How to write blog posts that the search engines will love. Follow the formula and watch traffic soar!

This is the exact step-by-step process marketers follow to research keywords, write content, optimize images, build internal links, and publish posts that can rank.

Includes examples for: keyword selection, URL slugs, internal links, image filenames, and alt text.

The workflow in 3 phases

Use this as your predictable “Monday → Publish” checklist.

Pick a topic that can rank, find a primary keyword, and map supporting keywords to headings.

Create a scannable outline, write for search intent, and add internal links to key pages.

Finalize URL slug, image filenames, alt text, titles, and on-page checks before going live.

Concrete examples you can copy

These are the exact “details” Google and users respond to.

Keep slugs short, lowercase, hyphenated, and keyword-based.

Every image should have a meaningful filename, title, and alt text.

• ✓ Use descriptive filenames (not IMG_4729.png)
• ✓ Alt text describes what’s visible (and helps accessibility)
• ✓ Compress images to reduce load time

The “publish today” checklist

If you do only one thing, follow this list in order.

• 1 Pick a topic with clear intent (what does the searcher want?)
• 2 Choose a primary keyword + 5–15 supporting keywords
• 3 Build an outline (H2s answer intent; H3s add depth)
• 4 Write 1,200–2,000 words (examples + clarity > fluff)
• 5 Create an SEO URL slug (short, keyword-based)
• 6 Add 3–8 internal links
• 7 Add 3–5 images (featured + in-content visuals)
• 8 Optimize image filename + title + alt text
• 9 Final SEO pass (title, meta, headers, mobile formatting)
• 10 Publish, then repeat consistently

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DropContent built software that picks topics, finds keywords, writes long-form posts, optimizes images, adds internal links, and publishes consistently—so you don’t need to spend hours per article.