Pricing: If a customer buys two or more items at the same time, you may give them a discount. This will not only drive more sales but will also help you clear out your inventory more quickly. Effective inventory management is key here, so consider using bill of materials software to master production planning and automate manufacturing cost calculations.  

Discounts: You can make money off the retail price to give clients the impression that they are getting a good deal.

Free Shipment: It’s unusual for a customer to like paying for shipping. Free shipping is a terrific method to entice e-commerce customers who aren’t ready to return to a physical store, but it’s also a great way to entice eCommerce customers.

Organize An Exclusive Event

Another way to get people enthusiastic about your holiday offerings and boost retail sales is to host special events. These events can take a variety of forms, depending on whether you’re an eCommerce or physical store.

You may provide your customer a one-of-a-kind, insider’s-only experience. Making a special offer to your email list subscribers, publishing a newsletter to your private group, or forming a Facebook group that is only available by invitation are all instances of events. Physical events may also help you generate buzz and excitement for your store. Try to think beyond the box if you truly want to stand out.

Keep Sanitization In Mind

With customer and employee safety at the forefront, it’s critical to prioritize sanitization in order to boost retail sales. Customers will be much more inclined to enter your business if they see you taking the Coronavirus seriously and taking extra precautions.

One way to make your clients’ shopping experience safer is to provide various hand cleaning stations around your store. According to a recent survey, 64% of buyers believe that providing hand sanitizer to customers is the most important step that businesses can take. Customers want to be able to clean their hands often while shopping because it is typically a high-contact activity. You may also build greater client trust and boost the brand’s social responsibility over the Christmas season.

Provide A Free Or Expedited Shipping Service

One of the most crucial components of the online purchasing experience is shipping. Customers desire a variety of alternatives to pick from and don’t want to overpay. As a result, if you want to boost retail sales, we propose offering a free shipping campaign. It’s also critical to offer a selection of speedier delivery options for last-minute customers.

According to a study, more than half of shoppers put off doing their holiday shopping until the 23rd of December. Because so many individuals wait until the last few days before the holiday to buy, it’s critical to offer overnight and expedited shipping options.

It might also be a good idea to practice seasonal sales forecasting so you can anticipate when to push sales and when you’re likely to have more than enough on your plate.

Conclusion

Overall, whether in-store, online or through a separate pick-up option, your first priority should be to deliver a comfortable shopping experience for your customers. You can maximize your marketing, attract loyal clients, and eventually increase your income if you plan your sales properly.