There’s a clear correlation between the number of links you have and your content ranks in the search results. Most SEO experts and marketers take this basic fact as a given. To improve your digital presence, therefore, you need an active link building strategy or help from an agency that can provide complete link building services.

This guide will look at seven effective link-building strategies you can try to boost your search rankings. With that in mind, let’s jump straight into this guide.

1.  Use Guest Blogging to Your Advantage

Guest blogging remains one of the powerful strategies for building links to your website. It can boost your site’s authority, increase organic traffic, and generate leads when done correctly.

A successful guest blogging strategy relies on you securing writing opportunities on authority sites in your niche. Here’s a quick look at how to do this.

First, you need to create a list of suitable sites to target. One of the easiest ways to do this is to review the backlink profile of one of your main competitors. You can do this using a tool like Ahrefs and looking at the “referring domains” list. Depending on the complexity of your sales organization, your outreach marketing strategy can include one action or a combination of multiple tactics.

Target sites with a Domain Rating of 50+. You can then use an email finder to find the contact details of editors. Here’s a handy list of email finders you might find useful.

Next, send an email to the editor with your pitch. Assuming the editor likes your idea, you can write the article, submit it to the site, and make the necessary edits based on editorial feedback.

To get more value out of links built from blogging, make it a consistent activity. Set aside time for finding target websites and generating suitable content for them. Use Google Sheets or scheduling software to prepare your schedule. At the same time, it’s important to know how to manage your backlinks with tools like Ahrefs and Linkchecker. This will help you keep track of incoming links and evaluate your guest blogging strategy.

2.  Create and Share Infographics

Infographics are a great way to tell a story. They serve as tools for driving traffic and leads to your website. People are always happy to link to infographics.

Being a professional SEO company, it’s essential to be updated with the latest trends and techniques of link building. Infographics are a great way to tell a story. They serve as tools for driving traffic and leads to your website. People are always happy to link to infographics.” said Mahan from 21 Twelve Interactive.

In 2012, Copyblogger created an infographic on the15 most common grammar mistakes. To date, the infographic has received over 6,500 tweets, 60,300 Facebook likes, 2,000 LinkedIn shares, a massive 194,600 pins, and over 500 comments.

So it’s no surprise that 65% of marketing brands use infographics. The good news is that you don’t need an expert to help create high-quality infographics. You can use an infographic creator to design an image. There are plenty of great tools to choose from.

You can embed the infographic at the bottom of your content. You can also post infographics on Pinterest and share them on other social media channels.

3.  Use the HARO Service

HARO stands for Help a Reporter Out. It’s a service used by many reporters to find expert and first-hand sources for their journalistic pieces.

Over the years, however, HARO has become a popular platform for bloggers, influencers, and PR executives. You can easily use HARO to get quality backlinks.

First, register on the HARO website. After signing up, you’ll start receiving emails daily from the service. Each email is a set of queries from reporters that are divided into industries. So regardless of your niche or expertise, you’re likely to find a question you can answer.

Make sure your pitch answers all the questions the reporter has. To make citation easy, provide a full bio and let the journalist know they can reach you at any time for further clarification. Use calendar management tools to make pitching simple and consistent.

4.  Use Broken Links Strategy To Your Advantage

Broken link building is one way of securing links to your page. It takes a bit of time, but with a systematic approach, it can pay dividends.

To run a broken link-building campaign, you need first to consider your approach. There are two ways you can run a campaign:

1. Try to build links to an existing piece of content on your site through broken links
2. Create a piece of content that targets a piece of content that is inaccessible

Define your approach.

With right link building tool, it becomes easy to run these types of campaigns and there are even link building services that can help. For example, you can simply enter a competitor’s site and click on the broken backlinks tab.

That will give you a list of broken links pointing to the site.

You can email the editor at the various sites informing them of the broken link and seeing if they’d be willing to replace that link with a link to your site. A percentage of the people you email will respond positively to your request.

If you already have suitable content to replace this resource that is straightforward. If you don’t you can create a suitable article as a resource for the campaign.

5.  Run Link Insert Campaigns

Another type of campaign you can run is a link insert campaign. This type of campaign involves trying to get your link included as a resource in a published piece of content.

The first thing you need to do if you want to run this campaign is to define the resource you want to secure links for. For example, you might have a great resource about guest blogging that you think would be a good resource for relevant pieces of content.

You then need to identify topics that discuss guest blogging, or reference guest blogging. Importantly, these articles should not be about guest blogging, as people are not likely to link to your content from a competing page.

So, you might run a campaign targeting keywords like link building strategies, off-site SEO, etc.

You can then head over to Google and search for one of these keywords. Review the resources, and see if there’s an opportunity to include your link in the content. If there is, send an email to the editor asking them to include a link to your resource.

6.  Focus On Your Branding

Jeff Bezos couldn’t have put it better “your brand is what people say when you’re not in the room.” What’s the first thing that comes to mind when people mention your name or your company? That’s your brand.

Your brand is important if you want to build links. Sites that accept guest posts want people who are an authority or an expert in their niche. Plus, you need to have a track record of articles and works that can be your social proof.

As your brand grows, you have a higher chance of being featured in branded searches. For instance, someone may search “HubSpot inbound marketing,” rather than just “inbound marketing” because of HubSpot’s brand reputation.

The more you appear in branded searches, the higher your chance of appearing at the top of SERPs results. Content that’s on the first page of search results has a higher chance of being featured as links.

Here’s a helpful guide from HubSpot on building a memorable brand identity.

7.  Get Active on Social Media

Social media can help you boost your site for organic traffic and backlinks. Marketers leverage platforms like Twitter, Instagram, and Facebook to push their content to a larger audience and build inbound links to their sites.

It doesn’t matter if you’re new to this. You can also maximize the platform to your advantage. First, identify a target audience that will resonate better with your content. Then, regularly update your site page with educational content that links back to your page.

There are several ways you can get your audience to share your content. For instance, Twitter makes this easier with shareable nuggets like “Click to Tweet”, and “Tweet This.” Including these in your content can help increase inbound links to your website.

Bottom Line

Building external links to your site is not that difficult. All marketers can leverage this SEO strategy to help them rank higher, increase organic traffic to their site, and build authority.

You can start by expanding your branding. Growing a solid brand in your niche can help you become an industry giant. In addition, this can make it easier to apply other link-building tips and strategies like guest blogging, social media, broken links, and using resource lists from reputable sites.

Also, refrain from blackhat SEO practices like comment spamming. Build links using appropriate strategies that maintain your site’s integrity. Links from high authority sites are more likely to help you feature on a search engine’s first page.

Follow these link-building tips. You’ll see you’ll generate great results and grow your business!