Add your corporate branding to our scheduling software for an "in-house" product that captures your brand with your company name, logo, URL, favicon, color palette and more.
Designed for your staff and customers to reflect your brand identity, not ours.
We remove all Bookafy branding from the application interface, emails, "powered by" links, and everywhere else.
The entire platform will be branded with your logo, favicon, brand name, and custom color palette to match your style guide.
When your customers use the scheduling tool, they will only see your brand. It looks and feels like your proprietary software.
Maintain trust and consistency. All transactional emails—including appointment confirmations, signups, and reminders—are sent directly from your own email domain.
Embed the full administrative dashboard directly into your existing client portal or intranet. With Single Sign-On (SSO) capability, your users never have to manage a separate login.
Exchange account data seamlessly via our REST API or Webhooks. We provide an in-depth library of available API calls to sync data with your internal systems.
Get a fully branded scheduling solution in days, not months.
White label means your customers never see the word Bookafy. The booking pages, the app your staff signs into, the confirmation and reminder emails, the address in the browser bar, the favicon in the tab: all of it carries your brand. Bookafy runs underneath and stays out of sight.
That is the easy part to say. The more useful part is this: white label is not a checkbox on a self-serve plan. It is a build. Someone here sets up your domain, your certificate, your sending domain, your palette and your logo, and hands back a platform that looks like you wrote it. It takes about five hours of work on our side, it carries a one-time setup fee, and there is a small annual cost for the SSL certificate on your domain.
We say that up front on purpose. White label pays for itself when you are putting a real book of business through it. It does not pay for itself if you are one person who would rather our logo were not in the footer of your booking page. If that is you, buy the standard product. It costs a fraction of this and you can be live this afternoon.
Most of the confusion in a white-label sales call comes from the two sides meaning different things by the same phrase. Find your row before you book anything.
| What you want | What you actually need |
|---|---|
| To sell scheduling to your own customers, under your brand, and bill them yourself | White-label reseller. Sub-accounts for each client, a partner dashboard, a super-login across those accounts, and reseller pricing so you have margin. You own the customer and the invoice. |
| To give your staff and your public an in-house-looking booking tool with no vendor logo on it | Enterprise white label. One organisation, your domain, your brand, no reseller layer. This is the universities, the government offices and the large corporates. |
| To earn something for sending people to Bookafy, without running any of the above | Standard reseller or affiliate. Free to join, tracked through FirstPromoter, recurring commission for as long as the customer stays. No build, no setup fee, no support burden. |
Plenty of people who land on this page asking about white label actually want the third row. It costs nothing and it starts today. Read the partner and reseller options and choose honestly.
There is no mobile app. Bookafy has nothing in the App Store or on Google Play, so there is no branded app for us to ship in your name. If your pitch to your clients includes "and an app with your logo on it", stop now: we cannot give you that.
This is the part vendors skip, and it is the part that kills white-label deals in month four. Your branded copy of Bookafy does exactly what Bookafy does. If the product cannot do a thing, putting your logo on it does not make it able to. So, plainly:
If three of those rows are dealbreakers for the customers you intend to serve, say so on the call and we will tell you straight. Losing a deal in week one is far cheaper for both of us than losing it in month four.
The whole point of white label is that your customers only ever see you. Which means that when something confuses them, they email you, not us. You become tier-one support for a product you did not build.
That is entirely workable. Resellers do it every day. But it is an operational decision, not a branding one. Before you sign, work out who on your team answers "how do I change my availability?", because you are going to get that question. Plan for it and white label is a good business. Ignore it and it is a support queue you did not budget for.
White label sits on the Pro+ plan (11 dollars per user per month, billed yearly), which is also where the custom API and HIPAA support live. On top of that there is a one-time setup fee for the build, and a small annual cost for the SSL certificate on your domain. Reseller pricing, a discount off list so you have margin to resell on, is quoted per deal based on how many accounts you expect to carry.
The setup fee is not printed here because the build is scoped to what you need. Ask on the demo call and you will have a number in the first ten minutes. We are not going to make you sit through three meetings to find out what something costs. See standard pricing.
White-label reseller, standard reseller, or affiliate. Pick the one that matches what you actually want to run.
SSO, Exchange, VPAT, DPA and data export, plus the procurement checklist and what we do not do.
What is on Free, Pro and Pro+, including where white label and the custom API sit.
Apply for white labelStart a free trial first
No. The rebrand covers the whole platform: the booking pages your customers land on, the application your staff signs into, your own domain with an SSL certificate on it, the favicon, and the confirmation and reminder emails, which send from your domain rather than ours. Every Bookafy logo and every "powered by" link is removed.
Yes. That is the white-label reseller setup. You get a sub-account for each client, a partner dashboard, a super-login across those accounts, and reseller pricing so there is margin between what you pay and what you charge. You own the customer and you own the invoice.
Roughly five hours of work on our side, and no coding on yours. The real lead time is usually you: pointing a DNS record for your subdomain at us, and sending over a logo and your brand colours.
It sits on the Pro+ plan (11 dollars per user per month, billed yearly), plus a one-time setup fee for the build and a small annual cost for the SSL certificate on your domain. Reseller discounts are quoted per deal, based on how many accounts you expect to carry. You get the setup number on the first call, not the third.
No. Bookafy has no app in the App Store or on Google Play, so there is no branded app to hand you. Booking happens in the browser, which is the right answer anyway: nobody installs an app to make one appointment.
No, and it is worth being blunt about that. A branded copy of Bookafy does exactly what Bookafy does. No room or resource booking, no class packs or memberships, no waitlists, no availability polls, no EMR connector, no SCIM. If the customers you plan to serve need those, your logo on the login screen will not save the deal.
A single user who would simply prefer our logo were not on their booking page. The standard product costs a fraction of a white-label build and you can be live this afternoon. White label earns its money when you are putting a book of business through it: an agency, a SaaS platform, a directory, a university, a government office.
Appointment scheduling software · Enterprise appointment scheduling · Partners and resellers · Integrations · HIPAA-compliant scheduling · Online booking features · Pricing
