This is the exact step-by-step process marketers follow to research keywords, write content, optimize images, build internal links, and publish posts that can rank.
Includes examples for: keyword selection, URL slugs, internal links, image filenames, and alt text.
Use this as your predictable “Monday → Publish” checklist.
Pick a topic that can rank, find a primary keyword, and map supporting keywords to headings.
Create a scannable outline, write for search intent, and add internal links to key pages.
Finalize URL slug, image filenames, alt text, titles, and on-page checks before going live.
These are the exact “details” Google and users respond to.
Keep slugs short, lowercase, hyphenated, and keyword-based.
Every image should have a meaningful filename, title, and alt text.
If you do only one thing, follow this list in order.
DropContent built software that picks topics, finds keywords, writes long-form posts, optimizes images, adds internal links, and publishes consistently—so you don’t need to spend hours per article.