8 Tips To Land More Appointments Through Social Media

We cannot deny that it is an era of the “internet”; everyone needs an answer online. Nobody wants to go out and stand in the queue to get an answer — here come social media to the rescue. You get almost every possible answer to your question. But did you know? You can make use of it to get more appointments for your business.

In today’s internet-driven era, customers seek convenience and quick solutions online. Social media platforms serve as a powerful tool to meet these demands, providing a gateway to increased appointments for your business. By utilizing skilled and multilingual staff to engage with a global clientele and offering round-the-clock support, you create a seamless and satisfying customer experience.

Proactively monitoring and responding to customer feedback enables you to address concerns promptly and build trust. Additionally, employing social listening tools allows you to understand customer preferences better, further enhancing your appointment booking process. Embracing technology and investing in a proficient in-house team ensure that your business thrives by catering to modern customer needs, resulting in a steady stream of appointments and continued growth.

How to land more appointments? Here are the top tips on how you can land more appointments by using social media marketing.

Tip #1: Make A Use Of Videos

No one has time for reading long paragraphs or posts; everyone wants something exciting and engaging that can kill their boredom. So, to get more appointments, try to show the inner view of your area where you take all actions. It engages more than the usual audience.

Leveraging videos in your social media marketing vs social selling strategy can significantly enhance audience engagement and attract more appointments. In today’s fast-paced world, people prefer visually engaging content over lengthy paragraphs. By showcasing behind-the-scenes views of your workspace or area of expertise, you can capture the attention of your audience and keep them entertained.

For example, Dr. Muneeb Shah is a famous US aesthetic medicine specialist and cosmetologist. His clinic named “Doctorly” is so famous for his videos because he puts up videos of her clients sharing their experiences when the brand, along with the process of making people easy and building trust in the brand. 

Tip #2: Do Offer Discounts

Who does not like discounts and offers? — I am sure we all love it.

Incorporating discounts and offers into your social media marketing strategy can be a game-changer in attracting and retaining customers. We all love a good deal, and by offering enticing discounts, you can capture the attention of potential clients and encourage them to engage with your brand.

To get more appointments and gain more leads, you have to offer considerable discounts to grab more attention. You can start with small discounts like 10% OFF on ten shares of your post.

Promotions are another effective way to attract potential customers and boost appointments through social media. Also, offer discounts to influencers, who can promote your brand with their Instagram.

These promotional tactics not only increase appointments but also foster a sense of loyalty among your customers, boosting your brand’s reputation and ultimately driving business growth.

Tip #3: Cross-Promote Your Brand With Other Brands

Many brands do this, so why not you? Just make sure they are independent of your direct competitor. This helps both brands get more potential customers and reach a wider audience.

Cross-promoting your brand with other non-competing brands can be a strategic move to expand your reach and attract new customers. By forming partnerships with complementary businesses, you can tap into each other’s customer bases and create mutually beneficial marketing campaigns. 

Choose partners that align with your brand values and target audience, ensuring a seamless and authentic collaboration. Through cross-promotion, you can leverage shared resources, maximize brand visibility, and ultimately drive increased interest and engagement, fostering long-term business growth.

Let’s take the example of Uber and Spotify; they started a campaign where Uber supported Spotify music, like Spotify. They started a campaign where people can book a ride using Uber and enjoy adless music on Spotify.

What’s the catch? Both parties gained 3x more ROI from this campaign.

Tip #4: Do Not Miss Customer Service

If a customer reaches out to your brand for your product and services, they expect you to give extraordinary and prompt customer service. Unfortunately, many brands lack this, which stops them from becoming the pioneer.

Delivering exceptional customer service is paramount for any brand’s success, and social media plays a pivotal role in this aspect. When customers reach out for support or inquiries about your products and services, their expectations are high and prompt; effective assistance can leave a lasting positive impression. Unfortunately, some brands overlook the significance of providing quality customer service, hindering their potential for growth and leadership in their industry.

Social media is the best for solving customer queries and customer retention. Because on social media, things go viral in a minute or less, and if you fail to deliver good customer service on social media platforms, many customers step back from buying your products or booking your services.

Bonus Tips To Boost Customer Service Via Social Media Platforms:

1. Onboard staff who are skilled in this domain and can handle overseas clients patiently
2. Try to have a multilingual staff so you can entertain your customers all around the world
3. Reach out to customers in private and enquire if they are happy or not
4. Implement a 24/7 Social Media Response Team:
5. Proactively Monitor and Address Customer Feedback:
6. Employ social listening tools that track brand mentions, industry trends, and customer preferences

Tip #5: Examine The Power Of Social Media Ads

Pay attention to the power of social media ads; why? According to a report by Squareup, 47% of your customers use social media, which can be the best way to reach out to them and their circle. Also, almost 19% of your customers book their appointments via social media pages.

So, running an ad on social media can boost your appointment and capture more leads for your business.

Harnessing the potential of social media ads can significantly impact your business’s growth and customer engagement. With nearly half of your customers actively using social media, it becomes a prime avenue to connect with them and extend your brand’s reach to their networks as well. By strategically leveraging social media ads, you can precisely target your desired audience, maximizing the impact of your promotional efforts.

What To Consider While Running A Social Media Ad Campaign To Get More Appointments? Bonus Tips:

1. Make sure the videos or pictures you are using are real
2. Try to personalize the ad campaign; for example, you can personalize it on season parameter
3. Remember to add CTA. You can add intensive CTAs like “Try this for free.”

Tip #6: Promote The Booking Link As Much As You Can

One of the best and most effective ways to get more appointments is to integrate your booking link to your page, CTAs, and ads. The CTAs like “Book Now” or “Book For Free” grabs your customer attention, and you get more appointments than usual.

Let’s take an example of the Nunu Dental and Orthodontics Clinic Facebook page. They have integrated their booking link right at the top of the page, so anyone who lands on their Facebook page can gain the services by clicking “Book Now.”

Tip #7: Consistency Is The Key

If you are posting consistently or regularly, it keeps popping up on your customers’ feeds; this way, the customers intentionally or unintentionally memorize your brand in their conscious or subconscious, which can lead to your brand being a topic of interest.

When customers see your brand consistently appearing on their feeds, it reinforces the notion that your business is actively engaged and committed to providing valuable content and updates. This reliability can translate into increased customer loyalty and a higher likelihood of your audience choosing your brand when making purchasing decisions.

Ensure the post engages and bombards the customer’s feed, or they will unfollow your account and move on to your competitor.

BONUS TIP: Brag About Your Business

Embracing the power of social media for small businesses and showing off your successes can be a game-changer. Utilizing social media for small businesses allows you to connect directly with your target audience, share your achievements, and highlight the value you bring to your customers. Please do not be shy when showing off your business success on social media. It brings value to your customers and to your brand, too. Also, it develops a sense of confidence among the customers opting for the right brand.

From smaller to more considerable success, brag about your business. Whether it is about 500k followers on Instagram or $500k revenue of FY22 — show it all.

Conclusion: Make Booking Easy For Your Clients

Let’s be very frank this is an era of technology, and the best way to fight against it is to adopt it. Just offer the best solution of tech. Get the best team in-house and make appointment booking easier for your clients.